LuxeBook May 2022

Jimmy’s Cocktails Founded in 2019, Jimmy’s Cocktails is the fastest growing brand in the category of cocktail mixers. Since its inception, the brand has penetrated 4,000 retail outlets with a direct presence in over 45 cities and has clocked in $1M in revenue in its debut year. Jimmy’s Cocktails was established with a specific notion — to enhance the experience of enjoying spirits at home. As of today, Indians consume more than 5 billion glasses of spirits at home, and each glass is mixed with some form of non-alcoholic beverage including water and soda. With mixers that are made with fewer calories and zero artificial sweeteners, Jimmy’s Cocktails is targeting this market by providing consumers with a healthier and hassle-free choice. On a monsoon night in 2018, Ankur was bar hopping in Mumbai, enjoying fancy cocktails with his friends. After the bars closed, they moved to his friend’s place and some of them tried to recreate the same cocktails with the help of cocktail recipes available online, using whatever ingredients they could get their hands on. However, could not match the flavours they had in the bars earlier. That night, Ankur had a eureka moment: given his close to decade-long experience in the spirits category, he realized that this could be a very large opportunity. That’s when he decided to launch a brand that makes world-class bar-quality cocktails more accessible and convenient for everyone. A year later, Jimmy’s Cocktails® was born. Ask how they came up with such an innovative and memorable name like Jimmy’s, and they always tell people that they went for Jimmy’s because Jack, Jim, and Johnnie were already taken. They wanted to follow suit and decided on a name that would remind people of the prominent alcohol brands. Jimmy’s Cocktails was established with a specific idea — to enhance the experience of enjoying spirits at home. Jimmy’s currently has seven classic offerings — Bloody Mary, Cosmopolitan, Mango Chili Mojito, Margarita, Whiskey Sour, Sex on the Beach, and Whiskey Cobbler The cobbler is a traditional drink, with the sherry cobbler being the most well-known version. The brandy cobbler and whiskey cobbler are also old-time favourites, although they have a stronger flavour than the wine varieties. The cobbler, like other sour cocktails, is simply a drink formula: a base alcohol sweetened with syrup or sugar and garnished with a seasonal fruit. It may also be customised in a variety of ways. Recipe: 3 ounces brandy, or whiskey 1/2 to 1 ounce simple syrup, to taste 1 to 2 ounces club soda, to taste Orange slice, lemon slice, or seasonal fruits, for garnish Cherry, for garnish Boulevardier The Boulevardier, often known as a whiskey Negroni, is a refined and traditional drink. Both contain sweet vermouth and Campari, but the Negroni is made with gin and the Boulevardier is made with whiskey, especially bourbon. The vermouth and Campari make it a logical option as an aperitif, and the taste combination is delicate but quite delicious. At any dinner party, a host may simply provide both the Negroni and the Boulevardier to delight both gin and whiskey lovers. Recipe: 1 1/2 ounces bourbon whiskey 1 ounce sweet vermouth 1 ounce Campari Orange twist, for garnish Highball This long-blended highball cocktail is a light way to enjoy any type of whisky. Whiskies such as blended, bourbon, Canadian and rye perform admirably. Pour Irish whiskey into a glass and you’ll have the Irish buck sometimes called whiskey ginger. In the late 1800s, the highball was blended with simple soda water, but ginger ale is now the most popular mixer. The soda’s sweet and sharp flavour complements whiskey well, although ginger ales vary in flavour. One of the reasons it’s so popular is because you can make a practically unlimited variety of flavours with only two components. Recipe: 2 ounces whisky 4 to 6 ounces ginger ale, or club soda, to taste their latest Gin Cherry Sour that was crafted in collaboration with India’s first craft gin brand — Greater Than. Jimmy’s Cocktail mixers can also be consumed as mocktails, appealing to the audience who do not consume alcohol, as an alternate to sugary carbonated soft beverages. Jimmy’s continually evaluates cocktail trends across the world and in India, and work with the renowned mixologist and Head of Product at Jimmy’s Cocktails, Mr. Yangdup Lama to create new variants.The process is a balance between science and art, the former involving sourcing the finest ingredients from around the world, and the latter involving creating the right mix for our consumers’ palettes. They have always procured top-notch ingredients locally and globally to ensure consistency in flavour and quality. For instance, cranberries that go into the Cosmopolitan mixer are sourced from Denmark, but the Alphonso Mango that makes the Mango Chilli Mojito is sourced from India. Since the mixers contain fewer calories and zero artificial sweeteners,they use only the highest quality ingredients with their natural sweetness. Jimmy’s Cocktails makes it convenient for people to make a cocktail at home in three simple steps: — Ice it, Spike it, Jimmy it. Just pour half of the Jimmy’s mixer and 30-60 ml of your favourite spirit over ice, mix & your favourite cocktail is ready! Ankur Bhatia Founder, Jimmy’s Cocktails 42| L U X E B O O K | M AY 2 0 2 2 M AY 2 0 2 2 | L U X E B O O K |43