New Liquor Launches In India From whisky to wine, homegrown gin and limited-edition bottles in partnership with urban artists, India has seen some of the most exciting launches BY ARUSHI SAKHUJA Liquor is a word that resonates perfectly with the Indian audience. There is a flourishing demand and apt supply for spirits in the country. The Indian liquor industry is known for its vibrant culture, diverse traditions and booming expansion plans. Liquor has transgressed the notion of simply indulging on a drink on special occasions. Its difficult to choose between a stiff drink (or your favourite cocktail) at any point in time with the liquor industry booming with exciting new launches and the introduction of indigenous craft spirits and distillers. On a parallel plane, the mushrooming of craft distillers across the nation focusing on artisanal techniques, using locally sourced ingredients and time-honoured recipes with rich flavours. In addition, collaboration with artists for limited-edition bottles and flavoured spirits too have taken the industry by storm. Whether you’re a seasoned aficionado or a newbie, there’s never been a more exciting time to explore the diverse world of spirits in India. So, raise your glass and toast to these new liquor launches for they promise a future that fuses tradition with innovation. Chambal Gin Experience the untamed spirit of Chambal with every sip. The newest entrant to homegrown gin is the Untameable – Chambal Gin! Hailing from the heart of India, specifically Madhya Pradesh, Chambal Gin is a masterful fusion of meticulously selected botanicals, poised to transport you to an extraordinary realm of flavour and beauty. Inspired by the captivating Chambal terrain, which features an untamed river, intricate ravines, and a rich tapestry of flora and fauna, Chambal Gin is artfully infused with botanicals that harmonize a symphony of tastes. The botanicals used in the gin are carefully selected to create a unique and unforgettable flavour profile. With every sip, you’ll encounter the delightful aroma of juniper berries, the warmth of wild cinnamon bark, and the tangy burst of citrus from dried lemon peel, all in one sip. The addition of almonds provides a smooth and velvety texture to the gin, which culminates in a refined finish that lingers on your palate. Turning to the design, the bottle recalls the rustic Chambal landscape. Its weathered label boldly showcases motifs of crossed rifles, like the river’s meandering path, the bottle artfully features depictions of gharials, rolling waves, and native wildlife. Traditional design elements, such as the use of local Mandana art, serve as a constant reminder of the importance of staying deeply connected to one’s roots. The bottle design also features motifs of gharials, waves, and indigenous fauna. Chambal Gin is set to launch in Delhi in its first phase, with plans to expand to Mumbai, Pune, and Nagpur in the second phase. Macallan Colour Collection The Macallan has launched The Macallan Colour Collection, a new range of exceptional whiskies that showcase the brand’s commitment to natural colour and the influence of sherry seasoning. The Colour Collection includes five age-statement single-malt Scotch whiskies, ranging from the gold oak of the 4|LUXEBOOK|NOV/DEC 2023 NOV/DEC 2023 |LUXEBOOK|5 TRENDING
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