Founder & CEO, Blisswater Industries Private Limited A driven entrepreneur, Varna Bhat founded Blisswater Industries in 2019. Initially, Bhat worked in the Indian Civil Services. However, after working for two years, Bhat realized that bureaucracy was not her calling. And so, she decided to turn toward marketing, and founded Blisswater Industries. This was her third entrepreneurial venture. Prior to Blisswater Industries, Bhat founded two companies – one in the space of developing ecofriendly packaging solutions for brands and the other in the space of experiential marketing. Through these ventures, Bhat gained an in-depth experience of brand building, which helped give her brand a distinct identity. Fascinated by the alco-bev industry, Bhat always wanted to start her own venture in the field. She knew well enough that it had been a traditionally male-dominated field. However, that didn’t stop her. Blisswater Industries launched its flagship product Rahasya in 2020. Blisswater’s second product Yaksha – a benevolent blend of the indigenous Soma plant infused in whisky, was released a few months ago. “An amalgamation of nature and culture, and nature within culture can bring some absolutely fabulous inspirations.” Varna Bhat Partner, Cobbler & Crew, Pune An avid reader, a professional deep-sea diver, and someone with a taste for finer things in life, Vijeta is a serial entrepreneur, “Freedom is thebiggest luxury to me. That could mean the freedom of making my own choices, the freedom of having control over my own time, and just the utter freedom of doing what I love!”She started her career as an investment banker but soon got pulled into the e-commerce space, creating her own fresh meat e-delivery platform, Easymeat, which she ran successfully for three years. A self-taught marketer who started working with other brands, the likes of Marriott and Accor to more than 50 boutique restaurants, she has been helping brands with brand positioning, market strategy, and overall growth and marketing. Vijeta also runs a successful UX design agency, working with corporates and non-profits from US and Canada. With the success of Elephant and Co. and the massive learning curve in the past decade, she finally decided it was time for her to start a bar of her own. Cobbler & Crew has been in the making in her mind for “The top 50 list is a great way to showcase someof the amazing things Indianwomen are doing!” Vijeta Singh more than four years. Travel is very dear to her, “My greatest inspiration, my best ideas, andsome of my best experiencescome from travel. “ 58 | | 59
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