Courtesy: Immersive Van Gogh

Pooja Patel

Toronto is all set to witness a multimedia art exhibition on Vincent Van Gogh as a drive-in experience. Called ‘Immersive Van Gogh’, this digital art experience will feature life-size paintings by the Dutch painter.

 

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The organisers are calling it ‘Gogh by Car’ and will be open from June 18 to June 28. It will exhibit the master painter’s 400 artworks, like the Mangeurs de pommes de terre (The Potato Eaters, 1885), the Nuit étoilée (Starry Night, 1889), Les Tournesols (Sunflowers, 1888) and La Chambre à coucher (The Bedroom, 1889), which will be displayed at the Toronto Star Building on 1 Yonge Street. The viewers will be able to experience the art exhibition while sitting inside their cars.

 

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The sound and light installation will bring Gogh’s works to life on the walls and the floor of the 6,00,000-cubic-feet venue. The music for the exhibit is composed by Italian composer Luca Longobardi, which can be heard on the car’s radio system.

“The idea is: The cars will come in, they will turn off their lights, they will turn off the engine, and we will start the show,” said Svetlana
Dvoretsky, Co-Producer, Lighthouse Immersive in an interview to pri.org. He further added in the interview, “You’re seeing things all around you, all the time. It’s actually very fast-paced.”

 

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Dvoretsky was quoted on the exhibition’s website, “We are optimistic that cultural venues and destinations will soon be able to open to larger gatherings; and we are taking every measure to ensure that our patrons will be able to fully engross themselves in the incredible scale and visual impact of the art, film and sound experience—without worrying about social distancing.”

 

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The exhibition was originally slated for July 1 and ‘on-foot’ but due to the pandemic, the organisers had to work around the health guidelines by the Canadian government.
Read: #quarantinekitchen: These Focaccia bread art pieces will amaze you

 

 

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