The 1990s was a period that everybody with even the slightest interest in fashion looks up to. One could say that the 90s defined certain rules for dressing up, which resonate with people across the globe even today. And the supermodels of that era have had a huge role to play in popularising these trends. And who would be more qualified to bring the 90s back than the star model herself, Claudia Schiffer.
The UK-based fashionista is gearing up for her first-ever exhibition in her homeland Dusseldorf, a city in Germany where her modelling career began. Titled ‘Fashion Photography From the 1990s’, the exhibits will not only delve into her personal journey as a fashion icon, but will also bring alive works of legendary designers and photographers – Karl Lagerfeld, Juergen Teller, Ellen Von, Herb Ritts and Corinne Day.
In her 30-year long career in fashion and modelling, Schiffer has starred in over 1,000 covers and has been a sought-after muse of luxury world’s most famous brands Balmain, Chanel, Versace and Guess.
“The ’80s was when I fell in love with fashion, but the ’90s was when I learnt what fashion really was. It was an intense and amazing time when shoots lasted for days and fashion was front-page news,” says 50-year-old Schiffer in a press statement. “I, and the other supermodels lived and breathed it and we realised that we had the power to make a change.”
To be showcased at the 300-year old art museum Kunstpalast from March-June 2021, the show will exhibit 120 works that will portray fashion through the lens of various characters, places and cultures.
The viewers can expect to see an exciting lineup of famous photographs, reels and even behind-the-scene shots of fashion shows and after-parties.
Furthermore, a slew of never-seen-before memorabilia from Schiffer’s private archives will also be on display – from music to magazine shoots and covers, every memento will chart the fashion revolution of the 1990s.
The world of fashion media will also be a significant part of this show; from the billboards and framed prints to aesthetic Polaroids, visitors will be treated to an impressive line-up of visuals, spanning films, music, magazines, advertisements and more.