After a year-long pandemic-led hiatus, Monaco Grand Prix is back on track. The 2021 season, which begins on May 21, will see drivers speed through the most daunting race tracks in Circuit de Monaco in Monte Carlo.
Celebrating the return of this adventurous, certainly most glamorous Formula 1 championships under the High Patronage of Prince Albert II, Louis Vuitton has signed a multi-year partnership with Automobile Club de Monaco (ACM), the governing body of Grand Prix de Monaco. This is a first-of-its-kind encounter between LV and the organiser of this prestigious F1 race.
On Monday, the French Maison revealed the first look of the custom-made travel trophy case and, we must say, it looks truly spectacular! The winner of the 78th Monaco Grand Prix will take the trophy and LV’s opulent travel trunk home.
Vuitton has been crafting unique luggage pieces since 1850s and it is one of the most sought-after brands in the space of luxury travel accessories. “The (Grand Prix) trophy trunk epitomizes victory travels in Louis Vuitton,” said Michael Burke, Chairman and CEO, Louis Vuitton, in a press statement.
The trunk is handcrafted in Vuitton’s historic Asnières workshop on the outskirts of Paris. The LV monogram is emblazoned all over with matte black leather and gilded hardware stapled carefully on the edges.
The trunk also depicts red and white bands of the Monaco principality’s flag marked in a V shape, signifying victory. Inside, the sleek, golden trophy is designed to represent the 19 turns of the 3.4 km F1 track.
This is not the first time Louis Vuitton has teamed up with a global sports entity. Its history of sports associations includes creating bespoke trophy cases for NBA 2020, League of Legends 2019 (an eSport venture), FIFA World Cup 2018 and Rugby World Cup 2015.