relevant hashtags that resonate with the brand and audience is so important, shared a retail guru. Usergenerated content around these hashtags can help increase brand visibility and reach. Holding contests and giveaways are another way to get users to engage with your brand, such as liking, sharing, or tagging friends. This can help increase brand awareness and attract new followers. Encouraging satisfied customers, including influencers and regular users, to share their positive experiences with their products or services is so important. Authentic testimonials can build trust and credibility with potential young shoppers. Young shoppers appreciate brands that are in touch with what’s happening in the world, so for luxury brands, it is now important to engage with the world, and not stick to the appeal of a mystery alone. Social media is a two-way street. Responding promptly to comments, messages, and mentions, engaging in conversations with your audience helps build stronger relationships and shows them that you value their opinions, a game played very well by some players of the luxury world. and Twitter. Focusing efforts on the platforms where potential young shoppers are most active is rewarding. Showcasing the brand’s personality, values, and behind-the-scenes glimpses is equally important. Usergenerated content and influencer collaborations can also help create a more genuine connection with your audience. Visual content performs exceptionally well on social media. High-quality images, videos, and graphics to tell compelling stories about the products and brand is a key strategy adopted by brands. Creating visually engaging posts that catch the eye and conveying your message effectively is important. Partnering with influencers who have a significant following among the target audience, including young shoppers helps promote the brand in an organic and stable way, increasing reach and credibility with the target audience. Engaging the audience with interactive content, such as polls, quizzes, and challenges online is another way to keep them hooked. This type of content encourages participation and boosts engagement, making the brand more memorable and shareable. Launch hashtag campaigns to generate buzz and encourage user participation. Creating catchy and 26|LUXEBOOK|AUGUST 2023 ekaya. in
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