Estée Lauder said, “Perfume is like a new dress, it makes you quite simply marvellous.” And we could not agree more.
So many exciting scents have been launched in the past few months. We cherry pick the best ones for you, which are must-try.
Versace, Dylan Blue Pour Femme
For its latest campaign, Versace roped in top models Gigi Hadid and Hailey Bieber as the face of Dylan Blue women and Dylan Turquois fragrances. These scents have notes of fresh blackcurrant and apple sorbet, combined with wild blooms. The base notes have patchouli coeur, styrax and white wood. Inspired by Greek culture and mythology, the blue and gold-tone bottle has an amphora-like structure. There’s also a 3D Medusa decor on the bottle and lid.
Gucci Bloom Eau de Parfum
The new Gucci Bloom campaign film features singer-songwriter Florence Welch, actress Jodie Turner and designer Susie Cave along with actress and director Anjelica Huston as the high priestess. It is the first-ever fragrance to be developed wholly under the creative vision of the brand’s Creative Director Alessandro Michele. It captures the scents of a garden filled with flowers. Notes of Tuberose and Jasmine fused with Rangoon Creeper from South India are packed in the bottle. The fragrance comes in a vintage powder pink lacquered bottle.
Mikimoto Eau de Parfum
Japanese luxury jeweller Mikimoto launched its first-ever fragrance in partnership with a multi-brand e-commerce platform, Scent Beauty. This gender-neutral perfume is inspired by the brand’s identity, which, in turn, borrows from the Japanese heritage, lush forests and majestic sea, a source of pearls which Mikimoto is renowned for. Top note combines the smell of cool sea breeze with fresh citrus notes. The middle note is a floral blend of Iris and Magnolia, inspired by pearls. The base notes include woody scents and softness of saffron. The minimalist bottle depicts Mikimoto’s identity. And hence, it features a lustrous pearl-like shine.
“Scents evoke an emotional reaction, parallel to the feeling of wearing a treasured piece of pearl jewellery – making this a natural next step for the brand. At Mikimoto, every piece of jewellery celebrates the beauty that exists in the smallest details, and Mikimoto Eau de Parfum embodies the brand’s spirit of excellence,” said Yasuhiko Hashimoto, Director and Executive Vice President, K. Mikimoto and Co., Ltd., and CEO, Mikimoto (America) Co., Ltd.
Chanel New Coco Mademoiselle L’Eau Privee
Chanel once again roped in actress Keira Knightley for their new Coco Mademoiselle L’Eau Privee fragrance’s film. The perfume was created by house perfumer Olivier Polge. It has scents of Jasmine, rose petals and soft musky notes. It is Chanel’s take on ‘a scent for the night’. It can also be used for making your hair smell good.
“With L’EAU PRIVÉE, I wanted to create a light and delicate version of COCO MADEMOISELLE, imagining a night fragrance like a soft and sensual veil.” Olivier Polge, Perfumer-Creator for the House of CHANEL.
Tom Ford Black Orchid Parfum
This perfume is Tom Ford’s fresh take on their hit fragrance, Black Orchid Eau de Parfum. It has warm floral scents with keynotes of black truffle, ylang-ylang, black orchid, black plum, rum absolute and patchouli. It is said to be the most potent version of the original perfume. The flashy all-gold bottle was inspired by a streamlined, modern interpretation of the 1920s and 1930s architecture.
“I have always been obsessed with finding the deepest black, black orchid. For me, it is really the perfect flower, Elegant. Luxurious. The only thing is, it didn’t exist…,” said Tom Ford.