Colour Collection 12 Years Old to the burnished chestnut of the Colour Collection 30 Years Old. This unique collection is the result of a collaboration with visionary graphic designer David Carson, known for his distinctive collage style. Inspired by the historic vineyards and fine wines of Jerez, where The Macallan’s sherry-seasoned oak casks are expertly crafted, Carson created a series of unique designs featured on the vibrant packaging of the Colour Collection. The new range showcases the stunning natural colours that result from ageing in The Macallan’s exceptional sherry-seasoned oak casks. These casks, crafted according to The Macallan Whisky Mastery Team’s exacting standards, are transported to Scotland, where they are filled with The Macallan’s signature new make spirit, known for its rich and fruity characteristics. Over time, as the spirit and wood interact, they produce the vibrant natural colours and distinctive characteristics that define The Macallan’s single malts. Sherry-seasoned oak plays a pivotal role in shaping the colour, character, aromas, flavours, and overall quality of these exceptional whiskies. However, they are crafted predominantly with the use of sherry American oak casks, complemented with European oak to achieve a harmonious and balanced whisky range. Coming to the packaging, the design draws inspiration from The Macallan’s heritage and its spiritual home, The Macallan Estate, emphasizing its deep connection to nature. The Macallan Colour Collection is now available at The Macallan Global Boutiques and select airports and travel destinations worldwide. Absolut and Osheen Siva’s Limited-Edition Embracing the spirit of young Indians, Absolut has associated with multidisciplinary artist Osheen Siva to launch a thought-provoking limited-edition bottle that celebrates the multifaceted identities that define the youth of India, while looking forward to a hopeful future marked by inclusivity and acceptance. Siva’s design for the limited-edition Absolut bottle showcases a rich blend of the traditional and the modern that reflects the brand’s ethos, as per Pulkith Modi, Head of Marketing – International Brands, Pernod Ricard India. The artwork on the bottle is divided into three parts, with the figure on the left representing traditional values deeply rooted in Indian culture, the figure on the right symbolizing fluidity, queerness, and the future as a non-binary character. The hands in the middle symbolize the confluence of the old and new, drawing inspiration from Absolut’s core values of acceptance and unity. Modi emphasizes Absolut’s commitment to a colourless world without biases and its legacy of working with pop culture to encourage creative expression. He sees the new limited-edition bottle as a celebration of diversity and pluralism in young India. Artist Osheen Siva said that the design aligns with her existing practice and is inspired by the multiplicity and plurality in society, with a hopeful vision for the future. She hopes the artwork resonates with today’s youth. The limited-edition bottle, available in a 750ml size, is now on sale in all metro cities. Beefeater x Lakwena Bringing a modern, urban and contemporary vibe to Gin in India is the Beefeater X Lakwena limited edition bottle that celebrates The Spirit of London. With this vibrant fusion of artistic expression and gin culture, Beefeater X Lakwena’s limited edition bottle offers a spirited taste of London’s dynamic essence. This contemporary masterpiece effortlessly marries urban allure with a burst of multicultural hues, perfectly encapsulating The Spirit of London, the city Beefeater calls home. Renowned visionary artist Lakwena, celebrated for her transformative interpretation of urban landscapes through a vivid spectrum of colours and inspiring slogans, has lent her artistic talent to Beefeater. For the collaboration on the bottle we can see her dynamic designs and striking colour palettes that have revitalized the label of Beefeater London Dry’s limited-edition bottle. The result? A visually stunning piece that radiates positivity and vivacity. But the collaboration doesn’t conclude with aesthetics alone. Lakwena has composed three uplifting mottos, each echoing the values that define The Spirit of London from her unique perspective. First, We Mix and Blend mirrors the magic that occurs in London, a melting pot of cultures, flavours, sights, and sounds, much like the creation of a perfect gin cocktail. Next, We Work and Play embodies London’s boundless opportunities, attracting dream-chasers from around the world, all while offering a vibrant nightlife that captures the relentless energy of a city where work ethic matches its zest for play. Lastly, We Move and Shake narrates London’s history of resilience and transformation, reflecting the adaptability and tenacity of its inhabitants in the face of constant change. 6|LUXEBOOK|NOV/DEC 2023 NOV/DEC 2023 |LUXEBOOK|7
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