Anum Merchant 

From beauty and fashion labels to fitness and shoe brand, everyone is stepping up to support and aid communities that are impacted by Novel Coronavirus. Here are 5 brands that are doing their bit.
Nike
Nike has partnered with nonprofit Good360 in the United States and local organizations across Europe to donate more than 140,000 pieces of footwear, apparel and equipment globally. The brand will donate 30,000 pairs of Nike Air Zoom Pulse to healthcare professionals in USA and 2,500 pairs to hospitals across Europe. Unveiled in November 2019, the Nike Air Zoom Pulse has been designed for the healthcare athlete, keeping their long working hours and comfort in mind.
Nike Air Zoom Pulse
Read: How other luxury brands are fighting COVID-19. 
Kiehl’s
The household name for beauty products, Kiehl’s has generously donated 500,000 meals to Feeding America’s COVID-19 Response Fund. You can also help the brand by donating directly to the fund.
Kiehl’s. Source: Instagram
Jimmy Choo
The London-based luxury brand Jimmy Choo has donated $5,00,000 to support relief efforts both in the United Kingdom and globally. They donated $2,50,000 to NHS Charities Together campaign and $2,50,000 to WHO’s COVID-19 Solidarity Response Fund.

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Jimmy Choo will donate $500,000 to support relief efforts both in our home country of the United Kingdom and also globally. The National Health Service COVID-19 Urgent Appeal by NHS Charities Together will receive $250,000 to support hospital staff, volunteers and others on the front line caring for COVID-19 patients. The World Health Organization’s COVID-19 Solidarity Response Fund will receive $250,000, enabling countries to prepare for and respond to the COVID-19 crisis, and supporting medical professionals and patients worldwide by providing critical aid and supplies Our thoughts and prayers are with the teams of doctors, nurses, scientists and volunteers at the frontline working day and night to fight this pandemic in our hometown of London and across the world. We support you. You are not alone. We are in this TOGETHER – Sandra Choi, Creative Director @nhswebsite @who

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MAC Cosmetics
The Estée Lauder Companies’ brand has pledged to donate 
$10 million through its long-standing Viva Glam campaign to support 250 organisations that are working with COVID-19 relief. MAC is also urging people to purchase a Viva Glam Lipstick, with 100 per cent being donated to vulnerable communities.

Shyamal & Bhumika
Indian couturiers Shyamal & Bhumika have made and donated 25,000 washable masks to local authorities. Additionally, the designers have also made personal donations to aid medical workers and to distribute meals.

Read: Lockdown: “Mix and match your old outfits to create a new look,” says designer Ritu Kumar

Read: Top ten super sexy, gender-neutral fashion collections

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