One of the most important festivals in China, the Lunar New Year celebrations starts today and will continue until February 17. To cash in on the festivity, many luxury brands have launched a spate of new products celebrating the Year of the Ox. Technology, high fashion couture brands introduce capsule collections as shoppers flood the online and offline market.
Apple: In an ode to the Chinese New Year, Apple launches AirPods Pro – Ox, with an emoji-style engraving of the animal. With only 25,400 units manufactured, these AirPods are a limited-edition style statement.
Burberry: Inspired by the Chinese zodiac, Burberry’s limited edition collection revolves around the theme of the ox. The collection includes a playful rendition of a classic baseball cap, complete with 3-D horns. Burberry’s legendary checks combine with an original illustration of the zodiac symbol to create a line of handbags, shirts, and outerwear.
Louis Vuitton: The fashion brand takes the classic Tambour watch and creates customisable options with each of the 12 Chinese zodiac signs. Illustrations of the ox, rat, tiger, rabbit, snake, dragon, horse, goat, monkey, rooster, dog, and pig can be selected from, to place on the face of the dial over a red and gold LV Monogram background.
Saint Laurent: Their Lunar New Year 2021 Capsule Collection featureshas a variety of products embellished with ox motifs or resplendent in red and gold. T-shirts with an ox painted in traditional Chinese flair, or jewellery in the shape of bullhorns, handbags in fiery reds finish the collection.
Gucci: Creative director Alessandro Michele designs an exclusive collection in honour ofto celebrate the Year of the Ox. In this unique collaboration with Japanese Manga character, we see Doraemon reimagined completely as an ox with ears, feet, tail, and horns.
Longchamp: The Parisian fashion brand rings in the Chinese New Year with the release of blush pink or black iterations of the iconic Le Pliage Cuir tote bag. The special edition features an outline sketch of an ox grazing on a daisy. Collectable bag charms with the same ox motif as well as a quirky baby milk bottle accompany the bags.
Baccarat: The maker of high-end crystal products celebrates the year of the ox with a creation of the animal in clear or gold crystal. The Baccarat Ox is handmade in France and designed by Allison Hawkes.
Celebrate the cuisine of Chinese New Year
This Asian Tapas restaurant will be serving an array of specialties like Good Luck Dumpling, Chilli & Mock Meat, and Fortune Dumpling. The menu also includes Prosperity Hot & Spicy Duck Roll, with duck representing a happy, healthy, and prosperous year. A special cocktail menu features ‘Gentian Wisdom’ made of Ballantine, Suze, lime juice, egg white and aromatic bitters and ‘Royal Fortune’ made using a medicinal Chinese herb called Shisho.
When: 12th February – 28th February
A modern Asian restaurant at the JW Marriott, Juhu, Dashanzi rings in the Lunar New Year with a selection curated by Executive Chef Abhishek Basu. Traditional dishes like Crystal Vegetable and Chestnut Dumpling, Jiao Zi Chicken Dumpling, Crisp Chilli Udon Noodle, Pan Seared Duck Breast, are part of the mains. Amongst the desserts find specialities such as a Blondie Spiced Cake and Petit Strawberry Gateaux.
When: 12th February – 14th February
Chef Eric Sifu has curated a special menu with a modern twist for the celebration. Dishes such as Fortune Snapper in Fermented Chilli sauce, Lobster Tails in Spicy XO Sauce, Fat Choy Chicken Xiao Long Bao Dumpling, with eight colourful Shanghai soup dumpling form the menu. Adding an element of surprise is the traditional red envelope (traditionally filled with money) that KOKO will be presenting patrons, to ward off evil and bring luck.
When: 12th February – 28th February.