In the tech world, home entertainment seems to be the buzzword this year. It sure is a lucrative playground for brands to explore newer categories of high-tech luxury devices – say an all-rounding, intelligent TV or a super-premium stereo system that gets the party started at home.
South Korean electronics giant LG is leading this front. Recently, LG launched the world’s first rollable TV, LG SIGNATURE OLED R. The 65-inch screen can be rolled up from its unit and can be rolled down back when not needed with just a touch of a button.
Currently, the sale of Signature OLED R is limited to seven electronic outlets in South Korea. This new TV has three viewing formats. First is the full-view option, second, line-view, which only exposes a small part of the TV display that functions as a dashboard for music, clock, frame, mood and lighting. Third, zero-view, in which the screen completely disappears and just the speaker case, which looks like a piece of art, can be seen.
Talking about the display, it is a flexible OLED frame that powers up self-lighting pixel technology and dimming control to deliver a stunning visual quality. This not only makes the cinematic experience one-of-its-kind but also makes gaming and watching live sports more realistic.
Signature OLED R is also packed with Dolby Vision IQ, which enables screen brightness, colour and contrast to be adjusted automatically according to the content genre being streamed on the TV. The world-class, immersive audio experience is a delight too, thanks to the Dolby Atmos surround sound technology.
Buyers can customise their wool speaker cover and can choose from four exquisite cover shades of Black, Moon Gray, Topaz Blue and Toffee Brown. They can also get a name or text engraved on the stylish aluminum base.
“This is a true luxury product that reimagines what television can be. This unique TV delivers a differentiated user experience and a new way of thinking about space while once again confirming LG’s leadership in premium TV market,” said Park Hyoung-sei, President, LG Home Entertainment Company in a release.