Luxebook February 2023

F E B R U A R Y 2 0 2 3 T H E G I S T Luxury is all about exclusivity. The joy of possessing something custommade, rare, a treasure in a certain sense, that is not common, is what makes an item or an experience a luxury. It is no surprise really, that luxury brands have been capitalising on this emotion, as limited edition releases become par course in the industry, from watches to cars. Our cover story takes a look at the phenomenon, to dissect its purpose beyond a marketing shtick. On the other hand, fashion is having a bit of a sticky wicket with trends becoming the overall god of the industry, controlling everyone from mass retail houses to grand couturiers. Wellness travel retains its spot as the most popular kind of travel. We further trace the evolution of carpets from a Persian luxury to a lifestyle product in modern India. Finally, a story on the coffee subculture and its long history in India has some unique insights. Happy reading! Payel Majumdar Upreti —Editor Everything exclusive S O C I A L M E D I A ADVERTISING SALES Mumbai (022 - 6846 8500) Regional Manager (West) — Katty Gia (+91 98705 32295) • Senior Manager — Lamont Dias (+91 91674 14988) Delhi (011 - 4562 5810) Sr. General Mgr. (North) — Asha Augustine (+91 98182 80431) Kerala (+91 94140 69321) — Sanjai Krishnan Manager Mktg. Services — Salim B • Client Servicing Manager — Reshma Malvankar Founders — Marzban Patel / Anita Patel • Director Publishing — Indu Joshi • Chief Marketing Officer — Apeksha Mehta Editor — Payel Majumdar Upreti • Writers — Arushi Sakhuja, Schenelle Dsouza, Jade Crasto Creative Director — Muhammad Jaan Faruqui This magazine is printed by and produced by Mediascope Representation (India) LLP. Opinions herein are the writers’ and do not necessarily reflect the opinions of Mediascope. Editorial enquiries concerning the reproduction of articles, advertising and circulation should be addressed to: LuxeBook, Mediascope Representation (India) LLP., 51, Doli Chamber, Arthur Bunder Road, Colaba, Mumbai 400005, India. Email: Material in this publication may not be reproduced, whether in part or in whole, without the consent of the publisher. 2|L U X E B O O K|F E B R U A R Y 2 0 2 3