Photo credit: Priyanka Chopra Jonas / Instagram
Priyanka Chopra Jonas, actor, producer and writer, launched a vegan haircare line on February 4.

 

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Called Anomaly Haircare, the sustainable products’ bottles are made from 100 per cent recycled trash that’s diverted from landfills and ocean-bound plastic and the cans are made from infinitely recyclable aluminum.

It’s called Anomaly as ‘it something that deviates from what is standard, normal, or expected.’

“My hair is my crowning glory. When it feels soft and looks vibrant and healthy, I know I’m going to have a great day,” Priyanka Chopra was quoted on the brand’s website.

Former Miss World wrote on Instagram “I saw a gap in the market for affordable, clean, and sustainable haircare, especially at an affordable price point, and so for the past year and a half I’ve poured my heart into bringing this brand to life!”

The vegan haircare line offers Clarifying, Hydrating and Gentle Shampoo; Dry Shampoo; Deep conditioning Mask, Smoothing Conditioner, Shine Conditioner and Volume Conditioner.

These products are made without the use of the harmful parabens, mineral oils, Sodium Lauryl Sulfate and Sodium Laureth Sulfate.
“I created #Anomalyhaircare because you shouldn’t have to choose between what works and what’s good for you or the planet,” said her Instagram post.
The brand has been launched in the US and the products are currently available there in Target departmental stores.
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