We are all aware that the planet is deteriorating each day and we need to do our bit to conserve it. The easiest way to do so is to buy products that are earth-friendly and cruelty-free. This World Earth Day, we bring to you 10 cool products that are sustainable in several ways.
Panerai Submersible eLAB-ID
At the recently concluded Watches and Wonders, Panerai launched its newest model Submersible eLAB-ID. A total of 98.6 per cent of its weight comes from material that has been recycled. The sandwich dial, case and bridges are made of EcoTitanium — a recycled titanium alloy that is a lightweight, aerospace-grade metal made of more than 80 per cent recycled content. It is the first watch to use 100 per cent recycled silicon for its movement escapement and 100 per cent recycled SuperLuminov on its dial and hands; both of which are obtained through dedicated, small-scale recycling processes that reuse raw material waste.
Reebok, launched the new version of Floatride Energy GROW, a high-performance, sustainable footwear, on April 21. It is made of castor beans, eucalyptus, Bloom algae and natural rubber. The plant-based running shoes are part of Reebok’s [REE]GROW category. 50 per cent of the materials used for these are plant-based. To maintain the high-performance standards of the running shoes, each component has been researched and tested thoroughly to deliver better results: castor bean midsole delivers responsive and lightweight cushioning, comfort flared heel collar and natural rubber outsole is durable and flexible, bloom algae sockliner is moulded for increased support and cushioning, and eucalyptus in the upper parts is durable and breathable.
Aishwarya Gupta of House of Rugs, an e-commerce platform, has collaborated with Pernia Qureshi’s GUR, a sustainable clothing line by Pernia Qureshi, to create a collection of sustainable rugs, called Kairos. The minimal design of the rugs is influenced by nature. And the collection has six rugs, out of which, two dhurries are made of PET yarn derived from recycled plastic, three others are a combination of wool and jasmine silk, and one has wool and viscose.
You can call on this number to buy the rugs: 8860953558
Ritu Kumar’s SS’ 2021 collection
Veteran couturier Ritu Kumar launched her Spring-Summer 2021 collection, Mismatched, at the FDCI X Lakme Fashion Week ‘phygital’ edition in March. Some of the the garments are made from recyclable and natural fibres such as viscose that’s sourced from the bark of trees, plant-based fibres, organic cotton and soya silk. The beautiful collection is a reflection of modern minimalism with traditional textiles crafts like sanganeri prints, suzani, aari work, and rabari embroidery bandhani.
Asa is a luxury beauty brand with products that are more than 92 per cent natural, vegan, cruelty-free and sustainable. One of the brand’s aims is to minimise wastage and reduce carbon footprint. Asa’s refillable programme provides customers with products that are designed in aluminium cases, which can be refilled. There’s no need to buy a new container every time. The packaging that holds the products is created from FSC certified paper, also being chlorine and heavy metal-free, 100 per cent biodegradable and recyclable, and sourced in a sustainable and responsible manner.
Nece Gene is a brand by denim designer Neha Celly, from the house of Bluehemia. Her 100 per cent sustainable designs are known for being mindful. She collaborated with the Indian denim giant Arvind Mills to upcycle their denim scrap waste and make a completely new collection. It includes bags, clutches, pendants and clothes.
Ikai Asai is a premium homeware brand, created in collaboration with artisans, artists and designers from across the country. It uses the country’s local and rare crafts techniques to make everyday decorative objects into art – from tall terracotta vases and ceramic teapots to crystal-clear wine glasses. Their collection JUNOON is created with paper pulp and the traditional adhesive of water and flour; the papier-mâché range has display trays, keepsake bowls and vases.
This homegrown, clean beauty skincare startup’s products are sustainably sourced, environmentally friendly, organic and cruelty-free. The products are made from natural ingredients, plant-based food-grade cold-pressed oils, steam distilled therapeutic-grade essential oils, certified organic ingredients that come in recyclable and reusable packaging. They sell several skin friendly products like sunscreen, face mask, body butter, bathing bar, lip balm and body scrub.
Stella McCartney is a luxury house that has never used leather, feathers, furs, or skins, debuted Mylo™️ mushroom leather garments. Created by Bolt Threads, Mylo™️ is a soft, sustainable leather alternative made from mycelium. The leather is not petroleum-based. Paris Jackson models the unique black bustier top and trousers as the young face for the next generation of eco-activism. Stella McCartney first partnered with Bolt Threads to create vegan Microsilk in 2017.
Brands from every sector are doing their bit to help fight the environmental crisis, and the automobile industry has taken some major strides too. A number luxury carmakers have launched electric cars. Swedish luxury car maker Volvo Car India unveiled its electric SUV XC40 Recharge in March, Audi unveiled its first set of compact electric SUVs Q4 e-tron & Q4 Sportback e-tron in April; and Jaguar Land Rover unveiled I-PACE in January.