NOV/DEC 2023 THE GIST It has been a good year overall, and it is finally time for our most sought after issue — the liquor special! There are many insights to be gained over the following few pages — from Indian whisky’s growth story, to how Gen Z is consuming alcohol differently. Agave spirit has found a true home and an audience in the country —far away from its birthplace Mexico, as similar weather conditions build familiar conditions for the industry to thrive. As the HNI population gets younger in India, there is a real taste for experimentation, and industry experts expect this to grow going forward. We are far from the days when a whisky and soda would cut it. Indians now come well-travelled, seasoned with the diversity at hand over the world, and expect the bar to be well-stocked, with creative bartenders leading the way. As we approach the new year, we bid 2023 a goodbye with a clink and a toast. Happy New Year to all our readers! Payel Majumdar Upreti —Editor A cocktail of experiments S O C I A L M E D I A www.mediascope.co.in www.luxebook.in ADVERTISING SALES Mumbai (022 - 6846 8500) Regional Manager (West) — Katty Gia (+91 98705 32295) • Senior Manager — Lamont Dias (+91 91674 14988) Delhi (011 - 4562 5810) Sr. General Mgr. (North) — Asha Augustine (+91 98182 80431) Kerala (+91 94140 69321) — Sanjai Krishnan Manager Mktg. Services — Salim B • Client Servicing Manager — Reshma Malvankar This magazine is printed by and produced by Mediascope Representation (India) LLP. Opinions herein are the writers’ and do not necessarily reflect the opinions of Mediascope. Editorial enquiries concerning the reproduction of articles, advertising and circulation should be addressed to: LuxeBook, Mediascope Representation (India) LLP., 51, Doli Chamber, Arthur Bunder Road, Colaba, Mumbai 400005, India. Email: luxebook@mediascope.co.in. Material in this publication may not be reproduced, whether in part or in whole, without the consent of the publisher. Founders — Marzban Patel / Anita Patel • Director Publishing — Indu Joshi Editor — Payel Majumdar Upreti • Writers — Arushi Sakhuja, Anushka Manik Creative Director — Muhammad Jaan Faruqui Mumbai - Palladium Mall, Lower Parel - Art of Time, Waterfield Road, Bandra New Delhi - DLF Chanakya Mall, Chanakyapuri - Kapoor Watch Co, Emporio Mall - Ethos Summit, Select City Mall, Saket Chennai - Ethos Summit, Palladium Mall I Bangalore - Ethos Summit, UB City Mall Gurgaon - Kapoor Watch Co, Ambience Mall, NH8 I Hyderabad - Ethos Summit, Road No. 12, Banjara Hills Kolkata - Ethos Summit, Shakespeare Sarani Road extend your international limited warranty for up to 8 years on panerai.com 2|LUXEBOOK|NOV/DEC 2023
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