English scent maverick and Founder of Jo Loves, Jo Malone CBE has collaborated with Zara to create a range of fragrances called The Zara Emotions Collection by Jo LOVES. The scents are exclusively available in stores and online. It is first being introduced in the form of fragrance tester cards, which will be included in online orders and miniature samples, which will be distributed through ZARA stores.
Malone sold her first company Jo Malone London to Estee Lauder in 1999 staying on as creative director until 2006. Her passion for fragrance culminated in the form of another company In 2011, Jo Loves, an innovative new scent, bath, body and candle collection, inspired by the memories and moments in her life.
On her collaboration with Zara, she says, “I am delighted to join Zara in this amazing adventure of creativity and collaboration. Our first collection draws on the global heritage of both brands, Zara and Jo Loves; using ingredients I have loved for many years. Every fragrance has been crafted with personality and a voice to tell its story in a unique fashion. I hope you enjoy this first collection – it is full of imagination and artistry.’’
The energy that has surrounded this project has been taken from the archive past, present and future of the fashion collections that Zara creates.
The collection consists of eight unique unisex fragrances, each with a personality of its own and telling a unique story.
The first scent is Vetiver Pamplemousse with notes of Grapefruit, Mandarin and Vetiver. The second scent, described as a vintage tea dress floating in the breeze with soft jazz music playing in the background and picnics on the lawn has notes of Vert de Bergamot, Spearmint and Musk. Ebony Wood, the third scent has notes of Peppercorn, Clove, and Ebony wood while Amalfi Sunray has notes of Bergamot, Mandarin and Orange flower.
Described as a scent of which a single note is more commanding than diamonds, The fifth scent Tuberose Noir has notes of Ylang ylang, Tuberose and Sandalwood. The sixth scent, Fleur d’Oranger comes with Orange flower, Neroli and Ylang ylang while Fleur De Patchouli, the seventh scent has notes of Peony, Patchouli and Guaiac wood. And the eighth scent is Bohemian Bluebells consisting of Lavender, Sandalwood and Musk that breathe a Bohemian spirit with its bold notes and vibrant character.
“Jo Malone CBE is widely known for her skill of storytelling through scents… We are very excited about this global collaboration and can’t wait to share it with our customers,” says Zara.
Stories you may like