Luxebook September 2023

BY SHIBANI BAWA The Läderach history goes back to 1970, when Rudolf Läderach Jr. created an innovative method of making chocolate truffle shells that could be sold to hotels and other chocolatiers who then finished the products with their own filling to sell them under their own brand name.The decades-long family business has come a long way since early days and carved a niche for itself amongst the highest echelons of fine confections. Today, these luscious chocolates, truffles, pralines and tablets that are hand-crafted and made exclusively in Switzerland are shipped to various countries across the globe. After making a mark in the USA, Canada, UK, China, the Middle East and Singapore, Läderach has made a foray into India in partnership with DS Foods Ltd, a part of one of India’s leading FMCG conglomerates, Dharampal Satyapal Group (DS Group). The hype around the much-loved Swiss chocolate brand was palpable even before the official launch at New Delhi’s glitzy DLF Emporio. Social media was abuzz with many luxury influencers narrating stories about enjoying these gourmet chocolates during memorable holidays in Switzerland, or their loved ones carrying back these delicious treats for them from the beautiful alpine country. It is this love and appreciation for Läderach that prompted the family to venture into the Indian market. The signature offerings of the brand are the large handcrafted slabs of Frischschoggi or fresh chocolate. So, it was only appropriate for the talented confectioner and member of the Läderach family responsible for innovation and production, Elias Läderach, to conduct a masterclass during the launch in Delhi where guests could make customized slabs of Läderach with their favourite mix of ingredients. We caught up with Elias Läderach, winner of World Chocolate Masters 2018, the world’s largest competition dedicated to creativity with chocolate, on all things chocolate as well as their plans for the Indian market. Following are some excerpts from our conversation. Indians love Läderach! What makes Läderach so special? If we talk specifically about our chocolate, what makes us stand out is the freshness. Many people associate freshness with fruits, vegetables and salads, but not necessarily with chocolate. Fresh chocolate is much richer in flavour and quality than a chocolate that is several months or a year old. And freshness is really the secret behind our quality because we are one of the few After a successful unveiling of the Swiss craft chocolate brand, Läderach’s first store in New Delhi’s swanky DLF Emporio, LuxeBook caught up for an exclusive tete-e-tete with the scion of this chocolatier family, Elias Läderach, on their plans for the India market. Luscious indulgence: Läderach launches in India 18|LUXEBOOK|SEPTEMBER 2023 SEPTEMBER 2023 |LUXEBOOK|19 CHOCOLATE & MORE