LuxeBook September -2021

Bedlam BEDLAM was founded by Tanya P. out of her deep love for design. Tanya had realised that most lifestyle stores in India focused on heavy prints and bright colours, without relaying any information about the thread count and product material among other considerations. And so, she decided to move away from the typical ethnic and kitschy design trends — resulting in the launch of BEDLAM in December 2019, which is solely an online company. Additionally,it also caters to international markets in the US and UK. Some of their most popular collections include their latest monogram collection and pure linen. The monogram collection is woven from high-quality long-staple cotton with 1000 thread count. The bedding set has a beautiful sateen finish, while the pillows have elegant satin borders that epitomise luxury. The linen collection is made of 100 per cent European Flax, sourced from Belgium and France, and then woven in India. Bedlam also launched PURE, an Antiviral bedding collection treated with HeiQ Viroblock textile technology, that has been tested as being effective in granting protection against SARS-CoV-2 (the virus responsible for COVID-19). BEDLAM has thus paved the way when it comes to bedding options that are of an international standard and aesthetic. Bedlam also plans to launch an accessory section to complement their existing products as well as baby bedding options that will be certified organic and true to their current design scheme. Boutique Living Boutique Living is a premium lifestyle brand built under the exemplary leadership of Mohit Jain, Executive Vice Chairman of Indo Count Industries Limited. Their collection of refined quality bedding promises comfort and ease to their customers. Boutique Living has revolutionized the industry with its collections that have the ability to tell a story. Their unique “Innovations First” approach promises premium quality bedding made from organic cotton. Some of their best collections include the Metamorph Collection with four different bedding styles, Her Highness Collection with premium high thread count, The Untamed Collection with anti-viral and anti-bacterial properties and the Habitat Collection, made using 100 per cent organic cotton. Their latest collection—Topaz is designed to detox your mind, so that you wake up feeling balanced and rejuvenated from a good night’s rest.A range of ombres distinctly designed for urban homes, the collection comes 100% cotton textured herringbone fabric with a thread count of 300, making it voluminous and comfortable. The range is available in refreshing tones like aqua, coral, beige, grey and blue. D’Décor D’Décor is a ‘globally local’ brand that is among the world’s largest maker of soft furnishing fabrics. Founded in 1999, the brand has an extensive range of co-ordinated bed linen collections. For consumers with a refined aesthetic palette, they are also offering premium embroidered bedding collections in contemporary and ethnic themes. Someoftheirmostpopularluxurybedding collections include Luxury Comforters which feature a range of carefully quilted intricate patterns with antibacterial finish, Trousseau II which is a collection of bed sheets, pillow covers, duvet covers and sham covers, and Lifestyle Bedding Set which is made of 100% cotton percale for a crisp feel. Their latest collection, ‘Decorative Bedspread’, features 16 exclusive designs, across a decorative bedspread, two shams and two quilted pillow covers with an antibacterial finish that provide built-in freshness, protection and reduction of the growth of unwanted bacteria to help the fabric last longer. The theme of this collection was to offer a product specially curated to highlight the exquisite floral and classical design language that translates to the to bedspreads making Their latest collection— Topaz is designed to detox your mind, so that you wake up feeling balanced and rejuvenated from a good night’s rest Topaz by Boutique-Living Cocooned in Luxury, Eris Home Inset: Sanjana Lunia Founder and Creative Head of Eris Home Cocooned in Luxury, Eris Home Mr. Rajiv Merchat, President, Retail, Indocount Industry LTD. Tanya P, Founder, BEDLAM 58| L U X E B O O K | S E P T E MB E R 2 0 2 1 S E P T E MB E R 2 0 2 1 | L U X E B O O K | 59