the centerpiece of the Filigree Wrist Wear because of its flower shaped scallop design. The dodecagon curve represents the twelve hours of a timepiece. Imperial III Automatic Wristwear: The third series of its maiden collection, Imperial III houses an antique 70 year old King George VI coin. George VI was the last ruler of the British Empire and the first head of the commonwealth. His reign witnessed the transition of India from a colony to a democracy. These self-winding or automatic watches are crafted with an Automatic Miyota Movement from Citizen and have a power reserve of 50 hours. Sitting on top of the gold plated case is a dome shaped sapphire crystal. Inspired by the edges of a coin, the Bezel has a similar design. The watch has an analogue display and weighs 110 gm. This entire range of watches is water resistant and can resist water up to a depth of 50 meters (5 ATM). Also with customization being the key, we are coming up with a new concept where one can have a customized watch in 15 mins! One piece you love and why? Very difficult for a parent to choose a favorite baby. But one watch which is very close to my heart is King Wristwear Collection. This happens to be on my wrist all the time among all the watches we have made, also this is our best seller product among all. Key trends that will shape the watch industry this year? You will see three trends driving the industry this year. Colorful watches in the men’s category, smaller sized watches are back and finally, the demand for customized timepieces is at an all-time high and this trend will lead to some interesting developments, Today Jaipur Watch Company is worn by multiple Bollywood celebrities, do you plan to launch a re-sale program as well? We are a young brand and I feel that one will very soon see our brands in the pre-owned market. There is an increasing demand for some of our limited edition watches which are now sold out on our website. What are the plans for the future when it comes to your brand? With 2 standalone stores this year we have shown the course for the coming years. You will see many standalone stores in the coming years and some very interesting launches. rich heritage. The city has inspired me in many ways to create designs which are India centric. Our niche is our story telling which is done via coins, art and even elements from India. Tell us about some new developments we can expect to see from Jaipur Watch Collection? We are launching 2 new collections, FiligreeII Writswear and Imperial III Automatic Wristwear . Having the original Filigree Wrist Wear collection completely sold out, Jaipur Watch Company is now launching Filigree II Wristwear, with a new color, dimensions and movement. Filigree II Wristwear: The Filigree II Wristwear features the Filigree technique which is a delicate embellishment in which skilled jewelers painstakingly solder fine, pliable threads of precious metal. These w are then twisted or curled into a beautiful artistic motif or design of the jewelry, or in this case, the Filigree Wristwear. This technique, which has been used for hundreds of years, can take the shape of gorgeous scroll-work, lacy flourishes, symmetrical Art-Deco style designs, and other fascinating motifs. The coin used in this piece was a Copper King George VI – 1 Anna Coin from British India, from the year 1938-1947. This particular coin was selected as Baagh Watch By Jaipur Watch Collection Postage Stamp Watch by Jaipur Watch Company Rajkummar Rao wearing a timepiece by Jaipur Watch Collection Sidharth Malhotra wearing a timepiece by Jaipur Watch Collection 36|L U X E B O O K|J A N U A R Y 2 0 2 3 J A N U A R Y 2 0 2 3 |L U X E B O O K| 37
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