Here’s your chance to support a girl child’s education. Purchase one gift box by Fizzy Goblet, the proceeds of which will be contributed to one girl’s education for one full year. This special initiative #girlssupportgirls by the designer footwear brand (especially popular for its handcrafted juttis) in association with NGO Nanhi Kali, which supports girls’ uninterrupted schooling, especially during this hour of Covid crisis.
Within 24-hours of the campaign’s launch, Fizzy Goblet sold all its 100 limited-edition boxes. And looking at this enthusiastic response, the label has decided to continue the sale until Diwali and it hopes to keep educating more girls.
Founder Laksheeta Govil tells LuxeBookwhy consumers of the brand must keep supporting #girlssupportgirls.
Govil, who has been supporting Nanhi Kali’s endeavours to uplift underprivileged girls for more than five years now says, “I have always loved how transparent they have been about the education of girls. It’s something that makes a difference and that’s why we wanted to support this cause through our platform by involving our community.”
She also adds that because Fizzy Goblet is largely a women-led team and the core audience is women too; the connect comes very naturally to her and this is why the project is so dear and meaningful for the brand.
A box full of love
The Fizzy Goblet x Nanhi Kali gift box is a perfect treat for anyone who loves handcrafted goodness. Each box comes packed with a pair of shoes of your choice (available in 20 stylish options); a pair of flip flops, a mask and an exclusively designed tote bag.
During the lockdown, retail had taken a hit as Fizzy Goblet had to close its stores. The brand was only operational online. Nevertheless, they have some exciting drops planned for the festive season. “Slowly things are changing and opening up. I think, comfort is now a priority more than ever, and that’s what our label excels in; in making fun and comfy footwear.”
Talking about keeping her creative spirits in check, Govil says the lockdown has helped her put things in perspective. And, this project with Nanhi Kali was a crucial part of this realization.
Recently, Fizzy Goblet has also started connecting regularly with its followers on social media by venturing into art, craft and food through their special engagements like ‘DIY Sundays’ and ‘Fizzy Kitchen’.
“We have explored things we never did before in the pandemic. It has given us a chance to connect with our community on Instagram and otherwise.”
She concludes, “It’s been nice to be able to explore and do different things and receive a great response. I think it encourages us to do more, try newer things and take more risks.”