LuxeBook September -2021

Need for Home Décor Nair had always planned to grow the brand in ways that were meaningful to her. Coming from a hospitality background and seeing people become more house- proud during the pandemic, launching the Dandelion Home collection seemed inevitable. Arora ascribes the home décor trend to people spending the lockdown cooped up in their big holiday homes, farmhouses, and beach houses. “There is a need to decorate and reinvent the place where one is spending their maximum time,” says Arora. She also believes the work from home culture is here to stay, considering that many have now already converted a corner of their home into an office space. “The sentiment during the pandemic has been rather similar for all creative people who were bound indoors. Hence, it doesn’t come as a surprise to see many luxury brands expanding into home and interior offerings as an integral part of their product umbrella,” says Shivan. The duo consider this as a fruitful opportunity for luxury houses and designers to expand their portfolio. Not only has it facilitated Indian brands to exercise their influence on offerings that are beyond traditional means of fashion, but has also helped tap into the entry price- point market through more commercial offerings for homes. In a way, brands are attracting a more diverse demographic. The Future Designers would like to expand their vision, work with artists having similar sensibilities, and even get experimental. Tribe Home, on the other hand, is hoping to go ahead with their pre-pandemic plan of expanding their physical stores to house the collection. Shivan & Narresh have only recently started designing ‘The Bohemian House’ this May. It personifies quiet elegance with beautiful arches, glistening greens, gilded mirrors and a walk-through bar. In the coming months, the duo will launch a range of luxury lifestyle accessories that tell a personal story through home décor. A range of eclectic rugs and decorative cushions are also part of the upcoming collection. “Fashion designers who turn to home bring a lot to the table – more than anything their fabulous aesthetic,” signs off Nair. when it comes to proportion, size and scale. They argued that while couture is more intricate and meticulous; in the case of homes, understanding how large the print will be for wallpapers becomes paramount. Designers have to factor in the kind of fabric needed for rugs or how user-friendly table linen will be for the indoors and outdoors, and so, the technical quotient in the entire design needs to go up in such a case. reservations on whether people would actually buy home decor items from a jewellery brand, but to our absolute delight, our home décor items are selling quite well,” says Arora. In a previous interview with LuxeBook , Shivan & Narresh had discussed the shift from couture to home décor. The duo had said that the process shifts from finding creative inspiration to finding the right balance Samyukta Nair, Food & Fashion Entrepreneur Dandelion Living Flamingo Ceramic Coupe Half Plate Dandelion Living 12| L U X E B O O K | S E P T E MB E R 2 0 2 1 S E P T E MB E R 2 0 2 1 | L U X E B O O K | 13