Bentley Motors has been the epitome of luxury automobile ever since its inception in 1919. After 100 years of being in the luxury car business, the automobile giant is all set to achieve the next best thing – sustainable luxury automobiles. As part of its Beyond 100 strategy, Bentley has announced that it will be reinventing its business by becoming an end to end carbon neutral organisation. A big part of this change will be offering hybrid variants for every model line by 2023, as already committed, then switching its model range to exclusively plug-in hybrid or battery electric vehicles by 2026 and fully electric vehicles by 2030.
The Beyond 100 strategy’s electrical epoch was opened by the recently revealed Bacalar, the first member of the Mulliner Coachbuilt family, which is one of the three portfolios that are a part of Bentley’s bespoke division Mulliner. It was showcased at the EXP 100 GT in the automobile giant’s centenary year. It was made from several sustainable materials like the 5000-year-old copper-infused Riverwood, traditionally produced wool carpets and a leather-like textile upholstery made from a by-product of winemaking.
Apart from the changes in their models, the company’s goal to become completely carbon neutral rests on a structured plan of improving its business operations by focusing on energy consumption, CO2 emissions, waste water, use of solvents in the paint process and becoming plastic neutral while simultaneously investing in renewable energy and forestation projects.
As they enter their second century, Bentley plans to evolve from being the world’s largest producer of 12 – cylinder petrol engines to having no internal combustion engines within the decade. It has already transformed its 80-year-old UK headquarters into the UK’s single carbon-neutral luxury car factory and plans to transform the company into a sustainable and completely ethical role model for luxury.
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