Luxebook November 2022

Ikai Asai products — that are not available in stores — before purchasing the product. Sprawling spaces Some luxury brands in the design and décor space like the Dash Square flagship store in Bengaluru, Beyond Designs experience centre in New Delhi and Dialogues by Nirmal’s are changing the way people experience home décor retail. Dash Sqaure’s flagship store on the New Airport Road, Bengaluru is home to the biggest experience center of the brand in India. The store spans over 30,000 square feet with multiple brands under one roof. Dash Bespoke 3.0. changed the furniture buying experience where “customized furniture met home décor met interior design,” according to the store’s founder. The new store experience allows the consumer a chance to tailor-make furniture to suit their home’s requirements. Each brand is staged in different ways across the huge store, which looks like multiple luxury apartments lined up in orderm and one can truly experience the product’s look and feel, before deciding upon the aesthetic. Bringing the concept of a home store and bistro into one is the Beyond Designs 8,000 square-feet bright space nestled on MG Road in New Delhi. The store is a walk-through concept displaying a formal living room, dining room, bar lounge, bedroom and bathrooms along with an exclusive area dedicated to accessory shopping, and a beautiful 52-seater cafe with a private dining area. If you desire a quick meal while on-the-go, the bistro is the perfect place to stop. Beyond Designs Home and Bistro is the brainchild of Founder and Restaurateur Neha Gupta. It brings together her design’s aesthetics with her passion for food. Exploring her passion for food, Gupta decided to expand the scope of Beyond Designs with a new vertical - The Bistro which is housed in their flagship store. “As a designer, I take interest in all artistic areas, be it food, fashion or hosting events. Everything revolves around good taste and an eye for detail. For me, the culinary space is another such area. So, it didn’t seem like much of a diverse idea. The inspiration came from all the concept stores I visited while travelling abroad that offered beautiful shopping-and-dining experiences. I wanted to recreate that experience for our patrons here in Delhi,” she said. Upon stepping into the space, you will be greeted with grand chandeliers, gorgeous white marble topped tables, chic cane chairs that redefine vintage, and classic Dash Square Bengaluru store JJ Valaya Aerocity. Shot by Ashish Sahi sofas upholstered in floral fabric, antique-inspired accessories and charming classic-contemporary décor brimming with a warm and romantic vibe that take you straight to the Parisian streets. The display experiments with shapes, forms, and surfaces to bring to life varied influences: art deco, graphic futurism, lyrical decadence. Yet another store that promises an experiential journey is in the Delhi Design District on MG Road — Dialogues byNirmal’s.Spanning over an area of 6,500 sqft, the experience centre showcases exclusive collections of interior fabrics, wall coverings, artefacts, and bed linen, curated from across the world, that customers can, touch, feel and experience before purchasing. The store design was ideated on the lines of international home décor brand Maison & Objet to offer an international experience in the capital city Speaking on the ideology behind the store, Sachin Chauhan - Director, Dialogues by Nirmals shared, “When you think about a furnishings store, almost immediately a stack of catalogues, plenty of hangers and fabric rolls come to your mind, we wanted to change that. Our idea was to offer something different to the country.” He further said, “we wanted to have a space that doesn’t create any hindrance to the creative thought process of our guests. We have created 7 Different spaces within our store that any guest can interact with and can take inspiration from. All these sections are designed in a way to look like a part of a modern home. Apart from these spaces, we also have a hall that houses all the samples, it is right in the centre in order to serve all our guests but does not take away from the aesthetics of the store but simply adds to it.” The store design takes care to accommodate multiple languages or dialogues in home interiors and such individually tailored solutions are possible only when there is an exchange of ideas between the Dialogues’ team and clients. Hence the brand hosts at their experience centre a series of wonderful dialogues between the creativity of the clients and their offerings that result in stories that are worth conversations. Located in the village of Jaunapur in New Delhi, Serendipity is a haven for those who love to travel. A unique Travel inspired Concept Store, set in a beautifully restored Haveli by Kuldeep Kaur, the creative mind behind this Lifestyle Store with a Rooftop Café, it boasts gorgeous views of the historic Mehrauli area. Founder and Designer Kuldeep Kaur has parlayed her flair for Interior Design and Travel into a beautifully curated JJ Valaya Aerocity. Shot by Ashish Sahi N O V E MB E R 2 0 2 2 |L U X E B O O K| 13 12|L U X E B O O K|N O V E MB E R 2 0 2 2