The Kokoro collection by Oakley, a luxury sportswear brand from the Luxottica Group, is a playground of colours. Designed to represent the endless passion of athletes around the world, artist Meguru Yamaguchi’s vivid brushstrokes are the secret behind each stunning eyewear in this collection.
The pandemic has pushed the world into viewing a lot of things as black and white. However, Oakley used this time to unite the world through the power of art and colours. To bring this idea to life, the California-based brand collaborated with the Brooklyn-based Japanese artist Yamaguchi.
Yamaguchi’s meeting with Oakley’s Athlete team and the creative designers inspired him deeply and pushed him to imagine eyewear in a different light, one that is unique and artsy; all thanks to his fascinating paintbrush strokes.
Using his specialised style of combining art, gesture and form; Yamaguchi created sunglasses that look like perfect pieces of modern art.
The Kokoro collection features Flak® 2.0 XL, Radar® EV Path®, Sutro, Frogskins®, EVZero™Blades, Flight Jacket and Jawbreaker™.
The sunglasses are equipped with Oakley’s Prizm™ Lens Technology, which enhances colour and contrast for the athletes to see things in greater detail.
What’s interesting is that a special spin technique was used to precisely mimic Yamaguchi’s dramatic brushstrokes on to the eyewear frames. For this, the engineering team at Oakley, custom made a machine. Watch the video below to understand how it’s done.
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