Each time actress and television host Malaika Arora walks the ramp, she sets it on fire. For as long as we remember she has been a diva that looks ‘Oh so perfect!’ Always. Whether in a gym, at the airport, for fashion shows or just hanging with friends. Her style and aesthetics have been lauded time and again and this time she put in some of her oomph in creating an installation for Chivas Alchemy.
How do you select the brands you associate with?
I go by the suggestions, which are filtered, weighed in and then proposed to me by my management agency. We have worked together for years now, and they know that I select brands basis how they appeal to me. It’s very important to me that the brands stand true to their promise.
Tell us about your installation for this year’s Chivas Alchemy, themed sixth sense?
Everybody has a sixth sense. I chose fantasy because that is the most basic and carnal sixth sense that every person has, and I think we have beautifully woven it with the Chivas 18 thought process. I chose fantasy because it is one’s deepest darkest thoughts that one wants to play out. Some of it can be a reality, some of it can be a dream, and some of it can be beyond reality. It’s pretty amazing. The whole concept of fantasy really excites me. My installation at the Chivas 18 alchemy is about what it would be like to be in a Chivas 18 bottle, what it would feel, taste, smell like, and that’s what I have tried to create in my installation. It gives you a very fantastic kaleidoscopic view of fantasy.
Why did you launch Diva Yoga and how does it feel to have your own brand?
Launching a yoga studio Diva Yoga came very naturally to me. I have always been into fitness and have been practicing yoga for a very long time now. Exceed Entertainment, my talent management company, had formulated a model for me, which befits my personality and interest. It’s also an exciting business model. This is not my first time as an entrepreneur. I have been associated with Label Life as well for a while, and I am loving every bit of being an entrepreneur. It’s what I am focusing on right now
How do you define luxury?
Luxury can mean different things to different people. For some, luxury is time. For others, it’s a way to pamper yourself, which every woman deserves in some or the other way. Be it indulging yourself in luxurious brands, luxe holiday destinations, taking a break from hectic life. Spending some time with your family is also a luxury.
How do you think you and the Bollywood industry at large have influenced India’s style quotient and luxury consumption over the years?
Bollywood industry definitely plays a huge role in influencing style quotient and luxury consumption in our country. Luxury brands consumed by Bollywood celebrity become aspirational for fans. Also, the vast influx of various luxury brands in India has made it easier to get access to these brands.
How would you describe your personal style?
I would describe it as effortless and comfortable. If your fashion is forced and you look uncomfortable, it’ll never look stylish.
Who is your favourite designer?
Which is your favourite cuisine?
Your favourite holiday destination
Maldives, Los Angeles and Goa
Your most prized possession?
My yoga studio Diva Yoga
What is a day in your life like?
When I am working, my days are very hectic. On other days it’s more relaxed but either way, it starts with yoga.
What is your fitness mantra?
Eat whatever you like but in moderation. Always listen to your body and practice yoga.