Good Earth’s luxury wellness brand Paro has a new store at The Chanakya in New Delhi. The urban sanctuary was designed by Studio Lotus, a Delhi-based multidisciplinary architecture and interior design firm, keeping in mind Good Earth’s Founders Anita and Simran Lal’s vision of creating a space that transports visitors to a place far away from the cacophony of the city.
The store, spread across 2,400 sq ft, acts like a storybook for Paro’s narrative; every corner is like a new page of a book. Studio Lotus’ designers have ensured that the space encourages maximum interaction between the consumers and the displayed products.
To further drive the goal, Paro will also hold workshops, talks, consultancy and therapy sessions in specially crafted spaces such as apothecary-like labs, therapy rooms and a library.
Marrying old world charm with modern minimalism, the interiors of the store plays with the contrast of warm and cool tones, using bricks salvaged from a demolished, 18th-century haveli, with white walls and ceilings. It feels like walking through a pahadi house with a variety of textures and materials. Paro’s products are quaintly displayed in the carved spaces in the walls, inside niches, and behind shutters made of wood.
Translucent tapestries with beautiful Indian art featuring motifs like the moon, peacocks and lotuses make for the screens of the clothing display. Minimalism shines through here, epitomising the “less is more” philosophy. Large spaces are sprinkled with just the right amount of décor elements like brass matkas and candelabras.
Adding to the space’s ethnic feel, the designers have suspended a jhula-style swing in the centre of one of the many rooms of the store. Woodwork plays an important role in the designs of shelves and cabinets. It also distinctly features in the long set of tables with stools, rafters, and casing around entryways.
Graphics based on themes of wellness from the Vedas, created by Bengaluru-based design firm TSK Designs, adorn the walls too, adding another element that tells a gripping story. One such graphic is a mantra from the Yajurveda that advocates the concept of shanti or peace amongst every component of the environment; the sky, the trees and the rivers.