JUNE 2023 THE GIST World Gin Day on June 10 is pretty special, for it gives us a moment to reflect back at this popular drink, earlier relegated to day drinking or a second option to whisky, has now had an entire moment of its own. Gin culture is worldwide, with newer varieties of craft gin infused with unusual ingredients and methods of production. Its origin as a Dutch drink with juniper, utilised by English soldiers to drink quinine and stave off tropical diseases is far behind. A much loved drink, we look at the botanicals and processes which make it what it is, how certain distilleries are experimenting with producing it in a more sustainable way, and even what is alcohol proof gin, and the growing market for it. If you’re a gin aficionado, this issue is all about you! Payel Majumdar Upreti —Editor When it’s Gin o’ clock! S O C I A L M E D I A www.mediascope.co.in www.luxebook.in ADVERTISING SALES Mumbai (022 - 6846 8500) Regional Manager (West) — Katty Gia (+91 98705 32295) • Senior Manager — Lamont Dias (+91 91674 14988) Delhi (011 - 4562 5810) Sr. General Mgr. (North) — Asha Augustine (+91 98182 80431) Kerala (+91 94140 69321) — Sanjai Krishnan Manager Mktg. Services — Salim B • Client Servicing Manager — Reshma Malvankar Founders — Marzban Patel / Anita Patel • Director Publishing — Indu Joshi • Chief Marketing Officer — Apeksha Mehta Editor — Payel Majumdar Upreti • Writers — Arushi Sakhuja, Schenelle Dsouza, Jade Crasto Creative Director — Muhammad Jaan Faruqui This magazine is printed by and produced by Mediascope Representation (India) LLP. Opinions herein are the writers’ and do not necessarily reflect the opinions of Mediascope. Editorial enquiries concerning the reproduction of articles, advertising and circulation should be addressed to: LuxeBook, Mediascope Representation (India) LLP., 51, Doli Chamber, Arthur Bunder Road, Colaba, Mumbai 400005, India. Email: luxebook@mediascope.co.in. Material in this publication may not be reproduced, whether in part or in whole, without the consent of the publisher. Mumbai - Palladium Mall, Lower Parel - Art of Time, Waterfield Road, Bandra New Delhi - DLF Chanakya Mall, Chanakyapuri - Kapoor Watch Co, Emporio Mall - Ethos Summit, Select City Mall, Saket Chennai - Ethos Summit, Palladium Mall I Bangalore - Ethos Summit, UB City Mall Gurgaon - Kapoor Watch Co, Ambience Mall, NH8 I Hyderabad - Ethos Summit, Road No. 12, Banjara Hills Kolkata - Ethos Summit, Shakespeare Sarani Road extend your international limited warranty for up to 8 years on panerai.com 2|LUXEBOOK|JUNE 2023
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