One of the leading car manufacturers in the world, Mercedes-Benz recently announced its venture into the all-electric automobile ecosystem with its technology brand EQ. The first model under this sub-brand, EQC will launch in April 2020. EQ is dubbed to as Mercedes’ first dedicated luxury electro-mobility line.

The launch of Mercedes-Benz EQ was hosted at Chakan manufacturing facility in Pune, in the presence of Martin Schwenk, CEO and MD, Mercedes-Benz India, alongside Santosh Iyer, VP, Sales & Marketing, Mercedes-Benz India. EQC Edition 1886 available exclusively in metallic high-tech silver was unveiled during the announcement. Designed to reflect a smooth finish and high-gloss exteriors, the interiors set an even finer example of luxury. The revamped seats display upholstery in ARTICO man-made leather, with lettering of ‘EQC Edition 1886’ embossed on the seat backrests.

For safe driving assistance experience, Mercedes-Benz has installed the Burmester® surround sound system. Add to this, a water-cooled onboard charger (OBC), the EQC Edition 1886 can be charged at public charging stations and at home with alternating current (AC). Using the Mercedes-Benz wall box and DC charging will considerably fasten the charge speed to three times as compared to domestic sockets.

L-R -Martin Schwenk and Santosh Iyer

At the launch event, Schwenk said, “As inventors of the automobile and pioneers of luxury mobility in India, we are launching the brand ‘EQ’ to establish luxury electric motoring in India. EQ is a key pillar of our ‘Sustainable Luxury’ objective and is the first luxury electric brand in India.”

He added, “We felt the time was right to introduce the brand in India and our first product is the EQC EV. We are confident that with EQ, we will see further expansion of our green car portfolio.”

The German car giant known for its smart design, innovation and technology, marked 25 years in the Indian automobile industry in 2019. Taking the conversation on technology further, Mercedes-Benz is focusing to build an environmentally conscious pack of premium cars that will pave the way for sustainable luxury in the country’s automotive segment.

Under its initiatives to maintain carbon neutrality, Mercedes-Benz plans to increase its solar energy consumption to 45 per cent from 20 per cent right now, by installing over 4000 solar panels by the end of this quarter. This will help MB India to reduce 2600 tons of CO2 per year.

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