taking the global whisky market by storm. So what makes Asia an emerging dominant player? The reason for the uptick in Asia and India Whisky’s popularity in Asia, in India particularly, has a rich tradition of whisky consumption, with millions of cases sold annually. The country’s affinity for whisky is deeply ingrained in its social fabric and culture. It’s a no-brainer that India is a whisky powerhouse, and its contribution to the global whisky market is substantial. The warm climate in most parts of India accelerates the aging process, resulting in unique and flavourful expressions. “In the current landscape, I’ve noticed Scotch whisky’s popularity continuing to surge in India and throughout Asia, propelled by the burgeoning population, increased disposable income, and a growing appetite for premium luxury brands such as Dewar’s ‘Double Double’ range, (21yo ,27yo and 32yo). In addition, innovative consumption approaches allow whisky enthusiasts to embrace novel trends through Whisky Highballs and Cocktails, fostering exploration and experimentation across the region,” said to James 30|LUXEBOOK|NOV/DEC 2023 NOV/DEC 2023 |LUXEBOOK|31
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