Luxebook Top100

Name Here Director Ananda in the Himalayas Devita Sa af Founder, Chairman and CEO, VU Tec nologies D evita Saraf is the Chairman and CEO of Vu Technologies – the largest Indian-owned TV brand in the world. Driven by her desire to be as well-respected and powerful as the men in the family, Saraf founded the company at the age of 24, and has launched more than 35 products over a 15-year period in the television industry. Vu has sold over 3 million TVs till date, and is among the leading high-end television brands with a revenue of ` 1,000 crore ($130 Million). Saraf has led the 4K revolution with the Vu Iconium TV that was the first to bring Netflix to India and the Vu Android TV which was the first partnership with Google. Devita Saraf received the title of ‘India’s Model CEO’ by Forbes for being the face of her business. Realizing the power of strong visuals in a digital world, she brought the world of fashion into her business and industry and redefined power dressing for women with a younger, feminine aesthetic, breaking away from a masculine ‘power woman’ stereotype. With collaborations for luxury brands such Dior, Burberry, Louis Vuitton, Zoya, Jaipur Gems and more, she has “I don’t think you need to become a man to show you have power. I have been taken seriously as a leader and entrepreneur in a male-dominated industry while being unapologetically feminine.” inspired the confidence in women to express who they are in the business world. Devita has natural talent for design and she also designs jewellery. In 2020, she launched the world’s first perfume for businesswomen – Dynamite by Devita Saraf. Neeraj Bahl MD and CEO, BSH Home Appliances A t BSH, the umbrella company behind Bosch, Siemens and Gaggenau — Bahl has showcased the company’s commitment to the country, with the expansion of their production facility outside Chennai. Having seen the company’s premium products grow by 50 percent since his appointment, it’s fair to say that Bahl is bringing his growth skills, honed at companies like Panasonic, Samsung and LG Electronics earlier. Known to start his day with at least three newspapers and a kadak chai, Bahl brings the same passion to his work. Asked if he would do anything differently, Bahl says, “I wish I started cooking much earlier in life. The joy of flipping your chicken on the teppanyaki is unlike anything else.” Whether he’s cooking up a storm with the family and relaxing with a glass of single malt or bringing his marketing prowess to grow the business, Bahl is focussed in all aspects of work. “I am believer and follower of focused working and of work-life balance. A 9-5 life enables that.” 96 | | 97