distillery sprawls impressively over 130 acres and is home to four centuries of architecture - all still fully operational. Sazerac Rye With almost 400 years of rich history, we have a storied past and an even brighter future. From the beginning, our evolution has been driven by several key components – an entrepreneurial spirit, a desire to grow and prosper, coupled with an enduring will to survive. Our business was rooted in an entrepreneur who built the first paper and wool mills in Georgetown, Kentucky. But for all his industries, it was his gift as a distiller and an innovator that brought him his greatest acclaim. While we draw inspiration from parts of Elijah Craig’s story as a distiller, a critical component of this history is the enslaved people who made major contributions to Bourbon. Elijah Craig was an enslaver, relying upon enslaved people to run his distilling and broader business operations. Uncovering the identities and roles of these labourers, how they contributed to the birth of the Bourbon industry and the legacy their families left is a critical mission of our brand today. Jack Daniels The oldest registered distillery in the United States is home to the world’s best-selling individual whiskey brand. Jack Daniel’s, the best-selling individual whiskey brand in the world, was originally crafted by Jack Daniel himself. Jack Daniel’s premium Tennessee whiskey is still made using ironfree cave spring water and is charcoal-mellowed and matured at America’s oldest registered distillery, established in 1866 in Lynchburg, Tennessee. Woodford Reserve Inspired by Bourbon’s history. The art of making fine bourbon first took place on the site of the Woodford Reserve Distillery, a National Historic Landmark, in 1812. You get that sense of history. The history of bourbon is the history of Kentucky, is the history of the United States. Buffalo Trace In Kentucky, buffalo carved a pathway that was followed by America’s early pioneers. On the spot where the buffalo migration route crossed the Kentucky River, we’ve been making legendary bourbon whiskey for over 200 years. Buffalo Trace is the oldest continuously operating distillery in America. During Prohibition, the distillery was even permitted to remain operational, to make whiskey for “medicinal purposes”. In tribute to the mighty buffalo and the rugged, independent spirit of the pioneers who followed them westward, we created Buffalo Trace Kentucky Straight Bourbon Whiskey. Within the past decade, Buffalo Trace has won more awards than any other distillery in the world, including an unmatched seven “Distillery of the Year” titles. Still American family-owned and located in Franklin County, Kentucky, the distillery’s rich history includes such legendary distillers as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp and Elmer T. Lee. The the Cognac business in France, which in turn led to the creation and popularity of coffee houses and bars in New Orleans, the Sazerac Cocktail, and eventually, to the Sazerac Company, we are today. Since its origins in the Cognac region of western France, the Sazerac family name has elicited recognition and respect in the spirits industry. The namesake brand, Sazerac de Forge et Fils was the original spirit used in the Sazerac Cocktail and by the mid-19th century became a natural choice for the name of the original Sazerac coffee house. 38|LUXEBOOK|NOV/DEC 2023 NOV/DEC 2023 |LUXEBOOK|39
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