Ruhi Gilder
Taste, touch, smell, sight, and sound, Dior engages all the senses in its latest documentary, titled ‘Nose’. Available for streaming on Amazon Prime and Apple TV, it released on the 22 of February, and focuses on the art of perfume making.
Directors Arthur de Kersauson and Clément Beauvais filmed François Demachy, Dior’s Perfumer-Creator for almost 2 years. The feature-length documentary details the process (not ingredients, mind you) of creating perfume for the French luxury house that offers some of the finest, luxurious scents in the world.
On a trip around the globe to locations in India, Sri Lanka, Calabria and Grasse, Demachy searches high and low for smells that excite. In the words of Dior’s chief perfumer since 2006, “To me, perfume is in its essence, a human journey.”
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