Jaipur is globally renowned for exquisite jewellery that is traditional, opulent and perfect for Indian weddings, and one such brand is Ghatiwala. The odyssey of Ghatiwala Jewellers is a story that began in the 1930s in Jaipur’s glorious alleys. It holds the memories of India’s grandest days, and breathes the legacy of both precious & semi-precious gemstones. The story began with M/S Kanhaiyalal Ghatiwala, for the import and trading of rough emeralds by Kanahaiya Lal Ghatiwala, later joined by his son Kishan Ghatiwala. This began the legacy of a brand whose name holds utmost respect and goodwill in Jaipur’s gem and jewellery sector today. It is only with the turn of the century that the third generation started manufacturing and became wholesale suppliers of jadau jewellery under the brand Ghatiwala Jewellers helmed by Abhishek Ghatiwala. Over the last decades, three generations of jewellers who learnt about cut and clarity at dinner table conversations, well before learning to walk, Ghatiwala family has grown to become the most trusted name in the world of emeralds and Indian jadau jewellery. Legacy in the modern world Having operated out of Johari Bazaar for decades- Jaipur’s iconic jewelley hub, the brand has recently turned a corner. Together with his wife Vinnie, Abhishek has transformed the traditional jewellery house into an atelier for the world, seeking inspiration from a city that breathes quiet elegance. The brand whose foundation is bridal jadau jewellery is now experimenting with design, materials and inspirations. Abhishek’s fascination with asymmetry has led to the creation of many unique pieces that reflect a combination of art and jewellery. The new range of rosecut diamonds is more appealing to a global aesthetic and is luxurious in the truest sense. Only a visit to the atelier can justify the beauty of these pieces when you see them with your own eyes. At Ghatiwala, quality, purity and perfection were conversations growing up at intimate family gatherings, resulting in craftsmanship that is universally celebrated in their collections. At Ghatiwala, those traditions of the past meet an aesthetic of the future. Modern retail experience Alongside design and manufacturing innovations, Abhishek has also reinvented the retail experience. The signature boutique, situated on a prime spot in Jaipur’s upscale Prithviraj Road, is a one-of-a-kind jewellery atelier reflecting the brand’s persona, and it is a place where Abhishek believes that his mindfully curated jewellery deserves to be showcased in an alluring vicinity, around an aura that makes you fall in love with the pieces immediately. Moreover, Abhishek believed that the brand needed to evolve with changing times, and he hence led its transition to the new logo and identity reflecting modernism. The G monogram incorporates the six traditional elements, signifying a perfect blend of modern and traditional aesthetics in Ghatiwala jewellery, an amalgamation of some common shapes and forms seen in polki and jadau jewellery, which is the specialty of the brand Ghatiwala. At the atelier, it is Abhishek’s eye for the minutest of details, maximum occupancy and the tasteful bespoke art installations that characterise the brand’s new identity of luxury and finesse. The atelier is aimed at creating a one-of-a-kind experience for patrons of Ghatiwala. It is neither a showroom nor a retail store; it is a house for the brand Ghatiwala. One can feel a sense of glory and splendour at the Ghatiwala atelier as each turn here narrates the story of their deep-rooted Indian traditions infused with contemporary aesthetics. Along with some of the finest jadau jewellery pieces on display, you can see sunlight creating majestic patterns in the courtyard; the atelier walls display mix-media art installations and tables accented with antique artefacts. “For over 70 years, Ghatiwala has not only promised exclusive and well-crafted Indian jadau jewellery but also delivered personalized experiences for our patrons. We recently opened the doors to the atelier of our dreams and we promise that it will set a new benchmark for our namesake authenticity, brilliant craftsmanship and unparalleled opulence,” says Abhishek Ghatiwala, CEO and Creative Director. The atelier combines royal tradition and revolutionary design for a contemporary world. Every piece holds the respect of a practice devoted to perfection, offering Mughal-inspired jadau jewellery, Art Deco jewellery and rose-cut antique jewellery. With the experience spanning decades, the Ghatiwala Jewellers has cemented its name as one of the most trusted Jadau jewellery manufacturers for its devotion to royal craft, purity and design of Jadau jewellery. Pret and bridal jewellery Abhishek envisions Ghatiwala as a signature brand globally for both prét and bridal lines in the jadau jewellery segment, showcasing a treasure trove of coloured gemstones and polki diamonds. His aim is to create unparalleled signature pieces that can’t be easily replicated. Ghatiwala also enjoys a loyal patronage in the Middle East and Hong Kong markets, but the Indian consumer with a love for traditional heirloom jewellery always remains Abhishek’s focus. His uncompromising eye for quality has resulted in the deep appreciation each creation receives. The future is bright and brilliant for Ghatiwala Jewellers under the leadership of their talented & visionary CEO and the next chapter will continue his pursuit for excellence. Charting Jaipur atelier Ghatiwala Jeweller’s journey in jadau and polki SPARKLING HISTORY Vinnie & Abhishek Ghatiwala An emerald and polki necklace set A set of rings from the Ghatiwala’s collection Model wearing a three row emerald bead necklace set Model wearing an emerald, ruby and polki necklace set 6|LUXEBOOK|MARCH 2023 MARCH 2023 |LUXEBOOK|7
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