Pooja Patel

Ishu Datwani, Founder of the celebrated jewellery brand Anmol Jewellers, has been making the most of his time in the lockdown to unwind, practise yoga and meditate. Jeweller to some of the top Bollywood celebrities, Datwani is also using this time to prep for the new economic scenario, post the lockdown.

Here, he talks to LuxeBook about the jewellery business in India and his daily routine in the quarantine.

What is your daily lockdown routine like?
My lockdown routine includes meditation in the morning, followed by an hour of yoga. Post that, I spend some time watching motivational videos or go live on Instagram to interact with our friends and followers. I have also been spending some time working on strategies to adapt to the new normal that we will enter post the lockdown.
Are you listening to any podcasts?
Currently, I am not listening to any podcast, but I  like listening to Vedic chants while doing yoga. Post lunch, I like to listen to some soulful Hindi music and songs by Rahat Fateh Ali Khan.
What are you watching on Netflix these days?
I am watching The Blacklist on Netflix.

Which jewellery pages on Instagram do you follow for inspiration?
I follow Graff on Instagram for inspiration.

 

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Read: Indian jewellery: “Chase demand, create it, don’t wait for it,” says CaratLane’s Mithun Sacheti
What’s your plan for the near future?
We have our ear to the ground. Going forward, we will be working on some interesting digital launches, once things open up.

Once the lockdown is lifted, where would you like to go?
I would like to go for a 10-day Vipassana course once it’s safe to travel.
What are you reading these days?
An Autobiography of a Yogi by Paramahansa Yogananda has been spiritually uplifting and I would recommend the book to everyone.
Read: Elusive jewellery designer Viren Bhagat discusses art, artisans and his muse
How do you think luxury consumption in India and the world will change?
It will take probably a year for the virus to play out its entire tenure. There will be a new normal post-COVID-19 and people will gradually adapt to it and learn new hygiene and travel etiquettes. International travel might take a while to open up. There is a possibility that people will have a limited disposable income and some of it could be directed to jewellery. As wedding sizes will shrink, I feel the budget will be directed to real jewellery as it’s an asset and a saving and not an expense. There would be more emphasis on relationships and bonding, meeting smaller groups of friends and appreciating life a little more. We, humans, are social beings, so eventually, things will start getting back to normal.

 

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Read: How jewellery designer Shachee Shah reinvented old techniques to make them popular

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