An actor par excellence, Varun Dhawan loves his work as much as he loves his short breaks in London and his white T-shirts and pizzas.
India’s heartthrob Varun Dhawan’s appeal cuts across age groups and classes. When he laughs people laugh, when he cries people cry and when he dances people dance. The Kalank actor has been a favoured brand ambassador since his debut movie, Karan Johar’s Student of the Year in 2012. After that, with each release, Humpty Sharma Ki Dulhania (2014); ABCD 2 (2015); Badlapur (2015), Badrinath Ki Dulhania (2017), and October (2018), his popularity grew, helping him find a place in Forbes Top 100 list.
The face of SkyBags told LuxeBook about what makes him dance to the rhythm of life and why does he endorse the brands that he does.
How do you describe your personal style and who are your style icons?
Amitabh Bachchanji is my style icon. My personal style mantra is quite simple. I love mixing comfort with style.
“I like simple, but stylish clothes; something like a T-shirt and a pair of shorts or denim.”
What are the most stylish things in your wardrobe right now?
A plain white shirt, blue jeans.
What is that one indulgence that you can’t forego?
What is a day in your life like?
I am always swamped with work, upcoming films, and a lot of projects happening on the side. I like working hard and keeping myself busy.
How do you unwind?
I love taking short trips.
Which are your favourite holiday destinations in India and abroad?
Abroad, it is London. In India, I love going to Goa.
Which are your favourite foods?
I love eating pizzas. That’s as an indulgence sometimes. I also enjoy kebabs, anything healthy and no deep fried. Chicken, fish and high protein foods are a must.
If you weren’t an actor, you’d be?
I think I would probably be doing something in marketing. (He studied business management from the Nottingham Trent University, England).
What inspires you?
I want to work every day, and I want to work better every day. I like connecting with people, and the right audience plays a very important role for me.
Do you have any plans of launching your own venture? What would it be?
I do aspire to launch a production house. I learnt a lot while working on sets, behind the camera, (As an assistant director for My Name is Khan, released in 2010) before I ventured into acting and definitely would want to enhance that experience.
How do you connect with Skybags?
Skybags has always offered stylish backpacks to the youth. Their designs are innovative, unique and comfortable. They resonate with my personal style. I too like to always be on the move, and the brand stands for that. Hence, the connection with the brand was instant.
You’ve been associated with the brand for a couple of years now, how has this association been for you?
It has been extremely exciting, challenging and fun. As a brand, they have always managed to come up with innovative collections. The latest one ‘Always a Star’ offers consumers bags that are designed to enhance the functionality
What factors do you consider before associating with a brand?
I must relate with the brand and also know that they are true to their customers.
What value do you think celebrity branding adds to a brand’s image and its products?
If a celebrity’s personality and image match with that of the brand’s, it can increase the chances of attracting the right audience. Both the brand and the celebrity gain from endorsements. Associating with a brand also helps us reach our audience. For example, my association with Skybags will help me connect with the youth of the country in a better way.