Luxebook June 2023

Inspiration from the sea Hendrick’s third limited edition release of Cabinet of Curiosities has already launched and in the market, in India, called Neptunia. As the name suggests, it is a tribute to the sea god Neptune, dotted with tasting notes and aromas of a coastal walk, something which Ms Gracie is partial to. Great in a Gin Gimlet, its coastal flora notes invigorate Hendrick’s signature cucumber and rose tint. Sachin Mehta, the Country Director, William Grant and Sons said, “Hendrick’s Neptunia adds another wave of flavour with an enticing chorus of deeply refreshing coastal botanicals and combines a smooth, bright citrus finish with a deliciously distant sea breeze. Hendrick’s is committed to creating an extraordinary experience for curious gin drinkers - so keep an eye out for another ‘Cabinet of Curiosities’ release later in the year.” Noting the enchanted melody of the waves as her inspiration for this latest release from the Cabinet of Curiosities, Ms. Gracie, Master Distiller at Hendrick’s Gin said, “I find listening to the sound of the waves crashing on the shore therapeutic. Looking out onto the horizon and feeling the wind in your hair and the salty sea breeze on your face is just a great feeling, it’s so freeing, invigorating and calming all at the same time. I walk down the beach in Girvan every weekend with my dog and take in the sound of the waves and that particular smell that you find, no matter what beach you are on.” Innovation in liquid inspired by nature All the releases so far, whether Midsummer’s Solstice, Hendrick’s Lunar or now the Neptunia have been inspired by different aspects of nature. Ms Gracie added, “Most of my creations are based on memories – I play around with botanicals and combine them to recreate certain sensations. Hendrick’s Neptunia, for me, is that freeing feeling of the sea bottled in a gin. You have that distinctive fresh character of coastal herbs, depth of flavour from the sea botanicals and an unmistakable clean, bright citrus finish that lifts and lightens in a round, refreshing way that makes it Hendrick’s.” Midsummer’s Solstice was a definitively floral gin, made in small batches, a ‘poetic expression of temporality… once it’s gone, it’s gone forever…’ as far as Hendrick’s was concerned. It was perfect for brunches and day drinking in the summertime. With Hendrick’s Lunar, a much darker character of the drink was explored. This alluring drink was made with a balance of warm baked spices, rich with night blooming floral essences and a sharp burst of citrus. This gin was inspired to be had in the twilight zone even as the moon rose in the sky, in slow sips, or in mysterious cocktails. The third down the line, as far as the Cabinet of Curiosities is concerned, is the Hendrick’s Neptunia. Sachin Mehta, Country Director, William Grant & Sons India, said about the three small batch gins, “Hendrick’s has triggered a remarkable trend of premium gin across the globe and more recently in India. It’s curious, yet marvellous, infusions of rose and cucumber with its uniquely balanced flavour offers an impeccably smooth option for all refreshing occasions of social and home consumption. Followed by the success of the previous limited-edition releases, the delightfully floral “Hendrick’s Midsummer Solstice” and the “Hendrick’s Lunar” conceived beneath the celestial light of the moon, we are now delighted to introduce the highly anticipated third launch, from the “Cabinet of Curiosities” - Hendrick’s Neptunia to India, brought to life by Master Distiller Leslie Gracie.” Sachin Mehta, Country Director, William Grant and Sons Hendrick’s Gin Palace 18|LUXEBOOK|JUNE 2023 Mumbai | Delhi | Chennai | Bangaluru | www.mediascope.co.in | T +91 22 68468500 Taking India to the world! Since 1979. DIGITAL | PRINT | TV | EVENTS | CONTENT | LUXURY | PUBLISHING | EXPOSITION India’s leading international media services & content creation company.

RkJQdWJsaXNoZXIy NTcxNzM1