Maserati launched its much-awaited sports car MC20 at a breathtaking event in the Italian town of Modena Circuit, “MMXX: Time to be Audacious”. This show celebrated the beginning of a new phase; Maserati’s return to racing.
“We’re proud to inaugurate our new Era but even prouder of the mood you can feel in the air at the Modena Circuit this evening. For our Brand, this is a time to build: the time to be forward-looking and construct our future. We are laying the foundation stone of our tomorrow and we are doing it together, guided by our passion, unique in our design and innovative by nature” said Davide Grasso, Maserati CEO.
Originally hosted in English, the show was made available in 4 languages; Italian, Spanish, Korean and Japanese, online. It consisted of anamorphic images, augmented reality and live performances. It was conceived and produced by FeelRouge Worldwide Shows. Two simultaneous mirror events took place at Manhattan’s Classic Car Club, New York, and a real Drive-in Theatre in Tokyo.
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The MC20 is a super sports car, combining performance, sportiness and luxury. MC stands for Maserati Corse, while 20 marks 2020 as the year of change. It is packed with the new twin-turbo V6 engine named Nettuno, which was developed by Maserati’s in-house team. Moreover, the car has a 630 horsepower V6 with a torque of 730 Nm. The car can accelerate from 0-100 km/h in under 2.9 seconds, delivering a top speed over 325 km an hour. It weighs 1,500 kg and has a power output of 630 hp, making the weight/power ratio only 2.33 kg/hp.
The car was designed in Modena and will be built at the Viale Ciro Menotti plant. Its design was produced in about 24 months by a team of Maserati Innovation Lab engineers, technical specialists from the Maserati Engine Lab and designers from the Maserati Style Centre. The car is equipped with the brand’s Virtual Vehicle Dynamics Development system, based on a complex mathematical model called Virtual Car.
The car’s design borrows from the brand’s genetics and historic identity. The highly functional butterfly doors improve the car’s ergonomics and enable optimal access. Coupé and convertible versions can be enabled for full electric power.
The cabin’s design is driver-oriented. The car has two 10-inch screens, one for the cockpit and the other for the Maserati Touch Control Plus (MTC Plus MIA). While the carbon fibre-clad central console is equipped with a wireless smartphone charger, the driving mode selector (GT, Wet, Sport, Corsa and ESC Off), two speed selection buttons, the power window controls, the Multimedia System controls and a handy storage compartment located underneath the armrest.
Rest of the controls are on the steering wheel like the ignition button on the left and the launch control on the right. And then there is the Maserati Connect program offering connected navigation, Alexa and Wifi Hotspot. You can access it via the Maserati Connect smartphone or smartwatch app.
Maserati has developed six new colours exclusively for MC20; Bianco Audace, Giallo Genio, Rosso Vincente, Blu Infinito, Nero Enigma and Grigio Mistero. The interiors feature laser-generated textural effects and Alcantara leather seats. Also, there is an infotainment system with a tablet-like screen and an audio system crafted in collaboration with Italian audio equipment manufacturer Sonus Faber.
Maserati has started accepting orders for MC20 and the production launch is scheduled for the end of 2020.