Louis Vuitton’s latest campaign for the modern ‘New Classics’ stars 3 acclaimed actresses, Emma Stone, Alicia Vikander and Léa Seydoux, each carrying bags that reflect their personalities. The trio also featured in LV’s dazzling ‘New Classics’ collection in 2019.

These 3 powerful ambassadors were chosen by Louis Vuitton to showcase the New Classic Bag collection of leather goods that have become modern fashion icons. This campaign is a reminder of a consumer’s relationship with a hand bag.
The Capucines
Source: Louis Vuitton
Source: Louis Vuitton
The elegant Emma Stone embodies the multifaceted sophistication of the Capucines bag. The minimalist, classic black bag features a bright red LV logo lock along with removable leather straps. So, you can carry it strap-less as well.
Check out the entire range of elegant Capucines here.
Read: Fashion designer Rahul Mishra’s ‘Butterfly People’ collection is an ode to craftsmen
The Twist
Source: Louis Vuitton
Source: Louis Vuitton
While some girls are sugar, Alicia is spice and ice. Bold and striking, she epitomizes the fashion-forward attitude of this Twist MM bag. The bag has been given a bold and colourful makeover for Summer 2020. It is crafted in deep-dyed Epi leather and comes with a coloured plexiglass top handle. a bright-coloured nametag and a charm. The classic LV Twist lock is the highlight of the bag.
See the entire range of the Twist collection here.
Read: Super excited! Louis Vuitton launches LV², an eclectic Pre-Fall 2020 collection
The Dauphine
Source: Louis Vuitton
Source: Louis Vuitton
Undeniably stylish, Léa Seydoux complements the timeless appeal of the Dauphine MM bag with has LV motifs dating back 1896. This Louis Vuitton classic is the latest it-bag by Nicolas Ghesquière. Its combination of Monogram and Monogram Reverse canvas along with new features like a chain strap and magnetised lock perfectly depicts LV’s flair for mixing heritage and modern.
Check out the full range of the Dauphine collection at Louis Vuitton.
Craig McDean photographed the campaign and stylist Marie-Amélie Sauvé styled the shoot.

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