At the launch of Bvlgari’s new collection, Serpenti Seduttori at Rose: The Watch Bar, in Mumbai, Managing Director of the Rose Group said, “Bvlgari stands for quality and design.” He has a longstanding reputation in the luxury jewellery space, having led the group since 1986, enabling a successful foray into Haute Horlogerie.This timepiece boutique was launched in 2011 in Mumbai’s Breach Candy and retails some of the best brands in the world including, Ulysse Nardin, Tag Heuer, Backes and Strauss, Jacob & Co., Girard Perregaux and Chopard.
For this venture, Vaidya was backed by someone who knows luxury inside out. “Jean-Christophe Babin, the CEO of Bvlgari, actually pushed me into starting this store,” he says, adding “He appreciated the way we were able to dispense product knowledge, brand knowledge, and general education about watches to customers.”
Bvlgari, hence, is no stranger to Rose: The Watch Bar, and is naturally the perfect place to launch the latest form of the Serpenti, one of the brand’s iconic watches.
This collection celebrates womanhood and consists of three variations: stainless steel, stainless steel with rose gold, stainless steel with rose gold and diamonds. Additionally, there are white-gold editions featuring ultra-precious diamonds and diamond pavés. The drop-shaped watches are inspired by an older collection Serpenti Tubogas and have an ultra-thin case, bedazzled with cabochon-cut gemstones.
The watch features a flexible bracelet made of hexagonal links that resemble its namesake, a serpent’s scales; the motif of the Serpenti collection. With an empowering tagline “Born to be gold”, the collection is made of watches that capture the seconds, minutes, moments and memories that make up a woman’s life. Celebrating this splendorous colour, the watches highlight its three shades: white, yellow and rose.
Bvlgari’s Serpenti Seduttori is rightfully celebratory, as the luxury watch market grows without a stagnation in sight, according to Vaidya. “As long as there are humans who aspire, there’s always going to be luxury. In any type of market, progression or recession, there’s always a winner,” he explains. And amid the luxury consumers of today, millennials definitely make their presence felt. Karan Vaidya, who joined the team a year and a half ago, brought Rose: The Watch Bar to the digital world, handling sales and marketing. “People are moving away from jewellery and moving towards watches. For men, for example, watches have become like jewellery. Even if you check the time on your iPhone, your watch is your piece of jewellery,” he says.