Known for bringing its A-game to the world of sports and fashion, FILA, the Italian brand recently validated its demand in the fashion sphere. With many fashion weeks taking place across countries since the past month, FILA joined the designer wagon at Milan Fashion Week to present its newest collection to the audience and the loyals of the brand’s athleisure finesse. FILA titled its Spring/Summer 2020 line as See Now Buy Now, currently available to purchase worldwide after its successful showcase in Milan.
This time the collection was not a usual line up of sporty clothing, but a smart play of athletic, fashionable and trendsetting outfits. Made for the consumers of today with an active lifestyle, S/S 2020 is a mix of am to pm for men and women, featuring jackets, windbreakers, hoodies and sweatshirts along with fancy black dresses, skirts and classy blazers.
Internationally appealing style with utmost comfort is the baseline for FILA in its latest attempt to create a ramp-worthy collection in sync with offering a complete, head-to-toe look for the buyers. Hence, accessories and footwear add to the list, aplenty with unisex options from multifunctional bags, waist packs to hats and sturdy sneakers to chic stilettoes.
The presentation at Milan fashion week depicted a variety of elements, water, wind and sand to narrate a story of FILA’s past fashion archives. Channelling its DNA palette, red, white and navy meet sand, cobalt, yellow and silver hues, while technical fabrics like neoprene and laminated nylon combine with chiffon, jersey and twill to lend the brand a refreshed statement.
The dynamic jackets tailored with pockets, zippers and technical fabric especially, reminded the audience the world record holder known for his solo sailing expedition across the Atlantic, Soldini’s yellow jacket. Laden with geometrical outlines, metallic sheen, water-based prints and FILA’s monogram, the entire range celebrates the concept of functionality and expressions of style.