The cool new ad of Fendi’s Men’s Fall/Winter 2019-2020 collection advertising campaign is shot in Rome under the creative direction of Silvia Venturini Fendi and the art direction of artist Nico Vascellari, reflecting the idea of dualism, The advertising campaign plays with the signature looks of the collection in a palette dominated by black, beige and brown, with accents of red and electric blue.
“Born into fashion” as she says, Silvia is the mastermind behind the legendary bags of Fendi. In collaboration with Karl Lagerfeld as a guest artist, the FENDI DNA is exclusive evidence of their lifetime creative relationship.
The collection Embodying sartorial formality with a FENDI twist, the iconic tailored jacket with shawl collar on one side and lapel on the other is flanked by halves puffer parkas and intarsia fur.
A futuristic FF logo has been replaced by the Karligraphed one, which can be seen on the gold chains and chevalier rings. Shoes echo Lagerfeld’s signature, as does the Cuban heels on cordovan or patent shoes.
Transparency and see-through give consistency to FENDI’s free-flowing lightness, playing with volumes and materials, whilst little chains draw pinstripes on high-collared shirts and lines on ribbed knits. From mini to maxi, in Selleria leather, with the Karl Collage print or in ultralight bonded nylon from the FENDI and Porter collaboration, which also pervades the iconic Peekaboo bag.