MAY 2024 The Macallan A Two-Century Legacy of Unparalleled Luxury WHISKY SPECIAL
MAY 2024 2 Trending 24 Market Watch 10 Home Grown 30 Artisanal Alchemy 8 The Balvenie 36 Whisky Tourism 42 Setting the Mood 48 Cocktail Magic 20 Looking East 16 The Macallan Cover Courtesy: The Macallan World Whisky Day is a memorable occasion for whisky lovers and enthusiasts. Count us among them, as we dedicate this month’s issue to the diverse spirit, as is tradition at LuxeBook. Like every day is Mother’s Day, everyday is a good enough reason to sip and savour whisky. However, we take this as a good opportunity to celebrate those behind-the-scenes, the movers and catalysts of the whisky world. Flip through the pages and there might be many things that take you by surprise, from some familiar celebrities who own well-known whisky brands, India’s pivot towards homegrown single malts, some treasured Japanese whiskies, or insights on familiar Scottish staples,, there’s much to catch your attention. Grab a drink then, and let’s go. Payel Majumdar Upreti —Editor S O C I A L M E D I A www.mediascope.co.in www.luxebook.in ADVERTISING SALES Mumbai (022 - 6846 8500) Regional Manager (West) — Katty Gia (+91 98705 32295) • Senior Manager — Lamont Dias (+91 91674 14988) Delhi (011 - 4562 5810) Sr. General Mgr. (North) — Asha Augustine (+91 98182 80431) Kerala (+91 94140 69321) — Sanjai Krishnan Manager Mktg. Services — Salim B • Client Servicing Manager — Reshma Malvankar This magazine is printed by and produced by Mediascope Representation (India) LLP. Opinions herein are the writers’ and do not necessarily reflect the opinions of Mediascope. Editorial enquiries concerning the reproduction of articles, advertising and circulation should be addressed to: LuxeBook, Mediascope Representation (India) LLP., 51, Doli Chamber, Arthur Bunder Road, Colaba, Mumbai 400005, India. • Email: luxebook@mediascope.co.in. Material in this publication may not be reproduced, whether in part or in whole, without the consent of the publisher. Founders — Marzban Patel / Anita Patel • Director Publishing — Indu Joshi Editor — Payel Majumdar Upreti • Writers — Arushi Sakhuja, Anushka Manik, Zara Flavia Dmello • Creative Director — Muhammad Jaan Faruqui THE GIST Distilled spirit MAY 2024 CONTENTS MAY 2024 |LUXEBOOK|1
BY ANUSHKA MANIK Beyond the glitz and glamour of cinema lies a world where celebrity status meets passion, and results in fine whisky oftentimes. From some of the iconic actors to your favourite music legends, these stars have ventured into the realm of spirits, curating their own exclusive brands. As the buzz surrounding celebrityowned ventures continues to capture attention, these launches have ignited a fervour in the spirit world. Join us as we talk about five such exquisite whisky brands owned by celebrities, where each bottle tells a story of passion, craftsmanship, and the timeless allure of the golden elixir. Lagavulin Charred Oak Cask by Nick Offerman Inspired by Offerman’s appreciation for tradition and authenticity, this limited 2022 edition showcases Lagavulin’s renowned peated single malt Scotch whisky aged in charred oak casks. The result is a rich and robust expression that pays homage to the time-honoured methods of whisky-making. With its smoky aroma and complex flavour profile, Lagavulin Charred Oak Cask offers a bold and unforgettable drinking experience that speaks to the soul of whisky aficionados everywhere. Whether enjoyed neat for a post-dinner sip or with a few drops of water to unlock its flavours, Lagavulin Charred Oak Cask promises to captivate and delight, inviting enthusiasts to savour every nuanced sip. Brother’s Bond Bourbon by Ian Somerhalder and Paul Wesley Brother’s Bond Bourbon, a venture spearheaded by renowned actors Ian Somerhalder and Paul Wesley in 2021, transcends the realms of Hollywood glamour to redefine the landscape of bourbon whiskey. Inspired by their deep-rooted bond from the days of TVD to off-screen, the duo embarked on a journey to craft a bourbon that embodies the spirit of camaraderie and shared experiences. With its smooth and robust flavour profile, this premium bourbon captures the essence of tradition while offering a modern twist. From its rich caramel notes to hints of oak and spice, each sip of Brother’s Bond Bourbon is a testament to the dedication and passion of its creators. Guided by the brand’s CEO Vincent Hanna, they produced a meticulously crafted bourbon column distilled to perfection, boasting a blend of four grains that Exquisite Whisky brands owned by celebs Nick Offerman redefine approachability and elevate the art of sipping. This bourbon, rich in rye, tantalises taste buds with its plethora of baked aromas, evoking memories of freshly baked banana bread infused with an enticing spice. The Glenwalk by Sanjay Dutt Joining the bandwagon of celebrities foraying into the liquor field, Sunjay Dutt invested in an alcobev startup called the Cartel & Bros and launched his scotch whiskey, The Glenwalk, in 2023, inspired by the rugged elegance of Scotland’s Glenfiddich distillery and the timeless allure of a classic whiskey. Crafted with meticulous 2|LUXEBOOK |MAY 2024 MAY 2024 |LUXEBOOK|3 TRENDING
Wild Turkey Longbranch Kentucky Straight Bourbon by Matthew McConaughey Experience the essence of Southern charm and rugged elegance with Wild Turkey Longbranch Kentucky Straight Bourbon, a collaboration born from the partnership between iconic actor Matthew McConaughey and the legendary Wild Turkey Distillery. Inspired by McConaughey’s Texas roots and his love for the authentic spirit of Kentucky bourbon, Longbranch embodies the spirit of friendship, authenticity, and craftsmanship. Crafted with a unique mesquite charcoal filtration process, this exceptional bourbon offers a smooth and sophisticated drinking experience. With its rich and complex flavour profile, featuring notes of caramel, vanilla, and a subtle hint of smokiness, Wild Turkey Longbranch is a tribute to the timeless traditions of American whiskey-making. precision, Glenwalk Whiskey offers a rich and intricate flavour profile that enthrals the senses with every sip. Its smooth and velvety texture invites exploration, unveiling a symphony of taste notes including honeyed oak, warm spices, and delicate hints of dried fruits and vanilla. Partnering with the brand, Jittin S Merani’s dedication is evident through visits to Scotland to perfect the blend and proportions, resulting in a composition of 85 percent grain and 15 percent malt. Whether enjoyed neat or as a base in a cocktail, the scotch promises an unparalleled drinking experience. Ian Somerhalder and Paul Wesley, Brothers Bond Whiskey Matthew McConaughey Sanjay Dutt 4|LUXEBOOK |MAY 2024 MAY 2024 |LUXEBOOK|5
Each sip is enough to savour the spirit of the South and celebrate the enduring legacy of Matthew McConaughey’s passion for whiskey. Virginia Black Whiskey by Drake After swaying away the entire world with his beats, Canadian rapper Drake debuted into the world of spirits in 2016 by launching Virginia Black. With its distinctive black and gold packaging exuding luxury, Virginia Black embodies the essence of Drake’s signature flair and panache. Crafted in collaboration with Brent Hocking, a renowned spirits entrepreneur, this premium bourbon whiskey boasts a smooth and rich flavour profile, earning accolades from connoisseurs and enthusiasts alike. With its smooth and velvety texture, this premium bourbon whiskey delivers a symphony of taste notes that dance on the tongue. From the first sip, hints of warm caramel and sweet vanilla greet the senses, offering a luxurious indulgence reminiscent of rich toffee. As the whiskey unfolds on the palate, subtle undertones of toasted oak and spice emerge, adding depth and complexity to each sip. The finish is long and satisfying, with a lingering sweetness that leaves a lasting impression. As an icon of both music and culture, Drake’s venture into the whiskey industry with Virginia Black signifies not only a business endeavour but also a testament to his enduring influence and entrepreneurial spirit. Virginia Black by Drake 6|LUXEBOOK |MAY 2024
The Balvenie Made by Heart, Crafted with Patience produce, and that is one of the reasons for preserving the original taste. The second craft that makes The Balvenie unique, is the fact that the distillery still possesses a malting floor, and malts its own barley. It is one of the few malting rooms still active in Scotland. The room witnesses all the homegrown barley soaked in water from nearby springs. Here the Malt Men turn the grain by hand to ensure it germinates evenly, ensuring The Balvenie’s consistent taste across batches. The shape and size of the copper stills is another characteristic that lends The Balvenie its one-of-a-kind taste. A rare craft that is crucial in giving The Balvenie its honeyed flavour. However, arguably the biggest contributor to the final taste is the fourth rare craft – the cooperage – which have the highest quality of casks. Casks play a crucial role in shaping The Balvenie’s distinct flavours and expressions. Repairing, rebuilding, filling, and sealing casks demand a distinguished level of skill, hard work, dedication, and respect for tradition. The Balvenie has a trusted team of coopers who are responsible for the maintenance and preparation of the casks at its on-site cooperage. In fact, The Balvenie pioneered the art of cask finish with David Stewart, the erstwhile Malt Master for the brand, and the rarest of the crafts. These round-up the five rare crafts that represents The Balvenie’s artisanal finesse and refinement, and make it a drink like no other. On the Nose The Balvenie’s current Malt Master Kelsey McKechnie was first appointed for the position as Apprentice Malt Master at age 26, making her the youngest woman to shoulder such immense responsibility. Since former Malt Master David C Stewart, MBE, handed over the baton in 2022, she has been an integral to the team, her prowess shaping the future of The Balvenie. Kelsey’s background Staying true to the Five Rare Crafts of whisky making is what gives The Balvenie its unique character. The story of The Balvenie’s incredible whiskies involves age-old expertise, intuition, and the craft of coopering as old as whisky itself. Traditional crafts of Malt Whisky Making still flourish at The Balvenie distillery, which makes the whisky a treasure for connoisseurs of single malt whisky. The Balvenie represents one of the rare few single malt distilleries that is so conscious of its quality, it grows its own barley. Part of the portfolio of William Grant & Sons, it is a rare gem that is truly grainto-glass. The Balvenie is produced in small batches, each handcrafted using the five rare crafts of whisky making. For the discerning whisky consumer, The Balvenie is always a top-of-the-shelf feature in their home bars, with the rarest of expressions from the brand always finding a special spot in the hearts and minds of those who truly appreciate great Single Malt Scotch Whisky. Time-tested methods are employed to ensure heritage passes down with each bottle of The Balvenie. The Balvenie is best known for its cask finishes, which gives its whiskies its unforgettable taste. The Speyside distillery has a wide range of whiskies, from The Balvenie DoubleWood Aged 12 Years, to The Balvenie 60-year-old. The Five Rare Crafts The distillery began production in 1892 in Dufftown, Scotland, and since the beginning, it has represented whisky that is the result of passion. The Balvenie’s uniqueness comes from the five rare crafts involved in its whisky making, that lends the classic taste to every bottle by The Balvenie. The first and foremost craft is that of growing produce, made by committed farmers, who ensure precision and skill in harvesting and sowing at the right time. Dodging the unpredictable weather of Scotland, the homegrown produce leads to a superior ingredient. The Scottish distillery retains traditional ways of processing the sweetness to its expression. Rich sweet and creamy toffee notes combined with fruity notes on the nose, its taste is rounded with vanilla and sweet oak notes, with a fruity character that develops with time. This whisky is ideal for a solo treat, and lends itself to a blissful evening in its company, with a soft and lingering finish. The Balvenie PortWood This extremely rare and old Balvenie is made after 21 years in a classic American Oak cask, before going through another four months of finishing in vintage port pipes. After spending another four months in marrying tuns, this highly celebrated spirit is bottled. A perfume of fruity and ripe raisin notes, backed by a dry nuttiness. Refined with remarkable character, it is creamy and silky with fruit, honey and spice notes. The finish is long, gentle and nutty, this whisky is one to be savoured with its unique cask finish. It’s the heart and the passion that goes into each bottle. The dedication. The commitment. The obsession. This is what elevates the expert to the extraordinary. It takes skill to make something great. It requires heart to make something extraordinary. in science, and her love for whisky distilling has ensured that she is apt for the title of the Malt Master at the distillery. She succeeds Stewart’s legacy, who had been honoured by prestigious institutions and won several awards for his work at the distillery. Stewart nosed over 400,000 whisky casks over his illustrious career at The Balvenie. In India,The Balvenie has a range of three very distinct expressions, The Balvenie DoubleWood Aged 12 Years, The Balvenie Caribbean Cask Aged 14 Years, and The Balvenie Portwood Aged 21 Years. While all are unmistakably classics under The Balvenie portfolio, each expression has a distinctive taste, but all share a rich, honeyed character. The Balvenie DoubleWood This highly-awarded whisky has sweet tasting notes. It is aged for 12 years in American Oak ex-bourbon casks before maturing for another nine months in Spanish oak ex-sherry casks. Another four months is spent in marrying tuns, giving it the name ‘DoubleWood’. On the nose, it has sweet fruity notes, Oloroso sherry notes, layered with honey and vanilla. It has a nutty sweetness, cinnamon-y spiciness, and a delicately proportioned layer of sherry, with a long and warm finish. The Balvenie Caribbean Cask Aged 14 years, the Caribbean Cask is matured in traditional American Oak casks. It is further finished in casks that have held a blend of Caribbean rums that adds a tropical 8|LUXEBOOK |MAY 2024 MAY 2024 |LUXEBOOK|9
India’s love affair with the brown spirit runs deep. While beer dominates alcohol sales in most Asian countries, whisky reigns supreme in India. However, despite its status as a frontrunner in consumption, India has often played second fiddle to whisky powerhouses like Scotland, Japan, Ireland, and the US in terms of whisky production. Year after year, the country secures the top spot as the most lucrative market surpassing the United States, and hence the popular Punjabi phrase ‘Patiala Peg’ doesn’t come without strong bearings. According to Statista, the country’s total consumption of alcoholic beverages is expected to surpass 6 billion litres in 2024, and last year, it generated the fourth-largest revenue from spirits, over US$33 billion. For years, international trips meant an obligatory stop at the airport duty-free liquor store, to stock up on imported whisky. However, in the recent past the bourgeoning culture of whiskies in India has led to the rise of a new market. According to the “India Whisky Market Outlook, 2027-2028” report by Research and Markets, a leading market analysis company, whisky consumption in India is poised to surge to 289.49 million cases by 2027-2028, generating revenues exceeding Rs 287,000 crore. Within this landscape of growth and evolution, several Indian whisky brands are emerging as global contenders, captivating enthusiasts worldwide with their craftsmanship, innovation, and distinctive flavors. In agreement Paras Maan, Chief Operating Officer, ADS Group opines, “Traditionally, the Indian whisky market was dominated by imported brands. However, with changing preferences and the desire for unique experiences, homegrown whiskies have gained prominence. These whiskies, specifically tailored for the Indian palate, offer distinct flavor profiles and characteristics that resonate with local consumers.” Spotlight on Indian whisky Bay Window BY ARUSHI SAKHUJA Is there a shift in preference towards homegrown whiskies away from imported brands in the country? 10|LUXEBOOK |MAY 2024 MAY 2024 |LUXEBOOK|11 HOME GROWN
Some of the pioneers in single malts included Paul John, Amrut and Rampur, and the newer players are Indri and Woodnote Premium Blended Select Cask. It is no surprise that with these brands are giving stiff competition to international brands in terms of quality and flavour, and thus the market is undergoing a seismic shift. At the helm of the transition is the consumers preference for homegrown single malts which are accounting for a major market share. “The data speaks volumes, revealing a soaring growth in Indian single malts in the recent years outpacing the Scottish counterparts. This trend shows no signs of abating, with projections until 2027 hinting at a staggering annual growth in the consumption of Indian malts,” highlights Siddhartha Sharma, Founder, Piccadily Distilleries. Vinod Giri who heads the Confederation of Indian Alcoholic Beverage Companies said in an interview, that homegrown single malts constitute 33% of the market in India, up from 15% five years ago.That figure will continue to increase. Over the past five years, the Indian single malt category has experienced remarkable growth, and the world is taking notice of India’s exceptional quality and whisky craftsmanship as well. This evolution has further transformed the availability of Indian single malts. The History of Whisky in India Whisky has been part of India’s story since the days of British rule in the 19th century. Back then, local spirits resembling whisky were made to satisfy the thirst of British soldiers. It’s interesting that the first whisky distillery in India was set up by a British entrepreneur named Richard Dyer in the late 1820s. At that time, Indian whiskies were quite different from Scotch whisky, being lighter in body and flavor, using local ingredients and methods. In the 1940s, whisky production in Indian became modern with big distilleries like Rampur and Amrut coming into play. These whiskies were often made from a blend of molasses and grain spirits, and spiced up with local flavors to suit Indian palates. However, as single malt whisky gained popularity globally in the 1990s, Indian distilleries began to shift their focus to producing single malts. John Distilleries, which started in 1996, made waves with its Paul John Single Malt Whisky, launched in 2012 and now known worldwide. Amrut rolled out its first single malt in 2004, followed by in 2016. New players are also entering the scene, like Kamet in Goa, which brought out its first single malt in 2021, and Godawan, owned by Diageo and Woodnote Premium Blended Select Cask Whisky by ADS Spirits. Factors Contributing to the growth of Indian Whisky It is a well-known fact that India is one of the largest producers of wheat (the key ingredient used to produce whisky), and the hot and humid weather of the country contributes faster ageing of whisky, lending its unique flavour profile. But the buck doesn’t stop there India is also home to different grains, spices, and culinary diversity and hence a myriad of flavours. Thus, a winds-of-change moment is underway, with a burgeoning cadre of distilleries reshaping this narrative by pushing the boundaries of innovation and quality. Indians are moving beyond their obsession with scotch and foreignmade whiskeys to premium Indian brands. Speaking about the new wave in India Sharma said,“A new wave of whisky brands is propelling homegrown Indian spirits to unprecedented global popularity. The rise of the “vocal for local” movement has also spurred curiosity and exploration among enthusiasts, leading them to seek out premium homegrown offerings like Indri that encapsulate the essence of India’s distilling traditions while rivaling the quality of established global counterparts,” The rising popularity of homegrown whiskies in India is influenced by several factors. It’s imperative to highlight India’s diverse climatic conditions, which give rise to exceptional flavors. From the coastal region of Goa to the deserts of Rajasthan and the Himalayas, India’s varied landscapes offer an array of microclimates and regional distillation techniques. Mann accurately states that the country’s hot and dry climate expedites the maturation process, resulting in whiskies with intense flavors and character. “Coastal areas with their warm and humid climates, accelerate maturation, resulting in distinctive flavors that blend the finest Scotch malts with select Indian grain spirits. Urban centers with moderate climates have also emerged as distillery hubs, offering ideal conditions for whisky production and flavor development.” Highlighting how the extreme weather conditions impact whisky, Sharma said, “Whisky aging in hot or tropical climates, such as the Northern plains of India where Indri is matured, experiences extreme temperature fluctuations. Temperatures can range from 0 degrees Celsius in winter to 50 degrees Celsius in summer, with just two months of rain and ten months of dry weather. These drastic temperature changes cause the pores of the wood to expand and contract significantly, intensifying the interaction between the wood and the whisky. As a result, the liquid absorbs a richer array of flavors in a shorter time frame.” Furthermore, the aging process contributes significantly to the flavor profile of Indian whisky. For example, utilizing barrels previously used for aging other spirits adds layers of complexity and character to the whisky. Additionally, the growing recognition of Indian brands globally has boosted confidence among consumers, further driving their popularity, believes Mann. But pricing to plays a pivotal role. For Sharma, “pricing is another aspect that reflects the trend of premiumization within the industry. Being in the price bracket that it is, Indri is at par with established global brands.” 12|LUXEBOOK |MAY 2024 MAY 2024 |LUXEBOOK|13
The Homegrown Boom Thanks to its distinctive flavors, Indian whisky is making waves internationally. Take Rampur Asava, for instance, priced at $100, it is designed specifically for export markets and soon to be available in India. This whisky clinched the prestigious Best World Whisky prize at the 2023 John Barleycorn Awards. According to data from the Confederation of Indian Alcoholic Beverage Companies (CIABC), Indian single malts accounted for 53% of total whisky sales in 2023, surpassing renowned brands like Glenlivet, Macallan, Lagavulin, and Talisker. Similarly, ADS Spirits - one of the fastest growing liquor conglomerates in the Indian alcobev space, has introduced new product like Woodnote Premium Blended Select Cask Whisky which harmoniously combines the finest Scotch malts and select Indian grain spirits to deliver a symphony of flavors mirrors the soothing sounds of nature. Its aroma offers hints of peat, vanilla, and fruit, while the palate enjoys a balanced mix of peat, vanilla, pepper, and oak. The smooth finish is gently spiced with oak and fruity sweetness. It is currently available in Haryana and Delhi and is soon to be launched in premium retail outlets and on-premise locations across India. On the other hand, Kamet Single Malt Whisky distilled near the historic town of Kurukshetra, this whisky pays homage to the rugged beauty of the Himalayas with its bold flavor profile and distinctive character. From the bustling city of Bengaluru emerges Amrut Indian Single Malt Whisky, a true trailblazer in the world of Indian whisky. With its rich, complex flavor profile and smooth, velvety finish, Amrut Indian Single Malt Whisky has earned its place among the world’s finest spirits. A key player is Indri, India’s first triple-cask single malt, which has - not long since its launch in November 2021 - won over 15 global laurels, significantly increasing the receptibility and market shares. “Indri-Trini has introduced the consumer to a spirit that is matured in three coveted casks—ex-bourbon, ex-French wine and PX Sherry, giving the spirit a unique flavour profile,” Sharma told Luxebook. “Indri Trini was crafted based on the individual contribution of each barrel without overshadowing the original whisky profile, which is light fruity with sweet vanilla and spice, a subtle nuttiness to chew on with medium to reasonably long finish.” To conclude Paras Mann says, “Indian distilleries have significantly elevated the quality and uniqueness of their offerings, crafting exceptional whiskies that rival international counterparts and offer distinct flavor profiles. This has coincided with a shift in consumer perceptions, as a new generation of Indian drinkers sheds the notion of imported brands’ inherent superiority, leading to a greater appreciation for the rich heritage and craftsmanship behind homegrown whiskies.” From the bustling city of Bengaluru emerges Amrut Indian Single Malt Whisky, a true trailblazer in the world of Indian whisky. With its rich, complex flavor profile and smooth, velvety finish, Amrut Indian Single Malt Whisky has earned its place among the world’s finest spirits. ESCAPE TO BLISS. SURRENDER TO LUXURY. 14|LUXEBOOK |MAY 2024
handpicked casks, The Macallan M boasts an incomparable palate— sweet black cherry and demerara sugar harmonize with smooth crème anglaise, culminating in a decadent medley of flavours. Notes of chocolate orange, subtle wood spice, rich dried fruits, and a luscious dark chocolate finale orchestrate an indulgent journey to the epitome of perfection. This unprecedented release, which debuted at the Taj Mahal Hotel & The Oberoi in Delhi, not only heralded the arrival of an exceptionally fine whisky but also paid homage to The Macallan’s rich heritage. The Macallan M 2023 stands as the most valuable spirit ever in India, adding a touch of prestige to discerning whisky connoisseurs across India. The Six Pillars At the heart of The Macallan lie its six foundational pillars - The Macallan Estate, Curiously Small Stills, Exceptional Oak Casks, Sherry Seasoning, Natural Colour, and Mastery - each representing a distinctive facet of its character. These pillars are the foundation stones of the brand -, embodying a commitment to quality, tradition, and innovation. The Macallan Estate, tracing its origins to 1543 and nestled in the picturesque Speyside region of Scotland, stands as a reflection of its rich heritage and dedication to environmental harmony. From Easter Elchies House to the barley fields and the drover’s crossing, everything in the whisky journey originates from this historic estate. Complementing this legacy are The Macallan’s Curiously Small Stills, meticulously crafted to impart a rich and fruity character to the spirit. Meanwhile, the Exceptional Oak Casks, sourced from multiple areas across Europe and the US -, are the single greatest contributor to the outstanding quality and distinctive aromas of The Macallan. - Reflecting the natural world, the vibrant colour of The Macallan whiskies, from light gold to deep mahogany, are entirely natural, a result of the interaction between spirit and oak during maturation. Finally, rooted in heritage and a commitment to excellence, The Macallan embodies mastery in every aspect of its craft, defining the quality and distinction. The Macallan Expressions At the core of The Macallan lies its Classic Range, featuring distinguished collections crafted with sherry-seasoned oak casks. The Double Cask Collection, where European and American Oak harmonize, creating complexity, is a testament to the artistry of maturation. For example, The Macallan Double Cask 12 Years Old harmonize American and European oak richness with hints of The Macallan A Two-Century Legacy of Unparalleled Luxury Two centuries ago, in the heart of Speyside, Scotland, Alexander Reid founded The Macallan distillery. Since 1824, The Macallan has been synonymous with the pinnacle of single malt Scotch whisky, a testament to an unwavering commitment to quality and craftsmanship. Each sip of The Macallan whisky encapsulates centuries of tradition and expertise, a sensory journey that begins with the finest ingredients and culminates in a symphony of flavours. Crafted in the curiously small stills within Speyside, The Macallan’s single malt whiskies bear the hallmark of excellence, reflecting a dedication to quality that transcends time. The Macallan M – Most Valuable Spirit in India In April this year, The Macallan unveiled the prestigious ‘The Macallan M 2023’ in India from its coveted M Collection, a meticulously crafted whisky that embodies the legacy of craftsmanship and distinctive brand character, reflecting The Macallan’s unique and exceptional spirit. The Macallan M 2023 stands as a pinnacle of exclusivity within the country, with a limited 10 handpicked bottles gracing the shores of India. Each bottle represents a symphony of sophistication, a testament to The Macallan’s dedication to natural colour and the enduring impact of sherry seasoning. Crafted from the finest, 100% natural ingredients and nurtured in selectively 16|LUXEBOOK |MAY 2024 MAY 2024 |LUXEBOOK|17
fudge, citrus, and soft spice. Similarly, the Double Cask 15 Years Old offers a balanced blend of sherry seasoned American and European oak, presenting aromas of dried fruit, butterscotch, and chocolate, followed by flavors of sweet raisin, cinnamon, and creamy vanilla. Sherry seasoned in the sun-drenched vineyards of Jerez de la Frontera, Spain, imparts its distinctive character to these casks. The linchpin behind The Macallan’s quality, Exceptional Oak Casks, yields a symphony of flavours reminiscent of toffee and vanilla. Crafted through a meticulous fusion of American and European oak, this collection epitomizes The Macallan’s essence, reflecting the mastery of artisans. Derived from the finest cut of new make spirit produced in the Curiously Small Copper Stills, this blend of rich, fruity, full-bodied flavors, combined with the alchemy of wood, defines The Macallan’s identity. Continuing with The Macallan- Sherry Oak Collection, such as the Sherry Oak Cask 12 Years Old, features dried fruits, oak spice, and nutmeg creating a symphony of flavours. Rich gold in colour, it offers aromas of dried fruit, candied citrus peel, oak, ginger, and nutmeg on the nose, followed by flavours of raisins, sultanas, ginger syrup, sweet cinnamon spice, and vanilla on the palate. Notably, the Sherry Oak Collection exclusively utilizes sherry-seasoned European oak casks. The Macallan Distillery Crafted under the influence of Scotland’s timeless hills and designed with meticulous care, the Distillery was built to seamlessly integrate with the surrounding Speyside landscape. Its architectural aesthetic aims not to disrupt the natural beauty of the region, ensuring minimal visual impact while offering an enchanting experience for visitors. Situated at the heart of The Macallan Estate, this impressive edifice represents the culmination of six years of meticulous planning and creative endeavor. It stands not only as a physical structure but as a symbol of The Macallan’s enduring heritage and its forward-looking approach to whiskymaking. 200 Years Young This year, The Macallan is celebrating its 200-year anniversary. In celebration of this milestone, The Macallan embarks on a transformative collaboration with Cirque du Soleil, the epitome of artistic excellence. This - partnership heralds a new era of sensory experiences, commencing with a captivating theatrical performance at The Macallan Estate in Speyside, Scotland. Through a fusion of artistry and innovation, Cirque du Soleil SPIRIT transports guests on a transcendent journey through the Scottish Highlands, where nature’s raw beauty intertwines with human creativity. This collaboration marks the beginning of an enduring relationship between two icons, promising more remarkable experiences in the years to come. Journey In India The journey of The Macallan in India has been nothing short of exciting. Recently, in a landmark collaboration, The Macallan partnered with Avartana, ITC Hotels’ esteemed restaurant, for a bespoke culinary journey in Mumbai & Delhi. Pairing The Macallan Double Cask and Sherry Oak Cask whiskies with a meticulously crafted seven-course menu, the event celebrated modern southern flavors. Looking ahead, there are new launches planned for the year, promising to continue The Macallan’s legacy of innovation and luxury in the Indian market. The Macallan epitomizes the harmonious blend of nature’s abundance and human ingenuity, representing luxury through its steadfast pursuit of excellence. Rooted in the ethos of “Crafted Without Compromise,” it embraces the values of naturalness, craftsmanship, warmth, and subtlety with unwavering dedication. From the choice of oak for its casks to the meticulous craftsmanship exhibited in its production process, The Macallan embodies an unparalleled level of care and detail. Its golden hue radiates warmth, inviting aficionados into a world where light and darkness dance in perfect harmony. With each sip, one unravels layers of complexity and nuance, showcasing the brand’s relentless pursuit of perfection. The Macallan isn’t just a whisky; it’s a journey into the heart of craftsmanship and natural beauty, where every sip tells a story of dedication and passion. Please savour The Macallan responsibly. For further information visit www.themacallan.com and become a member of The Macallan Society to explore the stories behind the whiskies. 18|LUXEBOOK |MAY 2024 MAY 2024 |LUXEBOOK|19
Japanese whiskies have garnered a reputation for excellence, embodying a harmonious blend of tradition, craftsmanship, and innovation. And over the years, Japanese whisky is one of the most sought-after categories of spirit in the world. Replacing Japan’s sake culture, today, whisky has become a symbol of refined taste in Japan. It is well known that opulence knows no bounds when it comes to Japanese whiskies. Given the rise in demand to have them housed in whisky connoisseurs bar shelves, bottles have become increasingly rare and expensive, as distilleries struggle to meet the demand. However, offer an unparalleled sensory experience upon sipping; they’re smooth on the palate and infused with flavour. A perfection by some of Japan’s most esteemed distilleries, when looking for Japanese whisky, look for its color, the way it’s aged, and the grains used in the process. From the timeless elegance of the Yamazaki 50 Year Old to the symphonic complexity of the Hibiki 30 Year Old and the rarefied allure of the Karuizawa 1960 52 Year Old, each bottle stands as a testament to Japan’s enduring legacy of whisky mastery. For those seeking to adorn their bar with the epitome of Japanese whisky mastery, we have put together a curated selection of the most exquisite and luxurious Japanese whiskies. Yamazaki 50 Year Old At the zenith of Japanese whisky craftsmanship lies the illustrious Yamazaki 50 Year Old, meticulously nurtured over five decades making it a true masterpiece. Its color, a radiant amber is reminiscent of aged mahogany and catches the eye immediately. And within its impeccably designed packaging lies a treasure aged in the finest Japanese Mizunara oak. This isn’t just any whisky; it’s a connoisseur’s dream— an exquisite blend of deep, intense spice and subtle hints of umami. The aroma is a blend of spices like sandalwood and potpourri, with a hint of supple sherry and smoke. The palate is treated to an enveloping experience, rich with aromatic wood, dried herbs, and exotic spices, complemented by notes of manuka honey and chestnut mushrooms. And the finish? It’s long and lingering, with a medley of fruits like dried apricot and stewed apples, a touch of agave nectar sweetness, and a whisper of wood smoke. BY JYOTI KUMARI The best JAPANESE WHISKIES to add to your bar Japanese whisky is a class apart, here are the best ones to stock in your bar. BY ARUSHI SAKHUJA 20|LUXEBOOK |MAY 2024 MAY 2024 |LUXEBOOK|21 LOOKING EAST
dense black fruits, getting your hands on this is nearly impossible. Rich with the aroma of aged oak, ripe figs, and a hint of Japanese incense, every breath takes you on a trip through history. As you sip, a medley of flavors dances on your tongue—from indulgent dark chocolate and spiced plum to subtle hints of toasted almonds and leather. The perfect balance of sweet and savory leaves a lasting, velvety finish, making a mark that lasts. Kurayoshi Pure Malt Sherry Whisky Produced by Matsui Shuzou, a lesser-known Japanese whisky maker renowned for sake and shochu, Kurayoshi whiskies are a fusion of Japanese and Scottish distillation techniques. The Kurayoshi Pure Malt whisky tantalizes the senses with its rich amber hue, a testament to its maturation in sherry casks for over 3 years. Upon nosing, aromas of ripe fruits and indulgent chocolate greet you, inviting you into a world of flavor. On the palate, hints of citrus and lemongrass dance alongside the sweetness of the sherry influence, creating a beautifully balanced profile. Each sip is subtly enhanced with Daisen Mountain spring water, ensuring a smooth and harmonious finish. Indulge in the harmonious flavors of orange, lemongrass, and raisins on the palate, and experience the artistry of Japanese whisky-making at its finest. Chita Grain Whisky Chita Grain Whisky is Suntory’s inaugural single-grain whisky. With its gentle golden hue, reminiscent of a sun-kissed afternoon, Chita is Hibiki 30-Year-Old - A Symphony of Sophistication Another gem in the Japanese whisky crown is the Hibiki 30-YearOld. First released in 1989, it’s a blend of malt and grain whiskies from Suntory’s distilleries. Finding aged bottles of Hibiki is rare and expensive, but the 30-year-old is worth every penny – it’s considered one of the finest whiskies ever created. In terms of colour it has a golden hue and a bouquet of aromas, making the Hibiki 30-year-old a sensory delight. But the true delight unravels as you sip the whisky. With every sip, you’ll discover new layers of flavor, from honey and dried fruits to hints of dark chocolate and spice. What sets it apart is its smoothness on the palate thanks to three decades of maturation and its symphony of flavors that linger long after the glass is empty. Whether you’re a seasoned whisky connoisseur or just beginning your journey, the Hibiki 30-year-old promises an unforgettable experience. It’s a testament to Japan’s mastery of the craft, and it’s sure to leave you longing for just one more drink! Karuizawa 1960 52-Year-Old Karuizawa stands as one of the most prestigious single malts globally, with reverence growing as its remaining stock diminishes. Amongst its most treasured creations is the Karuizawa 1960 52-Year-Old, with only 41 bottles produced. The Karuizawa 1960, aged in sherry oak hogsheads and bottled at 51.8% ABV, is a testament to exquisite craftsmanship. Each bottle is named after an individual netsuke—a miniature wooden sculpture—making it unique. Described as having a smell reminiscent of old woods in Autumn and a palate rich with light with a refreshing character. As you raise the glass to your nose, you’ll detect delicate hints of mint and honey. Packaged with care and attention to detail, Chita Grain Whisky comes in a stylish bottle, reflecting its quality and heritage. its mild, smooth taste with unparalleled sophistication and a clean and aged in a combination of wine, sherry and bourbon casks.This is a light whisky with subtle notes of mint, honey and wood spice. So, whether you’re a seasoned whisky enthusiast or just dipping your toes into the world of Japanese spirits, Chita Grain Whisky is the perfect companion for summertime sipping. Its mild and smooth taste makes it an ideal introduction to the rich tapestry of flavors found in Japanese whiskies. Tenjaku Pure Malt Whisky Tenjaku Pure Malt whisky, a delightfully complex spirit with a gentle yet captivating character.Aged in heavily seasoned Kentucky bourbon barrels, Tenjaku develops a rich, full-bodied flavor with a subtle grain taste that allows its individual characteristics to shine through. This exquisite balance is achieved through a blend of 3-year, 5-year, and 6-year whiskies, resulting in a timeless expression of Japanese craftsmanship. Upon nosing, you’ll be greeted by the inviting aromas of green apple, vanilla, and a subtle hint of smoke. It’s a sensory journey that promises to intrigue even the most discerning palate. Perfect for sipping neat or as a base for light and fruity cocktails, Tenjaku’s gentle sweetness and balanced smokiness make it an ideal choice for both seasoned whisky enthusiasts and newcomers alike. On the palate, Tenjaku offers a crisp alcoholic presence that is both solid and delicate, gliding smoothly across the tongue. The finish is refreshing and clear, with lingering notes of vanilla and understated woody flavors that leave a lasting impression. Whether you’re a seasoned whisky connoisseur or a curious newcomer, Tenjaku Pure Malt whisky promises to delight with its diversity and subtlety. So, embrace the elegance of Japanese whisky and let your leisure moments become extraordinary. 22|LUXEBOOK |MAY 2024 MAY 2024 |LUXEBOOK|23
Melissa x Marc Jacob BY VERNIKA AWAL There’s a queue at a plush spirits store in Gurugram, Haryana—often known as the hub for finding the rarest brands of alcohol, at the best prices. This queue, however, is not for beer, or the many local brands of affordable blended whiskies. Each of the first four customers hold shopping carts that have at least one bottle of single-malt whisky—and each of them happen to be Glenmorangie. “Glenmorangie was one of the first names of single-malt whisky that I, since childhood, had developed a fascination for. Over the past decade, as I acquired a taste for single-malts, I was increasingly fascinated by stories of Scotland’s oldest, historic distilleries. By now, I’ve tried most of the iconic brands, but I keep coming back to Glenmorangie as my go-to drink on a bluesy, mellow Sunday evening at home,” says 31-year-old Shouvik Das, a journalist and amateur whisky enthusiast, who’s among the customers waiting in the queue. Glenmorangie looks to tap growing India market One of the world’s most recognisable names in single-malt whiskey is today looking to create fun portfolio entrants in a competitive market. Increase in premiumisation Das sums up an overall narrative that has, over the past years, marked India as one of the world’s fastest-growing alcoholic beverage markets. The latest 2024 trends report by alco-bev research veteran IWSR Drinks Market Analysis notes India to be one of the world’s biggest growth markets for alcoholic beverages— outpacing the measly 1% compound growth rate that the rest of the world is primed for due to the ongoing economic and geopolitical pressures globally. Amid it all, Glenmorangie is looking to tap into an increasingly premiumising market for alcoholic beverages to cement its legacy even further—with twists to the traditional single-malt formula, creative storytelling and colouring, and experiments with its finely balanced taste profile. “India is an incredibly exciting market for Glenmorangie in terms of growth, and also in terms of the potential to introduce Images courtesy: Glenmorangie 24|LUXEBOOK |MAY 2024 MAY 2024 |LUXEBOOK|25 MARKET WATCH
more people to our diverse creations. We recently collaborated with fashion and interior designers, Shivan & Narresh, as part of Glenmorangie’s Delicious Design Project in India, which has now come to life,” says Gillian Macdonald, master blender at Glenmorangie—now part of the Moet Hennessy Louis Vuitton (LVMH) Group. Macdonald’s life story is relatable in itself—especially in terms of the fact that she accidentally stumbled upon whiskey creation as a profession right at the start of her career. After all, how many of us have not done this—be clueless about life, and then chance upon a trial that turns into our professional identity for the rest of our life? Tradition to innovation Today, working with Dr Bill Lumsden, the director of distilling and whiskey creation 26|LUXEBOOK |MAY 2024 MAY 2024 |LUXEBOOK|27
at Glenmorangie, Macdonald is in charge of coming up with more creativity than the world of single-malt could have even imagined. As an example, she speaks of the brand’s latest Calvados Cask Finish—the fifth release among Glenmorangie’s ‘Barrel Select’ series of small-batch produce. As the name states, Macdonald and her team arrive at such releases by using “unusual” casks in the final years of a whiskey’s maturing phase—this time, they used 20-yearold casks that helped mature Calvados Pays d’Auge, a French fruit brandy based on apples and peaches. “We were really intrigued to see how the soft, orchard notes from the Calvados cask would complement our whiskey’s floral and fruity style. The result entwines scents of baked pears, vanilla and jasmine with tastes of toffee apples, lemon balsam and spice,” describes Macdonald. The brief instantly reminds you of a winter morning picnic from a bygone era—or perhaps, a heady dessert. Experiments with memory The act can very well come across as a bold one. Single-malt, after all, enjoys a strong loyalist following, with an ever-increasing market share. Most consumers of the premium form of whiskey are typically happy to meet lofty price tags based on years of maturity and the rarity of the version—but Glenmorangie, with its young, thought-provoking and evocative renditions, is taking an out-ofthe-box approach. To do this, Macdonald takes a very open approach. “Our ‘A Tale of…’ expressions (of limited-edition whiskies) can be inspired by either a particular flavour that we want to explore, or it could be more experience-led, such as a particular memory or feeling. Sometimes, we experiment with the earlier part of the whiskey-making process, such as malt type—as with Glenmorangie’s A Tale of the Forest. For the cask-focused Barrel IWSR’s 2024 research note states that India is a key volume growth market over the next five years Select series, we primarily focus on the flavour impact of the cask type,” she says. So far, cask-based creations at Glenmorangie have included the Malaga Cask Finish, the Cognac Cask Finish, the Palo Cortado Cask Finish, and the Amontillado Cask Finish. In the ‘A tale of…’ series, Glenmorangie has so far made A Tale of Tokyo and A Tale of Cake, apart from what Macdonald mentions above. What lends it all a sense of mystique is the air of whimsical creativity—almost akin to that of Emily Dickinson, or even Samuel Taylor Coleridge. But, it’s not just about the art—after all, you have to make sure that the creations are appealing to buyers, too. This is where India comes in. IWSR’s 2024 research note states that India is a key volume growth market over the next five years, expected to deliver over 10% of global volume growth by 2027. Adding to that is the advent of Indian single-malt whiskies— showing that as a consumer demographic, this vast market is open to experimenting. “Non-traditional whiskey origins including India may lack the heritage of Scotland… but make up for this with a freedom to innovate. This is thanks to a lack of regulatory restrictions, and less weight of tradition—engaging high-end consumers who are eager to experiment and pay a premium for what they perceive as ‘the next big thing’,” the research note adds. True to this, brands such as Amrut, Godawan, Indri, Paul John and Rampur have proved that the market is ripe for established names to appeal to single-malt consumers. This, potentially, leaves Glenmorangie’s Barrel Select and A Tale of ranges to be bestsellers in India’s whiskey-favouring alco-bev market. Could, then, there be a crafted creation that is tailored to India? Unfortunately, Macdonald doesn’t indulge us further at this point. “We’re constantly experimenting and dreaming up delicious new creations—so, whilst there are no immediate plans for the next edition, anything can happen at Glenmorangie!,” she says. 28|LUXEBOOK |MAY 2024 MAY 2024 |LUXEBOOK|29
Whisky, the golden elixir cherished by connoisseurs worldwide, is not just a drink; it’s a narrative of craftsmanship, tradition, and patience. In the world of distilled spirits, few beverages possess the same allure, complexity, and heritage as whisky. Crafted through a meticulous process that marries tradition with innovation, whisky production is an art form that has captivated connoisseurs for centuries. But what is whisky really made of? There are three main components, grain, water, and yeast, but terroir, tradition, and time are also important elements. Simply put, whisky is a spirit distilled from a fermented grain mash, and the mash depends on what type of whisky is being produced. “The foundation of an exceptional ultra-premium blended whisky lies in the selection of the finest raw materials. This includes the use of the finest Scotch malts and premium Indian grain spirits, each possessing its own unique flavor profile and character,” said Mr. Paras Maan, Chief Operating Officer, ADS Group. “The heart of your ultra-premium blended masterpiece begins with the choice of your base whiskies. Whether you’re drawn to the robust character of a Scotch malt or the smooth elegance of an Indian grain spirit, carefully select the finest spirits that resonate with your personal preferences,” he further adds. For instance, Bourbon is made from at least 51% corn, American rye whiskey 51% rye, single malt scotch is100% malted barley and Irish single pot still must be at least 30% malted and 30% unmalted barley and up to 5% other grains. Moving to the next step whisky is usually aged in barrels but for how long? Another factor that is dependent on the style of whisky. A journey through Whisky Making BY ARUSHI SAKHUJA A journey through the stages that transform raw ingredients into the cherished spirit we savour. 30|LUXEBOOK |MAY 2024 MAY 2024 |LUXEBOOK|31 ARTISANAL ALCHEMY
Whiskey is aged in barrels, but the type and length of time depends upon the style –– bourbon, for example, can be matured in new charred oak barrels for as little as a day (the legal language refers to containers, but bourbon is virtually always aged in barrels). Scotch Irish whiskey, and Canadian whisky, on the other hand, have a three-year minimum age requirement and are usually matured in used barrels (mostly bourbon), along with a variety of other cask types. The process of making whisky is a labor of love that demands unwavering dedication, skill, and patience. So, what is the process? The steps involved in making whiskey begin with preparing the mash. The grains are milled and turned into a type of flour, they are then combined with hot water and cooked in a mash tun. The mash is then transferred to a fermentation tank and yeast is added to convert the sugar into alcohol creating a wash. After the base alcohol is made, the next, and most crucial, step to making spirits is distillation. Distillation is the transformative stage where the wash is heated in copper pot stills or column stills to separate alcohol from the wash. And finally, the most influential stage in whisky production, maturation is where the spirit comes of age. The distilled whisky is transferred to oak barrels, where it undergoes years of maturation, absorbing flavors from the wood and developing its distinctive character. After years of patient maturation, the whisky is finally ready for bottling. Breaking down the process Malting Whisky is made by extracting sugars from raw grains. It all begins with barley, the heart and soul of whisky. Malting marks the inception, where barley undergoes the first transformation. Steeped in water to trigger germination, the barley comes alive, awakening enzymes that break down starch into fermentable sugars. This process is crucial, laying the foundation for the whisky’s character. The barley grain initially contains mainly starch and in order to release the sugar, the starch must be broken down into sugar by fermentation. Mashing Once malted, the barley journey continues into the mash tun. The malt is ground into flour, the in a grain mill and mixed with hot water in a mash tun, forming a sugary solution. When the malt and water is combined it is called the mash and it will be placed into a large vessel and stirred for several hours. During this time the sugars dissolve and they are drawn to the bottom of the mash and extracted. The resulting liquid is called wort. The purity of the water, the temperature, and the duration of mashing are meticulously controlled, shaping the flavor profile to come. 32|LUXEBOOK |MAY 2024 MAY 2024 |LUXEBOOK|33
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