We love everything local, so here’s a list of homegrown brands whose new collections have blown us away. Scroll for more on these fabulous releases that have launched in the month of July.
And Also, an experimental fashion accessories label founded by Divisha Khaitan Kedia launches a new collection of their signature body belts. The new edit is aptly named ‘Damn Girl!. Our favourites are the statement-making corset-style high waisted belt, called ‘Hug Me Tight’, and ‘In My Pockets’, a perfect style for you to store all your essentials!
A fine jewellery brand for men, started by Armaan Narang from the Hazoorilal Legacy family of jewellers introduces their new collection of cufflinks, chains and rings. Each design comes with a quirky element of its own. For sports fans who want to flaunt their love for cricket, a cricket ball set of cufflinks stands out. Statement pieces like spanner-shaped ring, a cycle-chain style neckpiece, and a black rifle inspired pendant complete the modern collection.
FAE Beauty, a makeup brand standing for Free and Equal Beauty, launched a GLAWS Gloss. The gloss is enriched with passionfruit oil and vitamin E and comes with a rollerball applicator. The formula claims a smooth, silky finish, without being sticky or making your hair glue onto your lips, like gloss often does.
Jaipur Rugs weaves a story of the evolution with its new collection, ‘Someplace in Time’. The Afghani wool rugs merge heritage with a modern lifestyle. Combining vintage designs with modern pastel colours, the new collection tethers the past with the present.
A perfect nude lipstick is every girl’s best friend! Another homegrown beauty brand launches a collection of Nude Nonstop Airy Matte Liquid Lipsticks with four new shades. Kiro’s formula is rich in Vitamin E, Apricot Oil, Avocado oil and, as the name suggests, lightweight.
Wellbeing is at the forefront of everyone’s minds; Keeping in line with this thought, Gurugram based modern and contemporary furniture brand Mohh has collaborated with celebrity fitness expert and author Deanne Panday. A new collection called the “Wellbeing Collection” was created using a mix of repurposed scrap and eco-friendly raw materials. The home décor line consists of a media unit, side table, bookshelf, stools, a bench, vases, aroma diffusers, amongst others.
Misho, the handcrafted jewellery brand by Suhani Parekh releases a collection specially for men. While the label has always had one-off men’s pieces, the new Misho Man edit is exclusively for men. Of course, that doesn’t mean women can’t steal the minimal sterling silver and bronze jewellery, adorned with stones like lapis lazuli and pearls. The collection includes Tahitian pearl necklaces, Lapis & Black Onyx bracelets, and Dog Tag pendants.
Shapes of Air, Rahul Mishra’s fourth Paris Haute Couture week collection is inspired by the islands of Santorini and the Aegan Sea. The structured 3-D outfits were showcased via a digital film for the phygital fashion week. The collection is an ode to childlike observations and the fluidity of the architecture of Santorini.