Brisbane, the capital of Australia’s north-eastern state of Queensland, is the gateway to this sunny state for exploring the Gold Coast or the Great Barrier Reef. But now, the capital city takes centre stage with an abundance of world-class tourism experiences that make it a destination in its own right.
Frenchmans Lookout, Stradbroke Island
Frenchmans Lookout, Stradbroke Island
Teamwork makes the dream work, and the team that is striving to bring this dream destination to the world comprises of Singapore Airlines, the Brisbane Airport Corporation (BAC), and Tourism and Events Queensland (TEQ). And the face of it all is Aussie fast bowler Brett Lee, who has become a household name in India.
The land down under has always been on the minds of Indian travellers, and the 3 lakh Indians that visited Australia over the last year exhibits a real conversion rate. Further, more than 10 per cent of those tourists visited Brisbane. Providing travellers with a holiday of a lifetime aside, this exercise also fiscally boosts the city, surrounding areas, and Queensland as a state. “India is an economic partner for Queensland with great potential for growth. In the year ending June 2019, Queensland welcomed 79,000 Indian visitors which creates jobs in our tourism industry,” said Minister for Innovation and Tourism Development Kate Jones.
The campaign, up until March 2020, is targeted directly towards the consumers, through television, digital and social channels.  An exciting competition will also be conducted over the course of the campaign, offering five Indian travellers the chance to win an all-expense paid holiday. Singapore Airlines will fly these lucky winners to Brisbane, where they will stay at the Tangalooma Island Resort located on Moreton Island, 58 kilometres off the city’s coast.
Tangalooma Island Resort
Tangalooma Island Resort
Back on the mainland, there is no dearth of premium five-star accommodation, with international hotel chains like Hilton, Marriott, Westin, Sofitel, Pullman, and W Hotel setting up shop, along with Australian brands like Ovolo and Stamford. Brisbane also possesses a rich cultural scene, with a variety of events such as the Brisbane Festival, The Ekka (Royal Queensland Show) agricultural show with a family-friendly fair, a St Patrick’s Day Parade, an ANZAC Day Parade, the Christmas Parade and Pantomime, amongst others. The city’s Fortitude Valley suburb is known as a Special Entertainment Precinct zone, the first and only in Australia, to promote its popular live music scene. Brisbane’s top sights to see include Story Bridge, Australia’s longest cantilever bridge; Mount Coot-Tha, the highest point in city limits, that houses the Brisbane Botanic Gardens and Sir Thomas Brisbane Planetarium; the Brisbane River; Kangaroo Point Cliffs; and the Brisbane central business district.
Abseiling Kangaroo Point Cliffs
Abseiling Kangaroo Point Cliffs
With so much to see and do, we can’t forget that getting there is half the fun. And, flying with Singapore Airlines makes for a journey to remember. One of the most esteemed names in the aviation industry, the airline has secured a top three spot in Skytrax’s World Airline Awards for a decade, placing second this year. The carrier connects passengers from 66 international destinations, including Mumbai, Delhi, Kolkata, Chennai, Bengaluru and Kochi, through the award-winning Changi Airport. “Singapore Airlines is an important partner for the BAC, with four flights a day between Singapore and Brisbane,” said Jim Parashos, Executive General Manager, Aviation Development and Partnerships, Brisbane Airport Corporation (BAC).

 

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Setting #travelgoals on her way to Brisbane! Doesn’t @larissa_wlc make travel look like fun? #FlySQ 📷: @larissa_wlc

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The airline, according to David Lim, General Manager India, Singapore Airlines, has also taken up the task of educating Indian travellers on the diverse offerings of the city through the campaign over the next few months. So let’s listen up, book our tickets, pack our bags, and head to buzzing Brisbane!

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