Yesterday, Apple let people preview its first-ever floating store, floating on the serene waters of Marina Bay Sands in Singapore.
Said to be Apple’s most ambitious retail project yet, it is a design project conceptualised by architectural firm Foster + Partners. This new retail venue for your Macs and iPhones is a spectacular  all-glass dome structure, fitted with 114 pieces of glass and 10 vertical mullions.

Once you step inside, you can see uninterrupted, 360-degree views of the upscale locale, skyscrapers and the panoramic sky. Needless to say, Apple promises its clients an unforgettable retail experience.

 

View this post on Instagram

 

A post shared by Weixiang Lim 📷 (@weixianglimsg) on


A magnificent disco ball at first glance, the store is accessible by a 45 meter long underwater tunnel that is connected directly to The Shoppers, Marina Bay Sands’ flagship luxury mall.

The interiors is as stunning as the façade. The oculus-shaped ceiling, floods in lots of natural light during the day. On floor, polished wooden table display booths are placed across the room.

A separate massive video wall has been created in the store to host sessions of ‘Today at Apple’ programme, which features creators, musicians and artists. Minimal timber furniture like small box seats have been scattered around the space.
Read: Watches & Wonders’ first ever edition in Shanghai a physical event, to go till the 13th
On the lower floor is an underwater boardroom for entrepreneurs and developers to engage in trainings and meetings with Apple team members.

The rest of the space is lined with trees, which creates in-house green aesthetic.
On September 15, Apple will host an online-only event Time Flies,  following the tradition of announcing its new phone every Septembers. Though the rumors have it that this even will see the launch of their new smart watch. The event will be streamed on its official website and YouTube channel.
Read: Five best watches spotted at Geneva Watch Days 2020

LEAVE A REPLY

Please enter your comment!
Please enter your name here