In the city, which is a melting pot of cultures, luxury now has a new destination, the Embassy Boulevard Club. Social events, business meetings, leisurely Sunday brunches and fitness facilities, the 100,000 sq. ft. club offers its members everything under the sun.
Established in December 2017, connecting like-minded individuals, the wide network of 350+ member families has a curated selection of lifestyle experiences, bespoke privileges and affiliations with over 23 global luxury clubs.
LuxeBook speaks to Ms. Emanda Vaz, Head BLVD Club & Ultra Luxury Business, Embassy Group to find out what makes Bangalore’s first private luxury club extra special.
Bengaluru has seen the rise of the affluent class in the city. Strong economic growth coupled with an increasing number of entrepreneurs and the influx of multinational companies creates a market for luxury. “Private clubs have now creatively evolved into havens of ultra-modern luxury experiences, offering sophisticated and exclusive amenities while ensuring complete privacy”, says Vaz.
A 20-minute drive from the Bangalore International Airport, discerning customers can expect a holistic experience complete with a lounge and bar, SPIRIT, a private dining pavilion, a well-equipped gym, TONE, squash, tennis, table tennis and badminton courts, a kids club, 14 guest suites, banquet spaces, and a beautiful spa, ILLUME. One of BLVD’s finest offerings is its restaurant, CORE, which is headed by Embassy Group’s Corporate Chefs, Vikas Seth and Vivek Tamhane. Famous for their gastronomic experiments, the chefs serve up diverse local and international fare.
Vaz says of 500-member capacity club, “Aside from the services provided, BLVD is also home to an extensive and diverse international community. This haven provides a strong social network to expat families, looking for international standard hospitality and service, within a private eco-system”
An eclectic mix of like-minded people with a passion for culture, wellness and adventure, including prominent business powerhouses, sportspersons, industrialists, corporate celebrities, professionals, notable members of the film fraternity, are part of the club’s member base. International members from 45 countries across the world contribute to the club’s culturally diverse programming. In the spirit of inclusivity, the club celebrates St Patrick’s Day, Halloween and the Swedish Midsummer apart from the traditional Diwali, Indian Independence Day and Holi. From airplane building workshops, to kids MasterChef classes, to aqua yoga sessions and interactive skill building programs, there’s something for everyone.
Commenting on the conventional style of clubs, Vaz tells LuxeBook what sets BLVD apart, “In today’s scenario, traditional clubs are almost inaccessible with their long waiting list and sky-high membership tariffs. New generation working professionals and entrepreneurs are aspiring to be a part of like-minded communities. BLVD Club spins a fresh take on the customary club experience, extending it beyond conventional luxury.”