Aether Apparel, an LA-based lifestyle brand, has joined hands with Veldt, an Isle of Man-based manufacturer of luxury motor helmets, for a special cause. They are raising funds for ‘Riders for Health’ organisation, by selling 13 one-of-a-kind helmets each painted by a renowned artist.
Riders for Health is a nonprofit organisation using motorbikes for providing healthcare to some remote villages of Africa that fall on hard-to-access routes. As these locations cannot be reached by vans or trucks for medical care, motorcycles come to the rescue.
Since 1989, they have mobilised health workers in seven African countries. Their aim is to provide basic healthcare facilities such as immunisation, bed nets, condoms and medication to remote areas, which suffer from frequent medical stock-outs.
Made in France, these Veldt helmets are crafted using carbon-fibre shell and cool matrix fibre. The front logo and serial number have been laser-engraved onto the shells. Also, there are ventilation grooves to release heat.
The cheek pads are removable and washable. Even the padding can be removed for achieving an optimal fit. It also comes with an NFC tag to guarantee authenticity.
Each helmet is priced at $2,500. All proceeds from the helmets will go towards ‘Riders for Health’. So far, $7,500 has been raised. The goal is to complete $32,500.
Here’s the list of cool helmets that are still up for grabs at Aether Apparel.
Artist Susan Walsh lives in New York and works as an educator at Dia: Beacon. Through her artworks, she is often seen marking time via observable changes in natural phenomena. You can wear the whole universe on your head with this beautifully painted helmet capturing the cosmos.
Rudy Shepherd is a New York-based painter and sculptor known for crafting work that explores the nature of evil. He makes use of cartoon-like portraits to reflect human behaviour. This helmet features an intense rainbow coloured sky and a snowclad mountain in the back.
Damien Davis is an artist based in Brooklyn who explores historical representations of blackness by unpacking the visual language of various cultures. He questions society’s way of coding and decoding representations of race through his art. Decoding this helmet will surely take you a while.
Painter and sculptor Alessandra Exposito focuses on creating work inspired by contemporary tradition, using symbols and the human body as a vehicle to address autobiographical and social issues. This helmet features a small fire with some flowers and a massive tree left untouched, waiting to be burnt down.
Nashville-based artist Karen Seapker has made use of vibrant colours and graphic brushstrokes in this helmet just like she generally does for her interstitial and medium-specific paintings. This piece features a woman on one side of the helmet, spreading both her arms across in opposite directions, showcasing her elongated fingers on the sides, like a hug.
Tamar Gayer has been represented in several prominent collections including the Museum of Modern Art. Born in New York City and brought up in Israel, she is known for drawings and installations. This helmet uses bold neon colours and symmetrical shapes.