Luxebook Top100

LUXURY SERVICES Aaliya Amrin and Danisha Kohli Co-Founder, By the Gram Co-Founder, By the Gram A aliya Amrin and Danisha Kohli are two of the three founders of By The Gram, a one-stop creative destination for content, digital and otherwise. As a Lead Content Strategist, Aaliya always had a penchant for colliding creativity and technology. With over 10 years of experience in the content creation industry, Amrin’s talent has been instrumental in attracting some of the most sought after brands for BTG. Kohli on the other hand, brings creativity to the table. Her quirky ideas, creative solutions and out of the box thinking makes her the ‘Right Brain’ of BTG. In the four years of BTG, Danisha has delivered some of the most unique, creative concepts and design solutions for the likes of TATA Cliq Luxury, Bira, Bumble, Netflix and more. In a short span, By the Gram has become the foremost partner of choice for content, production and digital mandates for companies like Dharma Productions, Netflix, Amazon Prime Video, Nykaa, Bumble, Lakme Fashion Week and more. “A bow can only be shot by pulling it backwards’ which means whenever life throws difficulties your way, it’s only trying to launch you into something greater!” — Danisha | 101