Luxebook August 2023

AUGUST 2023 LET THERE BE LIGHT Chandlier’s evolution into glass sculptures Channeling décor for a dopamine hit The different kinds of vintage-inspired decor Café’s that are inspired by homes Décor

AUGUST 2023 THE GIST The Indian decor industry has come a long way from seeking inspiration from the West. Even as we live in a globalised world, this is that time in India’s arc where our homegrown craft expertise and living styles inspires our space’s narrative and personality, and what is decor but just that? For our cover story, we focus on the centrepiece of any room, the light sculpure or chandelier that has evolved from candles to organic light sculptures. As the vintage industry enjoys its moment, we look at different kinds of vintage homes, from midcentury modern to the art deco influences of the ’60s. Furniture is influenced by overarching conversations on wellness, with dopamine decor. Give our annual issue a read, a decor special curated to represent all that’s exciting in the decor industry. Payel Majumdar Upreti —Editor Playing with light and space S O C I A L M E D I A ADVERTISING SALES Mumbai (022 - 6846 8500) Regional Manager (West) — Katty Gia (+91 98705 32295) • Senior Manager — Lamont Dias (+91 91674 14988) Delhi (011 - 4562 5810) Sr. General Mgr. (North) — Asha Augustine (+91 98182 80431) Kerala (+91 94140 69321) — Sanjai Krishnan Manager Mktg. Services — Salim B • Client Servicing Manager — Reshma Malvankar Founders — Marzban Patel / Anita Patel • Director Publishing — Indu Joshi • Chief Marketing Officer — Apeksha Mehta Editor — Payel Majumdar Upreti • Writers — Arushi Sakhuja, Schenelle Dsouza, Jade Crasto Creative Director — Muhammad Jaan Faruqui This magazine is printed by and produced by Mediascope Representation (India) LLP. Opinions herein are the writers’ and do not necessarily reflect the opinions of Mediascope. Editorial enquiries concerning the reproduction of articles, advertising and circulation should be addressed to: LuxeBook, Mediascope Representation (India) LLP., 51, Doli Chamber, Arthur Bunder Road, Colaba, Mumbai 400005, India. Email: Material in this publication may not be reproduced, whether in part or in whole, without the consent of the publisher. Mumbai - Palladium Mall, Lower Parel - Art of Time, Waterfield Road, Bandra New Delhi - DLF Chanakya Mall, Chanakyapuri - Kapoor Watch Co, Emporio Mall - Ethos Summit, Select City Mall, Saket Chennai - Ethos Summit, Palladium Mall I Bangalore - Ethos Summit, UB City Mall Gurgaon - Kapoor Watch Co, Ambience Mall, NH8 I Hyderabad - Ethos Summit, Road No. 12, Banjara Hills Kolkata - Ethos Summit, Shakespeare Sarani Road extend your international limited warranty for up to 8 years on 2|LUXEBOOK|AUGUST 2023

AUGUST 2023 Cover Courtesy: Shutterstock 06 Trending 08 Wedding bells 20 New Perspective 34 Glistening Spaces 28 The Home Aesthetic 46 Old is Gold 14 Sleek Finish 40 A happy place CONTENTS 4|LUXEBOOK|AUGUST 2023

From eclectic cushions to colourful bedspreads, these home furnishings make a statement Soft furnishings transform your space 1. Jaipur Rugs The Pink Building-2 Jaipur Rugs turns to its namesake city to capture the beauty and elegance of the Pink City. The collection Jaipur Wunderkammer borrows from the iconic architecture and colours of the city of Jaipur and is a tribute to all the things that make this city unique. The hand-tufted wool and viscose rug showcases a beautiful picture of ancient architecture of Jaipur using the colour that is the identity of the city – pink. The carpet is available in two variants, light and dark toned paintings on a pink hued rug. To buy or for more information, visit their website. 2. Janavi Trumpeter in Merino Nature inspired collections are the hot new trend, and Janavi’s latest collection bravely joins in! Featuring a nature theme with flora and fauna, the collection includes eclectic cushions and bedspreads that will brighten any room. These Trumpeter in Merino cushions are crafted on an Ivory base, featuring intricate hand-embroidered motifs including a trumpeter swan amidst lush trees. To buy or for more information, visit their website. 3. MiRooh Nazakat Bringing Indian heritage into modern households, MiRooh’s selection of Nazakat cushions celebrates the feminine side of Kashmiri embroidery. The trio of cushions display intricate needlework on premium woven jacquard with floral motifs in a host of soft, subtle colours that are inspired by flowers, paisley and other intricate designs. The feather touch velvet adds a luxury element whole posing a elegant contrast to the print. To buy or for more information, visit their website. 4. Neytt By Extraweave Piano Rug Looking to step away from mundane carpet designs? Then this quirky piece from Neytt is perfect for you. Part of the gilded era. The bedding, made from rich and dreamy poly silk jacquard, provokes a sensorial experience of stately repose with its soft feel and textured finishes. The colours include a rich palette of beige, pink, grey and blues to earthy hues and vibrant jewel tones, with touches of gold. To buy or for more information, visit their website. 6. Tiger Home Floral Burst The changing of seasons calls for changes in home décor too. So bid adieu to heavy duvets and bedding and welcome lighter, cosier selections from Tiger Marron Home’s new summer inspired bedding collection. Displaying lighter duvets in soft, vibrant tones with electric prints the collection has much to offer like this stunning Floral Burst bedding set. Designed with flowers in hues of brick red with hints of blue, the bedding is an original design, printed on cotton Percale. To buy or for more information, visit their website. NeyttXMallie collection, this Piano rug was designed to step away from traditional design by creating a new shape with contrasting, undulated weaves. Like each carpet in the collection, this carpet too has been imagined like a painting – the variations of lines in contrasting pop and playful colours personalize and give character to each room in the house. To buy or for more information, visit their website. 5. Rosabagh Duke in Love Rosabagh, renowned for its Renaissance-inspired designs and styling, has recreated 19th century magic for its latest collection. Titled Duke in Love, the collection embraces the splendour of the Victorian period with an ensemble of opulent cushions and bedding. Each piece in the collection displays a rich palette of colours embedded with quintessential embroidery, flamboyant motifs, and delicate blossoms in contrasting hues and regal gold, that resonate with the 6 1 5 4 3 2 6|LUXEBOOK|AUGUST 2023 AUGUST 2023 |LUXEBOOK|7 TRENDING

BY JADE CRASTO All new destinations for that Dream Wedding WEDDING BELLS These days choosing a destination wedding is rapidly becoming a task. Determining the ideal location for your wedding is a difficult challenge. It doesn’t help that the same stereotypical locations for your big day such as Goa or Udaipur come up, given the abundance of alternative possibilities. Numerous uncharted and unusual locations exist that are not only aesthetically pleasing but may hold special meaning to the couple. To gain insight on some of the more unexplored wedding destinations, LuxeBook spoke to luxury wedding planners and stylists. Shreem Events is a luxury wedding and event planning company specialising in destination weddings and artist/ entertainment curation; ESL Weddings is a wedding planning agency with a strong creative twist, dedicated to curate extraordinary experiences that reflect the unique love stories of couples; and To The Aisle is a wedding design company that caters to weddings across the globe, specialising in unique concepts, offbeat locations, and sustainable productions. According to Devanshi Parekh, Founder of Shreem events, “Every client wants to do something new apart from what is existing. They are open to experimenting a little bit unlike earlier. If I tell them Kashmir, they are open to the idea, unlike five years ago, when nobody wanted to plan a wedding there. Now people are ready and open to the idea.” She further mentions how places like Rajasthan and Goa have become costly as the demand for them rise. Founder of ESL Weddings, Ekta Saigal Lulla, has a similar view. Earlier a barrier of inconveniences like transport, good locations and vendors blocked people from planning beautiful wedding destinations, but now that barrier has been broken down with wedding planners making use of the resources Andaman around them. People are willing to explore new places as they want to do something no one has done before. Unique experiences Now that people have their minds set on having a destination wedding, another question arises, how do you choose the right theme for you wedding? Prerika Puri, the founder of To The Aisle, said, “It depends on the destination. If I’m doing a wedding in Manali, we come up with ideas to do a sustainable wedding, maybe like a campfire wedding or have a riverside campfire setting, which we recently did in Manali. It entirely depends on how our clients are and what their destination is”. Ekta from ESL weddings feels people want a more experiencedriven wedding. Instead of just having a normal sit-down dinner or cocktail party at a hotel, people want unique experiences at the destination. People want to explore the destination, rather than just stay bundled up in the hotel. For example, if a wedding is held in Jim Corbett, she would perhaps curate a safari experience. Devanshi from Shreem said that when curating a wedding theme, she likes to make use of the nature around her. If a wedding is being held in Greece, she’s going to limit the number of Indian elements in the wedding and add elements and resources from the destinations. She stated that, if the wedding is in Greece, and a client wants royal Rajasthani elements, then they should have it in Rajasthan itself. “We want to give a local flavour to the guests who are coming in. By local flavour I don’t mean, the food. I mean the décor elements, the nature, you want to give them the cultural activities or dances or performances.”. Egypt, Scotland or Andaman Islands? These are the hottest offbeat wedding destinations of 2023 8|LUXEBOOK|AUGUST 2023 AUGUST 2023 |LUXEBOOK|9

When it comes to planning the destination wedding, a top priority for planners is to do their research on the destination. Ekta from ESL and Prerika from To The Aisle, say that after choosing the destination, the planners do a thorough recce. They do minimum 3 recces if they are familiar with the place and more if it is an unexplored one. Devanshi from Shreem said, “As planners, we have to first see where its located, which are the best months to recommend these places. Every place will have its limitation according to the local climate.” Andaman Islands It hurts to say this, but if you want the perfect tropical wedding, then forget Goa and say hello to Andaman. According to Devanshi and Prerika, people are slowly heading towards Andaman, as the islands are a perfect location for beach wedding sites with vivid coral reefs, the beautiful turquoise waters, and the white sand beachfront. By choosing the best possibilities, the unique settings on these islands make your wedding unforgettable. One can explore Havelock Island since it has a wide variety of adventurous activities that will make wedding memories even more exciting. The Taj Exotica’s serene atmosphere makes it easier to relax and enjoy every wedding event. One won’t discover poky noses on the isolated terrain, barring the disruption of the many species of creatures. Kashmir Kashmir is the ideal location for a destination wedding, whether you are searching for a wedding in a winter wonderland or the genuine punch of being serenaded by the wonderful spirit of the highlands.When it comes to the opulent affair of this place with unmatched natural beauty, Jammu & Kashmir’s summer capital is also the capital of destination weddings. There are a number of wedding locations in this city, which is home to the magnificent Dal Lake. Srinagar is unquestionably the most suggested location for a destination wedding in Kashmir, including attractions like Asia’s largest tulip garden and charming Shikara rides ideal for pre-wedding photographs. Rishikesh Rishikesh, which lies snuggled at the base of the Garhwal Himalayas, is enticingly attractive and undoubtedly a feast for the eyes. This place has a calm yet melancholy atmosphere. The distant ringing of temple bells is like melody to your ears. The sacred Ganges River, which flows through the city, is a veritable haven for wildlife. There’s always something positive about the pervasive, endearing company of yogis and the enduring smell that permeates the atmosphere. The most bizarre event of all time, destination weddings in Rishikesh might include all of these components justly. Devanshi from Shreem recommends The Westin Rishikesh. The resort has 12 acres of beautifully landscaped gardens with concentric circles that are modelled after water droplets and tree bark. The variety of lodging options available to guests includes garden suites, private villas, and balcony rooms. The interior decoration of the apartments is modern, elegant, and organic while utilising natural resources. Aramness in Gir If you love wildlife, you would love to get hitched in Gir National Park’s captivating setting. Having the most anticipated destination wedding of your life would be a unique concept and an unforgettable event. In the midst of nature, you may not only take stunning wedding photos but also have an amazing experience. After seeing your wedding, guests will undoubtedly consider a destination wedding in the woodlands. Aramness was inspired by the founder, Jimmy Patel’s passion for Sasan Gir National Park. The resort is a peaceful, village-inspired lodge in this wild and remote region. At Aramness Gir, they strive to acquaint visitors with Gujarat’s genuine way of life as well as its natural surroundings. Consider early morning game drives into the park, jungle hikes through the teak forest, visiting a Maldhari family in their home, indulging in delectable Gujarati cuisine, unwinding in the spa, working out in the gym, or, even better, doing as little as you can while taking in the natural beauty of the park and the lodge surroundings. International Destinations Cannes, Château de la Croix des Gardes Swiss businessman Paul Girod constructed the Château de la Croix Des Gardes in 1919. The “jewel” of the opulent “Quartier des Anglais” is a home in the Florentine style that is perched on the top of the hill and encircled by gardens and woods. Visitors’ privacy has been taken into consideration when remodelling the building. The grounds have a tranquil, safe, and private seclusion about them. The home is accessible through a protracted private approach that loops around the exclusive trees and gardens that top the Croix-des-Gardes Hill. The Château de la Croix Des Gardes is a beautiful location 10|LUXEBOOK|AUGUST 2023 AUGUST 2023 |LUXEBOOK|11 Vietnam Ekta Saigal Lulla, Founder, Weddings by ESL Devanshi Patel, Founder, Shreem Events

for inviting guests to private events and hosting some of the most intimate and exclusive parties. Embrace the Château lifestyle and all that it entails to become one of the select few who may see their perfect wedding come true in the most renowned area of the French Riviera. Immerse yourself in a vast universe to have extraordinary, life-altering experiences. Vietnam “Vietnam is the next Thailand”, says Devanshi, founder of Shreem Events. Vietnam is a fantastic destination because it has everything you could possibly desire from a trip, a fascinating culture, delicious food, and stunning natural scenery mixed with vibrant, chaotic cities. Vietnam has additionally emerged as a fantastic location for destination weddings in recent years. The most well-liked resorts for weddings in Vietnam are found in magnificent spots like Phu Quoc Island, Mui Ne, and Hoi An, which are also excellent places to go on a honeymoon. Egypt The most memorable and distinctive locations in the world are yours to pick from if you get married in Egypt. The nation mixes culture and romance with thousands of years of legacy and tradition, with the River Nile serving as the backdrop. Choose between a private ceremony outside beneath the stars or a lavish tent covered in luxurious silks. One of the benefits of having a wedding in Egypt is the sunshine. Egypt is a fantastic place to visit for a honeymoon after the wedding. In Egypt, there are several locations where you may be married. While some couples prefer to exchange vows amid venerable temples and tombs, others may decide to wed at a posh hotel on the Nile. You may also select between beach weddings and weddings in the desert, so you can truly customise the event to your preferences. Scotland Scotland is renowned for having some of the most picturesque lochs and landscapes in the whole northern hemisphere. There is really nowhere else like it to ensure some beautiful wedding shots. There is a Scottish wedding venue out there for everyone, from romantic castle wedding venues to rustic locations and charming forest getaways. Scone Palace is the perfect location for a fantasy wedding in Scotland. This charming castle wedding location is located just outside of Perth and has the Long Gallery, which is properly titled, being the longest chamber in Scotland. Just picture how lovely a wedding ceremony there would be. There is only one location you’ll want to have your reception, and that is in the breathtaking State Dining Room, following your ceremony, which may be conducted in any number of magnificent chambers throughout the castle.The ideal location to celebrate your wedding’s conclusion is Scone Palace. A fireworks show may be held in the grounds, which look out over Perthshire’s countryside. Cambodia Cambodia is a fantastic choice if you want to have a beautiful wedding in a location that is rich in history and culture. The Kingdom of Cambodia, a stunning and fascinating nation in Southeast Asia, is quickly gaining popularity as a venue for Indian weddings searching for a novel and unique location. Cambodia is a country with a lot of heart and character, with everything from historic Khmer temples, lively towns, and lush mountains to lovely hotels and restaurants. It is a relatively short flight—a little under five hours—from Mumbai and Delhi to Phnom Penh, the country’s capital. With its distinct, intricate, and deep cultural identity, Cambodia may add its very own flavour to the culture and traditions of Indian weddings, making your special day a lovely affair with lots of depth. In Cambodia, luxury and pleasantly rustic elements are combined with modern and ancient elements. In this dynamic and fascinating nation, you have a variety of locations to have your fairytale wedding, including beaches, forests, waterfalls, pagodas, private enclaves, and villas. 12|LUXEBOOK|AUGUST 2023 AUGUST 2023 |LUXEBOOK|13 Prerika Puri, Founder, To The Aisle Château de la Croix des Gardes Cambodia Rishikesh

Luxury is in both the detail and the exquisite finish of timeless furniture. While we’re all for timeless design, it’s fun to spot new trends and refresh your space with the very latest in interior design. From small accent chairs nestled into cosy bedroom nooks to oversized sofas that make a grand statement, new furniture can instantly re-energize your home. While 2022 was all about soothing colour palettes, 2023 is bringing bright, statement-making individualism, nature-inspired designs and a sustainable approach. Whether you’re looking for a new sofa, side table or are simply intrigued by the 2023 furniture trends forecasted by designers and interior experts alike, choosing the right pieces of furniture for your home will go a long way in creating the luxury home aesthetic you desire. If you’ve been searching for the right opportunity to add more style, vigour and comfort to your space, this is for you. Here’s manifesting a new wave of furniture aesthetics that will uplift the mood and brighten the interiors of your home. Kitsch/Maximalist vibe We’ve collectively spent the last few years focusing on neutral colour palettes and minimalist interiors. But things take a stark turn this year. Some of the top interior trends for 2023 play on colour and prints, making kitsch furniture a staple trend for 2023. Let’s cut to the chase and recognize that nothing is more emblematic of a zest for life than a vibrant colour palette. Keeping this in mind, experts have pointed out that white and neutral interiors are falling out of favour for more cheerful hues. New patterns, textiles and colours are set to take the forefront in 2023 furniture trends. Be it the form of accents like colourful lounging chairs, or furniture in colourful hues, the presence of colour is speaking volumes for the season. To create a visual interest complementary accent chairs and coloured sofas are the latest trends in furniture. For instance, you can choose large sofa pieces that are made of bold colours. Some designers also like the overlapping of white, grey, and soft blue with deep rust. The aesthetic champions more is more and a kitschy vibe. In contrast to sleek, modern glass, eye-catching textural fabrics and prints are also making a splash in 2023 Furniture Trends to give your home a new look The year 2023 is bringing bright, statement-making individualism, nature-inspired designs and a sustainable approach BY ARUSHI SAKHUJA 2023. These textiles offer visual interest while adding warmth, from lush velvet chairs to chunky yarns, tufting, and fringes. From bright colour palettes and striking, ‘space-age’ furniture, to rustic rattan and floral upholstery, this influence will see many of us taking bigger and bolder risks with the furniture in our homes in 2023. Rosabagh’s Duke in Love, renaissance-inspired bedding designs has recreated nineteenth-century magic with a maximalist design. In sync with the kitsch aesthetic, the design embodies a rich palette of beige, pink, grey and blues to earthy hues and vibrant jewel tones, with touches of gold, that Victorian romance. “In view of Victorian trends finding their way back into modern interiors, the richness of jacquard with silky finishes, handcrafted with immaculate embroideries, applique work, with gold touches, each piece recreates the refined elegance of those majestic years,” said Abhishek Kathuria, Founder and Creative Director Rosabagh. But if you wish to lean towards a modern, contemporary flair Altus Luxury and Sunday Designs offers tastefully curated pieces that come together in sync for a kitsch aesthetic. While the former uses accents like cushions and upholstery to punctuate the furniture, Sunday Design picks out an eclectic prints. Curved designs When talking about furniture in 2023, it wouldn’t be wrong to say curved pieces are dominating. This is a nod to both the re-emergence of the ‘60s and ‘70s influence and an uptick in the organic shapes making their way into our homes. The home is associated with a warm inviting space for loved ones, and the use of regimented straight lines and geometric styles is beginning to look stark and cold. Curved furniture on the flipside offers a softer appearance. Steering away from the Art Deco aesthetic that formerly shaped the way for all furniture designs. The retro style of the 70s has been huge across interiors and is set to continue into 2023. Full-on voluptuous or gently rounded, curves will lift the layout of your room, adding a bold design focus or a subtle touch of shaping to your décor. The simplest way to incorporate this trend into your space is with a coffee or accent table. If you are feeling more adventurous, take inspiration from Agnom Designs living room design. Pair a round coffee table with semicircular sofas. Another option is a curved accent 14|LUXEBOOK|AUGUST 2023 AUGUST 2023 |LUXEBOOK|15 SLEEK FINISH


chair for cosy corners like the pink chair by Sunday Design. To keep the trend more subtle, Beyond Dreams sofa with circular wooden paneling will exude elegance, and for a bold statement, look no further than Idesign by Pooja Gupta’s bright red console. Vintage Modern designs come and go, but heirlooms and thrift finds dictate their charm over generations. The burgeoning interest in vintage and reused furniture is a hopeful shift when it comes to many of us wanting to approach life more sustainably. Hence the resurgence of vintage, pre-loved furniture is unsurprising. A new emerging furniture trend is a penchant for exemplary craftsmanship which is driven by a desire for individual expression. While some like coordinated spaces and matching furniture sets, a large population is inching towards mix-and-matched furniture sets featuring unique pieces. Hence, creating an individual design language. Working in unison with other furniture trends such as the use of sustainable materials, 2023 will see many of us carefully considering every piece of furniture in our home, establishing a more collected and individual look. This furniture trend is also being called ’eclecticism and individualism’, a trend where consumers are shifting to a more eclectic collector’s approach to designing their spaces. This will result in not only an elegant blend of the old with the new but a unique union of styles and themes. Rosabagh’s opulent vintage inspired bed will work its charm for a royal look, The Concreate Story’s delicate white carved sofa adds modern touches to an otherwise vintage design. But if you are someone who likes to mix and match to create a unique individual aesthetic, Temple Town’s artistically orchestrated vintage pieces will draw you in. Mid-century modern This one is a dominant aesthetic in today’s world. The mid-century modern design is gaining popularity, as retro-inspired pieces make a serious comeback. Midcentury designs can be best described as simple, functional wooden pieces made from teak featuring curved designs. “The mid-century modern style, popularized during the mid-20th century, still holds sway in contemporary interior design. Characterized by clean lines, organic shapes, and minimalist forms, this style effortlessly blends functionality with elegance. The mid-century modern furniture, such as the iconic Eames chairs or a sleek teak sideboard, can be incorporated into modern spaces, adding a touch of retro chic and enduring appeal,” said Janavi Javeri- Interior Stylist & Founder of Walls and Things. The Concreate Story’s vintage inspired bed is enough to take you back in time. With wood-carved pillars and a curved headrest, the design is functional yet eye-catching. From metalwork, darker woods, jewel tones, stone fixtures, immersive tapestries, ornate detailing, and some serious shadow play, there is variety available in the market. Sustainable Materials The growing focus on conscious living has vastly impacted the décor space as well.An increased emphasis on design products made from wood, wool, stone and ceramics is not merely a revival of one’s interest in craft, rather it also has a mental and emotional impact. Natural materials like wood, and stone add a grounding, natural and human dimension to our environment, helping us feel calmer and happier. Additionally, consumers and designers are also making more mindful choices for their interiors. This includes continued efforts to make environmentally conscious decisions in the home. The importance of sustainability will see many consumers move away from fast furniture and invest in designs that can truly stand the test of time, from the use of wood to furniture crafted from recyclable materials. Orange Tree, a brand known for their focus on sustainability, brings a trendy wooden table with curved edges to the limelight; while Beyond Dreams proves that jute isn’t merely limited to cabinet doors and outdoor furniture. Ellementry’s wooden trolley and cabinet is a prototype when it comes to sustainable furniture. Biophilic Designs In 2023, nature-inspired spaces are here to stay. Homeowners are looking to create a sense of escapism through landscape-inspired forms in woven textiles and art. Also known as biophilic designs. As we continue to see the positive effects of being closer to nature, the biophilic design trend helps us bring some of the natural world into the comfort of our homes. This is synonymous with the use of natural materials such as bamboo, cork, sisal, wood cane, and wicker, which will be used in furniture design a lot more. Infusing a fresh perspective to biophilic design are BeyondDream’sartisticwoodenchairs.Thecraftsmanship is exceptional showcases the woods natural properties. Staying to nature-inspired curved the inorganic shape is a visual delight. On the other hand, Indesign by Pooja Gupta cleverly used stone tables to add to the space a natural touch. Whether you’re looking to give your home a fresh update or simply experiment, these design ideas will be a refreshing change. 18|LUXEBOOK|AUGUST 2023 AUGUST 2023 |LUXEBOOK|19

The luxury market is experiencing fundamental transformation as a result of the advent of a new customer group — none other than the Gen Z. Not limited to their language, subculture, particular interests, and tech readiness, Gen Zers are revolutionising the very core of the luxury market. The influence of Gen Z on the luxury sector as more of them enter the high networth segment cannot be understated. They’re known for their commitment to sustainability, digital presence, affinity for authenticity and personalization, and preference for accessible luxury experiences. To fulfil the progressive requirements and ideals of this powerful generation, new, emerging and current luxury companies have had to adapt and change. Luxury firms have been striving to develop lasting relationships with Gen Z consumers and prosper in the fast shifting luxury market by utilising the power of digital platforms, providing personalised experiences, and exploring creative business models. Gen Z is leading the way into a new age of luxury consumption, and the luxury market must follow pace in order to survive. Gen Z is revolutionizing the market, and the luxury industry is at the forefront of this change. From Fashion to Jewellery Here’s how luxury brands are appealing to Gen Z shoppers BY SCHENELLE DSOUZA 20|LUXEBOOK|AUGUST 2023 AUGUST 2023 |LUXEBOOK|21 NEW PERSPECTIVE

Millennials vs Gen Z Millennial and Gen Z shoppers are two distinct generations with different characteristics, behaviors, and preferences when it comes to shopping. It’s important to note that generational boundaries can be somewhat fluid, but generally, millennials are born between the early 1980s and mid-1990s, while Gen Z includes individuals born from the mid-1990s to the early 2010s. As such, their experiences, upbringing, and exposure to technology have influenced their shopping habits in unique ways. Here are some key differences between them. Gen Z shoppers are true digital natives, having grown up with smartphones and social media as integral parts of their lives. They are more likely to use mobile devices for shopping, engage with brands on social media platforms, and adopt new shopping technologies and trends quickly. Millennials, while tech-savvy, experienced the rise of digital technologies later in life and may not be as native to the digital landscape as Gen Z. Gen Z shoppers tend to prefer concise and visual forms of communication. They are more likely to communicate through images, videos, and emojis, making platforms like Instagram and Snapchat particularly popular among them. Millennials may be more comfortable with longform communication and could use a mix of social media platforms for communication and engagement. Millennials are generally known to be more brand loyal compared to Gen Z. Millennials grew up during a time when brands played a significant role in shaping culture and identity. On the other hand, Gen Z shoppers are more likely to prioritize product quality, value, and authenticity over brand names, which can make them more open to exploring different brands and products. Both generations tend to care about sustainability and social responsibility, but Gen Z has shown a stronger inclination towards supporting eco-friendly and socially conscious brands. They are more likely to consider a company’s environmental and social impact when making purchasing decisions. Millennials often prefer a seamless and personalized shopping experience, both online and in physical stores. They value convenience and may be more open to online shopping. Gen Z, while also valuing convenience, tends to enjoy in-person shopping experiences as well, looking for unique and immersive experiences in brickand-mortar stores. Both generations are influenced by social media influencers,but Gen Ztends to have a stronger connection with influencers and is more receptive to influencer marketing strategies. They often seek authentic and relatable content, making influencer marketing an effective approach to reach this demographic. Gen Z shoppers are more open to alternative payment methods, such as mobile wallets and digital payment platforms. They are less likely to use credit cards as compared to millennials, who may be more accustomed to traditional payment methods. It’s important to remember that these are general trends and individual preferences can vary widely within each generation. Retailers and brands should take the time to understand their target audience’s specific preferences and behaviors to tailor their marketing strategies effectively. Spending habits Inflation has had an influence on the purchasing habits of both millennials and Generation Z. According to the latest research, 30% of Gen Z and 27% of millennials were purchasing much less owing to inflation. However, although 27% of millennials buy more private-label items to save money, only 13% of Generation Z does. Millennials are also more likely than Gen Z to shop at cheap stores (26%). This is reasonable given more millennials have families as compared to Generation Z. Millennials are choosing to reduce their grocery expenses, which are continually growing due to inflation. 22|LUXEBOOK|AUGUST 2023 AUGUST 2023 |LUXEBOOK|23

Given that the majority of Gen Z’ers have not yet formed homes, we expect them to save money on nondiscretionary things. Because of inflation, 22% of them choose to buy used goods rather than new goods, compared to 19% of Millennials. In addition, 18% of Gen Z use buy-now-pay-later to pay for their purchases, but just 15% of Millennials use this payment option more frequently. Appealing to Gen Z The luxury industry has been adapting its strategies to appeal to Gen Z shoppers, recognizing their growing economic influence and unique preferences. To begin, luxury brands across the board have significantly increased presence on digital platforms and social media channels to reach Gen Z shoppers. Brands have leveraged Instagram, TikTok, YouTube, and other platforms to showcase their products in visually appealing ways and engage with Gen Z audiences authentically. Influencer marketing has become a vital part of luxury brands’ strategies to reach Gen Z shoppers. Brands collaborate with popular social media influencers who resonate with Gen Z’s interests and values, creating a more relatable and authentic connection with potential customers. Gen Z is known for its strong focus on sustainability and social responsibility. Luxury brands are incorporating more sustainable and ethical practices into their production processes, sourcing materials responsibly, and communicating their commitment to environmental and social causes. Gen Z appreciates uniqueness and exclusivity. Luxury brands are tapping into this desire by offering limitededition products or exclusive collections, creating a sense of urgency and desirability. GenZvalues individualityand personalization.Luxury brands are providing more options for customizing products, allowing shoppers to create unique pieces that align with their preferences and style. To cater to their tech-savvy nature, brands are exploring augmented reality (AR) and virtual reality (VR) experiences. These technologies allow shoppers to virtually try on products, explore virtual showrooms, and engage with brands in immersive ways. Gen Z seeks authenticity and meaningful connections with brands. Luxury companies are sharing their brand stories and missions to align with Gen Z’s values and showcase their purpose beyond just selling products. Gen Z shoppers are mobile-first consumers. Luxury brands are optimizing their websites and online shopping experiences to be mobile-friendly, making it easier and more convenient for Gen Z to browse and purchase products on their smartphones. Luxury brands are partnering with Gen Z artists, designers, and creatives to co-create products or collections. Collaborations with popular Gen Z figures or emerging talent add an element of cultural relevance and appeal to younger audiences. Luxury brands are investing in experiential retail spaces that offer unique and immersive in-store experiences. These spaces may include interactive displays, art installations, workshops, and events, providing Gen Z shoppers with more reasons to visit physical stores. By embracing strategies and adapting to Gen Z’s preferences, the luxury industry aims to establish longterm connections with this generation of shoppers and secure their loyalty as they become increasingly important consumers in the luxury market. Social Media and Influencer Marketing Using social media to attract young shoppers, including Gen Z and millennials, requires a well-thought-out strategy that aligns with their preferences and behavior on these platforms. Understanding which social media platforms are most popular among the target audience is crucial. Gen Z tends to favor platforms like Instagram, TikTok, and Snapchat, while millennials may also be active on Facebook 24|LUXEBOOK|AUGUST 2023 AUGUST 2023 |LUXEBOOK|25

relevant hashtags that resonate with the brand and audience is so important, shared a retail guru. Usergenerated content around these hashtags can help increase brand visibility and reach. Holding contests and giveaways are another way to get users to engage with your brand, such as liking, sharing, or tagging friends. This can help increase brand awareness and attract new followers. Encouraging satisfied customers, including influencers and regular users, to share their positive experiences with their products or services is so important. Authentic testimonials can build trust and credibility with potential young shoppers. Young shoppers appreciate brands that are in touch with what’s happening in the world, so for luxury brands, it is now important to engage with the world, and not stick to the appeal of a mystery alone. Social media is a two-way street. Responding promptly to comments, messages, and mentions, engaging in conversations with your audience helps build stronger relationships and shows them that you value their opinions, a game played very well by some players of the luxury world. and Twitter. Focusing efforts on the platforms where potential young shoppers are most active is rewarding. Showcasing the brand’s personality, values, and behind-the-scenes glimpses is equally important. Usergenerated content and influencer collaborations can also help create a more genuine connection with your audience. Visual content performs exceptionally well on social media. High-quality images, videos, and graphics to tell compelling stories about the products and brand is a key strategy adopted by brands. Creating visually engaging posts that catch the eye and conveying your message effectively is important. Partnering with influencers who have a significant following among the target audience, including young shoppers helps promote the brand in an organic and stable way, increasing reach and credibility with the target audience. Engaging the audience with interactive content, such as polls, quizzes, and challenges online is another way to keep them hooked. This type of content encourages participation and boosts engagement, making the brand more memorable and shareable. Launch hashtag campaigns to generate buzz and encourage user participation. Creating catchy and 26|LUXEBOOK|AUGUST 2023 ekaya. in

The beauty of a space doesn’t lie merely in its aesthetics but in the stories that inspire it. Here colours, textures and design all come together to create an environment that represents the restaurateur’s vision. In the 2020s, restaurants and cafes in India seek to offer so much more than just a delicious meal. They seek to evoke an emotion, create lasting memories, and instil a specific ambience that will have you traveling halfway around the world to what evokes the sense of a home. The concept of a home in a café is not alien to interior designers and architects, provoking them to create an entire genre of spaces that imbibe homely aesthetics. Whether you’re drawn to ultra-chic dining rooms like HOME in New Delhi, SoBo’s old glamour like Nksha in Mumbai, Jaipur’s classic blue themed décor at Bar Palladio or a certain vintage charm with The Bhawanipur House, Kolkata, there’s sure to be a new landmark added to your list for impeccable food, drink, and design. Though all of these are well known for their superb food, they also have another common factor—cozy, layered interiors that feel inviting and refreshingly unrestaurant like.The approach to these commercial spaces is with the thought of creating a second home pretty much like saying – When you come into our restaurants, we want you to feel like you’re in someone’s house. Here’s what LuxeBook found out about cafes that take homes as their ultimate inspiration. Veronica’s Mumbai Shonan Purie Trehan, Founder & Principal Architect at L.A.B describes Veronica’s in a unique way, “The space has been designed to preserve classic elements of the original bakery. Inspired by old Bandra homes and bakeries, Veronica’s is adorned with classic, glazed Dado tiles with floral motifs, that juxtapose the industrial grunge aesthetics brought by the epoxy flooring. The material used includes old-world tiles balanced with raw metal finishes, with a mint green colour palette reminiscent of the old homes in Ranwar village, with BY ARUSHI SAKHUJA Different in design and decor, they have one thing in common, they make you feel like you are in the luxury of your home. Anand Virman, Greater Than Gin, Co-founder Feel at home: Beautifully designed restaurants that mimic homes turmeric yellow and sunset orange adding a modernistic touch.” As you walk in, a refurbished graffiti (by St+art India) in a riot of colours on the facade (originally painted by Portuguese artist Akacorleone) immediately catches your eye. Reminiscent of the location it once was, there are several such design elements that pay homage to this truly Bandra landmark. Whether for breakfast, after a brisk walk, a fuss-free lunch, a reason to catch up with friends or just an excuse to get out of the house - Veronica’s in Bandra serves as a casual place to catch up over bites. It is a relatively new all-day sandwich shop housed inside the iconic St. Jude’s Bakery, located in a narrow bylane in the quaint village of Ranwar. Right at the entrance, you will be greeted by an interactive coffee and sandwich bar that runs into the kitchen, and a small glass display case brimming with bakes,house-made cookies,and desserts.The community table style seating right in the middle encourages you to socialize and interact with friends and strangers or just sit by and linger on your own! “The interiors have been designed to make you feel comfortable, like hanging out at a friend’s home, while the ‘Bandra Bulletin’, a community pin board, promises to keep you posted about everything that’s happening in the hood. Coffee lovers can pick up ‘Bean Bags’, exclusive coffee beans by Veronica’s while shopaholics can indulge in Veronica’s Mumbai Veronica’s Mumbai 28|LUXEBOOK|AUGUST 2023 AUGUST 2023 |LUXEBOOK|29 THE HOME AESTHETIC

the history of the structure and give it a new purpose so that it becomes accessible again,” Purie told me. The idea was, “... to create Veronica’s as your unpretentious, neighbourhood spot in Bandra.The idea was to create an easy, honest space that would serve great food, dished out in a casual and friendly environment. A space where people could hang out, meet friends (old and new), have a work meeting or come for a casual date. We wanted to also ensure that the space retains some of its rawness and its past, in the new avatar.” The Bhawanipur House, Kolkata Kolkata is known for its grandiose red and green bungalows that have a character of their own. Oldschool homes had a charm of their own and The Bhawanipur House, Kolkata is one such bungalow. Reminiscent of multiple eras from Calcutta’s rich and storied past, ts construction dates back to colonial times and it is restored in its classic glory. Today, it has been converted into a space for delectable dishes, drinks and conversations with the idea to inspire a nostalgic journey back to a familiar piece of Kolkata’s history for its people. Sipping a cup of tea here is also about being transported to the city’s history. Maintaining age-old furniture and upholstery, its construction features solid frames and walls that were typical of that period. The authenticity of this 116-year-old heritage home is enhanced with era-appropriate furniture, art and artefacts to keep its vintage vibe intact. From cast iron garden furniture to wood-banistered stairs, the four dining spaces all have their separate identity, yet speak the same elegant design language. Bar Palladio Jaipur The idea behind Bar Palladio was to transport diners to a European home while being in India. Italian owner Barbara Miolini dreamt of a place where people from across the globe could share their stories, find inspiration and unwind, letting their cares melt away. “Bar Palladio Jaipur was born with a simple intent: to present classic Italian cuisine in a beautiful setting to create an atmosphere of magic, a sense of surprise. Inspired by the iconic Caffé Florian and Harry’s Bar in Venice and christened after the Renaissance architect Andrea Palladio, Bar Palladio Jaipur is an ode to Italian style and cuisine, viewed through the prism of a Mughal dreamworld,” said Barbara. Barbara had conceptualized Bar Palladio as a Maharaja’s palace from the 1960s, and hence one can find many wall paintings as an integral large part of the design at Bar Palladio. White-on-blue and, conversely, blue-on-white florals were hand-painted and splashes of neon colours breathed new life into the art of block printing. Jali lamps that are replicas of those in the Jama Masjid at Fatehpur Sikri adorn the main bar and jali screens keep Bar Palladio cool on hot Jaipur days. But scalloped tents in the garden are a true vision of royalty at the Bar. Designed by Dutch designer Marie-Anne Oudejans, Bar Palladio Jaipur is located within a restored garden in the historic Narain Niwas Palace Hotel. As a brand, Bar Palladio believes in fantasy – fantasy allows us to depart from our reality and slip into our imagination. Bar Palladio Jaipur is that very place: a candle-lit wonderland, a floating world. Bar Palladio, in the Narain Niwas Palace Hotel, is the ideal domestic destination if you want to experience the opulence of Venice without sacrificing the personality and colour of Rajasthan. Grand European furniture is juxtaposed with block prints and elaborate Mughal art. Some spaces mimic the inside of a palace, while others take us down for a tour of Mughal heritage, while some others mimic old-school homes with high ceilings and extravagant structures. The emphasis on block prints helps the audience connect with the local handicrafts of Rajasthan. Using blue and white as the main colour palette, painting on the wall, curved stared cases and a large outdoor patio make it seem like you are dining in a royal paradise. According to Dutch designer Marie-Anne Oudejans, the decision to paint Bar Palladio in blue was an impulsive one. HOME Delhi HOME Delhi was designed to resemble a comfortable drawing room, with dedicated areas for a variety of experiences. From a reading corner to a tropicalthemed blush bar, a colonial dining set-up, a retro music lounge with a performance space; the atmosphere is one of comfort and luxury where one can entertain and enjoy with one’s family and friends. Mr. Renaud Palliere COO, The Luxury Collection and International Business, shared his thoughts on the space. “The essence of ‘HOME’ can be felt from the entrance to the The Bhawanipur House, Kolkata Bar Palladio Jaipur ‘Secrets For Sale’, a selection of some of our favourite retail products,” says Purie. The space will instantly put you at ease, almost as if you were dining with close ones in the comfort of your home. Staying away from the traditional cold modern interiors, warmth is added with wood and warmer hues. Given that the café was formerly, an erstwhile bakery, St. Jude Bakery – a bakery that was engaged in large-scale baking for the suburbs – the space has history attached to it. Trehan and Sameer Seth both envisioned Veronica’s to replicate a homely space for the community. “The space has so much history attached to it! Be it in its physical form, or as an entity in the community, and in the neighbourhood of Bandra - this was very evident when we first saw thespace. From the people that have lived in it, to the original St. Jude Bakery, that was now overlaid with all kinds of urban context, we could literally see that in the layers and materials - both old and new. When we saw that, we wanted to use that as a reference, keep it alive in the new space and make it relevant again. The appropriation of the space was to give the place a purpose so that one could acknowledge 30|LUXEBOOK|AUGUST 2023 AUGUST 2023 |LUXEBOOK|31

culmination, owing to the journey it takes the guests on. With the entrance designed as a London walk up apartment, the guest is introduced to a spectacular view of understated tropical wallpaper custom-made from France and treated to a beautiful visual of a chandelier from a studio in South Africa. It presents its crux as a fine blend of influences from around the world, with sprinkles of relatability of a home instilled as the name, HOME suggests.” Palliere told LuxeBook that HOME is named with the intent of providing distinguished patrons with an atmosphere of comfort and luxury reminiscent of their own drawing room where they can entertain and enjoy with their family and friends. “The place empowers an extraordinary style statement highlighted through vital components like vintage showpieces, a set of Elkington candlesticks, and a sequence of planters sheathed against mirror back, granting an interminable look to the space. Casting an impression of a snug habitat, the design is laid out to instill a variety of experiences, ranging from a Den resonating reading corner, a tropical-themed blush bar, a colonial dining set-up, and a pompous music lounge. Home is the perfect setting for performances of world-renowned artists and at the same time for an intimate dinner.” When it comes to the layout, it facilitates seamless service from the back of the house without compromising on the number of seating.“Our Sunset Lounge,the rooftop dining invites users to a lush, fresh, and vibrant ambience enhanced with a fancy chic character.The terrace houses arched windows and dashes of green with the profound usage of wooden pergolas, supplementing the existing environment with an added essence of vitality.” The Architectural firm DesignEx has used natural materials like wood and bushes in soft furnishing patterns, evoking a snug habitat. The dining area’s walls are reminiscent of old British colonial homes with panels and artworks. The bar complements the music, with cocktails mimicking the variety and genre of music. Al fresco dining on the terrace invites users to a lush, fresh, and vibrant ambience enhanced with a chic character that resembles terrace houses to soak in the good weather. Speaking on the inspiration behind the design Palliere shared, “The design ticks boxes when it comes to inclusivity and accessibility, ensuring that the bar resonates with a sense of belonging, no matter who walks through its doors.” But a space that offers just culinary experiences isn’t enough today. “In a city yearning for a fusion of entertainment and an unparalleled dining journey, HOME recognized the need to craft a unique space. Thus, the vision emerged – to present an exclusive music lounge to cater to its discerning clientele. The design blueprint is made for immersive encounters, from an enclave that emanates the cosy aura of a reading nook, to the vivaciousness of a tropical-inspired blush bar. From a setting that pays homage to colonial aesthetics, to a grand and opulent music lounge.” Nksha, Mumbai Architects Neesha Alwani and Shruti Jalan have put together a spatial tribute to old Bombay glamour complete with modern trappings. Nksha marries the colours and motifs of Art Deco with a contemporary material palette and North Indian cuisine. Art deco imbues every part of this 1520sqft space across its arches, the period wainscoting on the walls, friezes on the ceiling and charming black and white male/ female signage on bathroom doors. The cosy 49-seater feels expansive because of its large windows which bring in the outdoors and the omnipresent neon sign of Churchgate station always reminds you where you are. The fine dining restaurant is a brainchild of food connoisseurs Pranav M. Rungta and Chef Vikram Arora, two culinary masterminds with the vision of mapping the diverse Indian tastes worldwide. Offering a niche dining experience, the exquisite menu features signature dishes such as Truffle Essence, Cheese Kulcha, Roasted Sweet Potato Tikki Chaat, Kacchi Mirchi ka Paneer, Nksha Lobster Curry and more. Resembling the ambience of an old Bombay speakeasy, Nksha is replete with plush fabrics, chandeliers, and Art Deco patterns at every turn. The tradition is known for bold colour combinations, and the blend of coral and forest green was a natural choice. Sachin Nagarale, co-founder of Nksha Restaurant, shared,“Since Nksha is nestled in Churchgate which was predominantly an art deco & cultural habitat it was a no-brainer for us to design something based on art deco which resonated with the rich heritage. The audience is enthralled and is thoroughly enjoying the design feel.” The coral walls and ceilings are offset by deep forest-green floors and antique brass and patina arches as decorative elements. The vintage theme carries across the kansa cutlery on the dark wood tabletops and the gold light fixtures. There is a cosy and gorgeously-lit three-seater bar tucked into one corner, which is great if you are dining solo, stopping by for a quick drink or simply waiting for a table. Pause from your conversations to look around and you will see all that is drawn from extensive research into Art Deco motifs. Embossed porcelain tableware from Adelaide-based potters Robert Gordon, glasses with geometric patterns and fine kansa ware from Delhi’s Khari Baoli market evoke an elegant vintage charm. This is the kind of place that makes you want to dress up for dinner even on a workday week. Adding to the conversation, Sachin said, “The inspiration was exceptional Indian delectable cuisine offered to discerning audiences in an old-world art deco charm. I don’t think it replicates anything but recreates a sense of grandeur and epicurean delight.” It is a modern luxurious revival of the vintage era is what one can say. HOME, Delhi Nksha, Mumbai Nksha, Mumbai 32|LUXEBOOK|AUGUST 2023 AUGUST 2023 |LUXEBOOK|33